Tobacco in Belgium

  • ID: 305805
  • Report
  • Region: Belgium
  • 58 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Altadis Belgium SA
  • Gallaher Belgium SA
  • Philip Morris Belgium SA
  • MORE
Amid increasing health concerns, tightening legislation and higher unit prices, the volume sales of cigarettes continued to decline in 2016. Smoking tobacco also registered a very poor performance, down significantly from a flat review period average. Thanks to innovation and a growing customer base, however, vapour products posted strong current value growth.

The Tobacco in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altadis Belgium SA
  • Gallaher Belgium SA
  • Philip Morris Belgium SA
  • MORE
TOBACCO IN BELGIUM

July 2017

List of Contents and Tables:

Executive Summary
Cigarettes and Smoking Tobacco Record A Further Volume Decline in 2016
Legislation Affects Tobacco Sales
the Big Five Multinationals Strengthen Their Leading Positions
Value Sales Through Supermarkets Grow
Demand for Tobacco Products Set To Fall Over the Forecast Period
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
EU Directive
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Electronic Cigarettes
Litigation
Production/imports/exports
Legislation Appendix
Minimum Legal Smoking Age
Smoking Prevalence
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
'reduced Harm'
Electronic Cigarettes
Litigation
Market Indicators
Table 1 Smoking Prevalence in Adult Population 2011-2016
Table 2 Number of Adult Smokers by Gender 2011-2016
Market Data
Table 3 Sales of Tobacco by Category: Value 2011-2016
Table 4 Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 5 Sales of Tobacco by Category: % Value Growth 2011-2016
Table 6 Forecast Sales of Tobacco by Category: Volume 2016-2021
Table 7 Forecast Sales of Tobacco by Category: Value 2016-2021
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2016-2021
Sources
Summary 2 Research Sources
British American Tobacco Belgium SA in Tobacco (belgium)
Strategic Direction
Key Facts
Summary 3 British American Tobacco Belgium SA: Key Facts
Summary 4 British American Tobacco Belgium SA: Operational Indicators
Production
Competitive Positioning
Summary 5 British American Tobacco Belgium SA: Competitive Position 2016
Imperial Tobacco Belgium in Tobacco (belgium)
Strategic Direction
Key Facts
Summary 6 Imperial Tobacco Belgium: Key Facts
Production
Competitive Positioning
Summary 7 Imperial Tobacco Belgium: Competitive Position 2016
Philip Morris Belgium Bvba in Tobacco (belgium)
Strategic Direction
Key Facts
Summary 8 Philip Morris Belgium BVBA: Key Facts
Summary 9 Philip Morris Belgium BVBA: Operational Indicators
Production
Competitive Positioning
Summary 10 Philip Morris Belgium BVBA: Competitive Position 2016
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 10 Taxation and Duty Levies 2011-2016
Cigarettes: Price Bands
Summary 11 Cigarette Price Band Definitions
Average Cigarette Pack Price Breakdown
Summary 12 Average Cigarette Pack Price Breakdown: Brand Examples
Competitive Landscape
Illicit Trade
New Product Developments
Summary 13 Cigarettes: New Product Launches
Distribution
Category Data
Table 11 Sales of Cigarettes: Volume 2011-2016
Table 12 Sales of Cigarettes by Category: Value 2011-2016
Table 13 Sales of Cigarettes: % Volume Growth 2011-2016
Table 14 Sales of Cigarettes by Category: % Value Growth 2011-2016
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2011-2016
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2011-2016
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2011-2016
Table 20 Sales of Cigarettes by Length: % Volume 2011-2016
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2011-2016
Table 22 Sales of Cigarettes by Pack Size: % Volume 2011-2016
Table 23 NBO Company Shares of Cigarettes: % Volume 2012-2016
Table 24 LBN Brand Shares of Cigarettes: % Volume 2013-2016
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2011-2016
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2011-2016
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2011-2016
Table 28 Forecast Sales of Cigarettes: Volume 2016-2021
Table 29 Forecast Sales of Cigarettes by Category: Value 2016-2021
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2016-2021
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2016-2021
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2016-2021
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2016-2021
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2016-2021
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2016-2021
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2016-2021
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2016-2021
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 40 Cigars Taxation and Duty Levies 2011-2016
Table 41 Smoking Tobacco Taxation and Duty Levies 2011-2016
Competitive Landscape
New Product Developments
Summary 14 Cigars, Cigarillos and Smoking Tobacco: New Product Launches
Distribution
the Role and Effect of Cannabis/marijuana
Category Data
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2011-2016
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2011-2016
Table 44 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 45 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2011-2016
Table 46 Sales of Cigars by Size: % Volume 2011-2016
Table 47 NBO Company Shares of Cigars and Cigarillos: % Volume 2012-2016
Table 48 LBN Brand Shares of Cigars and Cigarillos: % Volume 2013-2016
Table 49 NBO Company Shares of Cigars: % Volume 2012-2016
Table 50 LBN Brand Shares of Cigars: % Volume 2013-2016
Table 51 NBO Company Shares of Cigarillos: % Volume 2012-2016
Table 52 LBN Brand Shares of Cigarillos: % Volume 2013-2016
Table 53 NBO Company Shares of Smoking Tobacco: % Volume 2012-2016
Table 54 LBN Brand Shares of Smoking Tobacco: % Volume 2013-2016
Table 55 NBO Company Shares of Pipe Tobacco: % Volume 2012-2016
Table 56 LBN Brand Shares of Pipe Tobacco: % Volume 2013-2016
Table 57 NBO Company Shares of Fine Cut Tobacco: % Volume 2012-2016
Table 58 LBN Brand Shares of Fine Cut Tobacco: % Volume 2013-2016
Table 59 Distribution of Cigars and Cigarillos by Format: % Volume 2011-2016
Table 60 Distribution of Smoking Tobacco by Format: % Volume 2011-2016
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 63 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 64 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Headlines
Trends
Vapour Products Legislation
Competitive Landscape
New Product Developments
Summary 15 Smokeless Tobacco and Vapour Products: New Product Launches
Distribution
Category Indicators
Table 65 Vaping Prevalence in Adult Population 2011-2016
Table 66 Number of Adult Vapers 2011-2016
Category Data
Table 67 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2011-2016
Table 68 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2011-2016
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2016-2021
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altadis Belgium SA
  • Gallaher Belgium SA
  • Philip Morris Belgium SA
  • MORE
Tobacco Retail Sales Decline
Tobacco sales in 2005 declined in value terms, reversing a trend to overall growth pre 2005, the main contributor to this decline being the increase in taxes on tobacco. All sectors showed both volume and value decline: cigarettes, smoking tobacco, and cigars.

The Number of Smokers Stabilises
Anti-smoking policies have helped to stabilise the number of smokers in Belgium. Whilst the population of adult smokers has fallen in recent years, the consumer trade association OIVO (Onderzoeks- en Informatiecentrum van de Verbruikersorganisaties) reported that the number of young people smoking rose steadily from the early 1990s. In addition, they are starting to smoke at an ever-younger age. The gap between the number of female and male smokers has narrowed over the past 25 years. In general, the trend was towards more women starting smoking.

Premium Brands Remain Popular
Premium brands like Marlboro, L&M, Barclay and Belga remain popular with smokers. The leading manufacturers Philip Morris Belgium SA and British American Tobacco Belgium SA (BAT) have stayed ahead of their main competitors Altadis Belgium SA, Gallaher Belgium SA and JT International Co Netherlands BV. Despite increases in taxes, smokers still favour premium brands over economy brands. However, young consumers are more sensitive to price increases, shifting towards cheaper brands.
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Philip Morris Belgium SA
British American Tobacco Belgium SA
Altadis Belgium SA
JT International Co Netherlands BV
Gallaher Belgium SA
Note: Product cover images may vary from those shown
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