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Premium Beauty and Personal Care in Sweden

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    Report

  • 25 Pages
  • June 2022
  • Region: Sweden
  • Euromonitor International
  • ID: 3040999
In early 2021, premium beauty and personal care continued to suffer from many consumers’ avoidance of physical retail locations, in order to minimise contact with others and the risk of contagion with regard to Coronavirus (COVID-19) in Sweden. With many brands depending on the in-person, in-store experience to generate sales, this consumer behaviour caused problems for premium beauty and personal care retailing.

This Premium Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Challenging retail and social environments limit scope for premium brands in early 2021
  • Significant improvement during the second half of 2021 in line with climate and vaccination boosts
  • Fierce competition belies apparent stability with smaller players increasingly competitive
PROSPECTS AND OPPORTUNITIES
  • Home indulgence trend is here to stay
  • Economic constraints set to place premium products out of the reach of some consumers
  • Sustainable and high-quality focus offers growth opportunities for premium options
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SWEDEN

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources