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Cider/Perry in Hungary

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    Report

  • 26 Pages
  • June 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 305657
Volume sales of cider/perry in Hungary declined in 2024. Cider remains a relatively young category in Hungary, with the leading brands only entering the market in the 2000s. The concept itself lacks historical roots in the country’s drinking culture, meaning the category is still in the process of defining its role and earning its place within the broader alcoholic drinks landscape. So far, manufacturers have struggled to establish a long-term positioning for cider.

The Cider/Perry in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cider struggles to find its place in Hungary’s drinking culture
  • Somersby dominates an underdeveloped competitive landscape
  • Off-trade dominance shapes the distribution landscape for cider
PROSPECTS AND OPPORTUNITIES
  • Expanding the market: innovation and education will be essential
  • Opening towards non-alcoholic and sugar-free options to broaden the user base
  • Adopting global trends through locally inspired innovations
CATEGORY DATA
  • Table 1 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 2 Sales of Cider/Perry: Total Value 2019-2024
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 12 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 13 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN HUNGARY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources