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Meat in Australia

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    Report

  • 20 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 3040959
Consistent demand for affordable and versatile protein has supported volume sales of meat, with consumers leaning heavily towards chicken and lower-cost cuts amid cost of living pressures. Hampered by price sensitivity and ingredient scrutiny, the future growth of meat alternatives depends on its deeper integration into mainstream consumption patterns.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Meat performance is heavily influenced by cost of living pressures
INDUSTRY PERFORMANCE
  • Chicken leads meat category growth as affordability and versatility sustain demand
  • Regulatory flexibility around free-range labelling supports poultry supplies
WHAT’S NEXT?
  • Australian beef poised for export-led growth amid domestic pricing pressures
  • Meat alternatives look to regain momentum through mainstream repositioning and flexitarian appeal
  • Summary 1 Major Processors of Meat 2025
CATEGORY DATA
  • Table 1 Total Sales of Meat by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Meat by Category: Volume 2020-2025
  • Table 4 Retail Sales of Meat by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Meat by Category: Value 2020-2025
  • Table 6 Retail Sales of Meat by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Sales of Meat by Category: Total Volume 2025-2030
  • Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Meat by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Meat by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFRESH FOOD IN AUSTRALIA
EXECUTIVE SUMMARY
  • Fresh food posts stronger performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest performance in fresh foods as sales stabilise
  • Downtrading coincides with focus on nutrition and wellbeing
WHAT’S NEXT?
  • Rising consumer expectations around sustainability
  • Poultry and eggs to show solid performance
CHANNELS
  • Supermarkets enhance price transparency and quality standards
  • Retail e-commerce gains pace amid heavier digital investment
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources