Tobacco in China

In 2024, tobacco in China registered a modest increase in retail sales value, driven by rising unit price and a shift towards premium cigarette brands. Stricter regulatory measures and evolving consumer preferences in favour of reduced harm products are gradually re-shaping the tobacco market in China. Smoking prevalence continued its downward trajectory in 2024, reflecting rising health awareness and changing social perceptions, dropping to 24% of the adult population in 2024 from 26% in 2019.

The Tobacco in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.