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Sun Care in Argentina

  • ID: 305798
  • Report
  • Region: Argentina
  • 16 Pages
  • Euromonitor International
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According to the National Meteorological Service, the climate of December 2018 was the coldest in almost two decades, with the minimum temperature being the lowest in almost 70 years. The months of September and October were marked by rain and cooler days than normal. This hampered sales of sun care, given that sales are concentrated in the summer months.

The Sun Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sun Care in Argentina

List of Contents and Tables
Headlines
Prospects
Poor Weather Slows Sales of Sun Care Products
Self-tanning Is A Small Category With Little Potential
Deseasonalising Sales To Boost Consumption
Competitive Landscape
Laboratorios Andrómaco Leads Sales
Economical Packaging To Offer Attractive Options
Luxury Brands Limit Price Increases To Maintain Sales
Category Data
Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Executive Summary
Shift in Economic Fortunes Affects Beauty and Personal Care
Promotions and Discounts Cushion the Fall in Sales
Traditional Grocery Retailers Consolidate Position As An Important Channel
Smaller Pack Sizes and Cheap Packaging Gain Share
A Promising Future But With Some Clouds on the Horizon
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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Cosmetics And Toiletries in Argentina

Executive summary

Growth in Argentina’s economy boosts consumption

Argentina’s economy continued its growth trend in 2007. As a result, consumer confidence continued improving as disposable income rose, with consumers becoming more interested in their appearance and in the consumption of high quality products. The Government and leading companies continued with a price agreement they had entered into in 2006 which caused the prices of some cosmetics and toiletries ranges to rise below the rate of inflation. The combination of higher disposable income alongside positive expectations about the future also encouraged consumers to buy more volume as well as more expensive cosmetics and toiletries, which took sales to a higher level in 2007 than had been predicted.

Natural look continues to be fashionable

During 2007, the trend towards looking natural and fresh gathered further momentum. This fuelled growth of skin care products but limited colour cosmetics with the latter also characterised by trends for more subtle colours such as pastel peach, pink, and light brown.

Premium products gain shares

Premium products gained shares in all cosmetics and toiletries ranges in 2007 as the last few years of stronger economic growth stimulated feelings of both job and overall economic security. As a result, consumers became less uncertain about spending, and began to purchase premium products that had previously been out of their financial reach during the economic crisis. Premium products showed stronger growth than mass products in all cosmetics and toiletries ranges with premium ranges in fragrances and colour cosmetics enjoying particularly rapid growth.

Large chains witness the highest footfall

2007 was an excellent year for all kinds of chains from hypermarkets, supermarkets, parapharmacies, and discounters. Parapharmacies, in particular, recorded rapid growth and are now present in almost every neighbourhood. As a consequence of a good overall economic performance, consumers are now more able to plan their purchases instead of buying what they need on a daily basis from neighbourhood stores. This consequentially led to a rise in footfall in chains and shopping trips every one or two weeks.

Expected economic slowdown will halt the premiumisation trend

Argentina’s economy experienced an incredibly rapid recovery after the 2001 crisis. However, after a few years of high growth rates, the pace is expected to decrease to a more steady level with the growth index decreasing year-on-year until it reaches a more controlled level. This should slow and eventually halt the premiumisation process in colour cosmetics, fragrances, and skin care. Sales of premium products as a percentage of total sales are therefore expected to decrease within the forecast period.
Note: Product cover images may vary from those shown
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