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Apparel and Footwear in Thailand

  • ID: 3044798
  • Report
  • Region: Thailand
  • 76 pages
  • Euromonitor International
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2018 saw apparel and footwear record a positive performance as volume growth rates accelerated marginally from 2017, while value sales recorded considerably stronger growth. One major reason for ongoing positive sales growth was that the 1-year mourning period for the late King Bhumibol Adulyadej ended in October 2017 and this meant that the Thai population were able to stop wearing black and white clothes only, with many choosing to splash out on new colourful outfits.

The Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN THAILAND

List of Contents and Tables
Executive Summary
Sales Growth Accelerates Slightly in 2018 As A Strong Perfomance Is Registered
Customised Jeans and Athleisure Remain the Most Important Apparel Trends
Local and International Brands Compete on An Even Footing in A Fragmented Industry
Internet Retailing Continues To Expand Rapidly
Positive Growth Expected As Rising Incomes and Consumer Confidence Boost Retail Spending
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
the Falling Birth Rate Continues To Diminish the Consumer Base for Childrenswear
the "mini-me" Trend Set To Continue Influencing Style Trends in Childrenswear
Seasonality Continues To Define Sales of Childrenswear
Competitive Landscape
Local Companies and Brands on Top of the Fragmented Category of Childrenswear
the Popularity of Children's Jeans Continues To Increase
Private Label Continues To Cater To the Needs of Price-sensitive Parents
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2013-2018
Table 14 Sales of Childrenswear by Category: Value 2013-2018
Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Slower Growth Is Mainly Due To Flagging Consumer Confidence
Positive Growth To Be Supported by Streetwear and Athleisure Trends
Sales of Apparel Accessories Set To Remain Quite Seasonal
Competitive Landscape
Icc International Pcl Remains the Leading Name in Apparel Accessories
Unbranded Items Remain Popular Despite Branding Becoming More Important
Fast Fashion Players Becoming More Influential in Apparel Accessories
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 24 Sales of Apparel Accessories by Category: Value 2013-2018
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Headlines
Prospects
Jeans Set To Continue Driving Growth in Sales of Menswear
Tastes in Menswear Become Increasingly Sophisticated
Semi-formal and Casual/formal Styles Come To the Fore, Although Formality Still Rules
Competitive Landscape
Uniqlo Maintains Its Leading Position in Menswear
Jeans Brands Are Among the Strongest Players and Remain in the Ascendant
Mc Group the Strongest Local Player in Menswear
Category Data
Table 33 Sales of Menswear by Category: Volume 2013-2018
Table 34 Sales of Menswear by Category: Value 2013-2018
Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 36 Sales of Menswear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Menswear: % Value 2014-2018
Table 38 LBN Brand Shares of Menswear: % Value 2015-2018
Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018
Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018
Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 48 Forecast Sales of Menswear by Category: Value 2018-2023
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Womenswear Slated for Further Positive Growth Over the Forecast Period
Standard Women's Jeans Set To Continue Leading Growth in Womenswear
Super Premium Women's Jeans Is the Second Most Dynamic Womenswear Category
Competitive Landscape
Fast Fashion Player Uniqlo Remains at the Forefront of Womenswear in Thailand
Forever 21 Withdraws From Thailand After Its Fast Fashion Concept Fails To Catch on
Uniqlo Chooses Bangkok for the Launch of Its First "roadside Store" in Southeast Asia
Category Data
Table 51 Sales of Womenswear by Category: Volume 2013-2018
Table 52 Sales of Womenswear by Category: Value 2013-2018
Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Womenswear: % Value 2014-2018
Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018
Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Wide Consumer Segment and Strong Sales Through Department Stores Boost Growth
New Fabric Technologies Likely To Be Witnessed in Jeans
Competitive Landscape
Levi's by Dksh (thailand) Co Ltd Maintains Its Lead Despite Strong Competition
Traditional Jeans Brands Face Strong Competition From Fast Fashion Players
Premium and Super Premium Brands Becoming Increasingly Influential
Category Data
Table 69 Sales of Jeans by Category: Volume 2013-2018
Table 70 Sales of Jeans by Category: Value 2013-2018
Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 72 Sales of Jeans by Category: % Value Growth 2013-2018
Table 73 Sales of Men's Jeans by Category: Volume 2013-2018
Table 74 Sales of Men's Jeans by Category: Value 2013-2018
Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018
Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018
Table 77 Sales of Women's Jeans by Category: Volume 2013-2018
Table 78 Sales of Women's Jeans by Category: Value 2013-2018
Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018
Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Jeans: % Value 2014-2018
Table 82 LBN Brand Shares of Jeans: % Value 2015-2018
Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 84 Forecast Sales of Jeans by Category: Value 2018-2023
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023
Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023
Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023
Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023
Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023
Headlines
Prospects
Hosiery Remains Relatively Unpopular in A Tropical Country
Students and Professional Workers Remain the Core Consumers of Hosiery
Rising Interest in Sportswear Set To Boost Sales of Non-sheer Hoisery
Competitive Landscape
New City (bangkok) Maintains Category Leadership Despite Falling Sales
Second-placed Bata Shoe Gains Ground on New City
the Prevalence of Unbranded Hosiery Continues To Present Barriers To Branded Sales
Category Data
Table 95 Sales of Hosiery by Category: Volume 2013-2018
Table 96 Sales of Hosiery by Category: Value 2013-2018
Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Hosiery: % Value 2014-2018
Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023
Headlines
Prospects
Active Lifestyle Trend and Rising Fashion Consciousness Support Growth in Footwear
Competition Intensifies As Brands and Retailers Pay More Attention To Marketing
the Widespread Prevalence of Counterfeit Footwear Brands Continues To Harm Sales
Competitive Landscape
Sports Footwear Brands Continue To Innovate To Maintain Their Leading Positions
Bata Shoe of Thailand Remains the Country's Leading Non-sports Footwear Brand
Category Data
Table 105 Sales of Footwear by Category: Volume 2013-2018
Table 106 Sales of Footwear by Category: Value 2013-2018
Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 108 Sales of Footwear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Footwear: % Value 2014-2018
Table 110 LBN Brand Shares of Footwear: % Value 2015-2018
Table 111 Distribution of Footwear by Format: % Value 2013-2018
Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 113 Forecast Sales of Footwear by Category: Value 2018-2023
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Health Consciousness and Online Shopping Trend Drive Sales of Sportswear
Sport-related Activities To Become More Common
Sports-inspired Apparel and Footwear Continues To Benefit From the Athleisure Trend
Competitive Landscape
Adidas and Nike Remain Thailand's Leading Sportswear Brands
Under Armour Is the Best Performing Sportswear Brand Due To Rapid Expansion
Multi-channel Retailing Strategies To Become More Important in Sportswear
Category Data
Table 116 Sales of Sportswear by Category: Value 2013-2018
Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sportswear: % Value 2014-2018
Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 120 Distribution of Sportswear by Format: % Value 2013-2018
Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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