Premium Beauty and Personal Care in Sweden

In early 2021, premium beauty and personal care continued to suffer from many consumers’ avoidance of physical retail locations, in order to minimise contact with others and the risk of contagion with regard to Coronavirus (COVID-19) in Sweden. With many brands depending on the in-person, in-store experience to generate sales, this consumer behaviour caused problems for premium beauty and personal care retailing.

This Premium Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Premium Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Challenging retail and social environments limit scope for premium brands in early 2021
Significant improvement during the second half of 2021 in line with climate and vaccination boosts
Fierce competition belies apparent stability with smaller players increasingly competitive

PROSPECTS AND OPPORTUNITIES

Home indulgence trend is here to stay
Economic constraints set to place premium products out of the reach of some consumers
Sustainable and high-quality focus offers growth opportunities for premium options

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN SWEDEN

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES