Tobacco in Belgium

  • ID: 305805
  • Report
  • Region: Belgium
  • 42 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Altadis Belgium SA
  • Gallaher Belgium SA
  • Philip Morris Belgium SA
  • MORE
The three biggest tobacco categories in Belgium – cigarettes, smoking tobacco, and cigars and cigarillos – registered strongly negative performances in 2017. For cigarettes and smoking tobacco, the main negative factor in 2017 was taxation, as excise duty went up significantly; for cigars and cigarillos, it was new legislation which caused supply disruption and the withdrawal of several brands.

The Tobacco in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altadis Belgium SA
  • Gallaher Belgium SA
  • Philip Morris Belgium SA
  • MORE
TOBACCO IN BELGIUM

Executive Summary
Sales of Tobacco Products Decline Strongly in 2017
Changes in Taxation and Legislation Have A Negative Impact on Tobacco
the Competitive Landscape Remains Highly Consolidated
Belgians Continue To Shop in Supermarkets
Demand for Tobacco Products Set To Keep Falling Over the Forecast Period
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Point-of-sale Display Bans
Flavoured Tobacco Product Ban
Electronic Cigarettes
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2012-2017

Market Data
Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022
Sources
Summary 2 Research Sources
Headlines
Prospects
Tax Hike Impacts Sales of Cigarettes
Trading Down To Smoking Tobacco Remains Relevant
An Increasing Number of Smokers Mix Cigarettes and Vapour Products
Competitive Landscape
the Competitive Landscape Remains Highly Consolidated
Jt International Manages To Win Share Thanks To the Expansion of Camel, While British American Tobacco Sales Decline
Stricter Regulation Leaves Companies With Few Options for Innovation
Taxation and Pricing
Taxation Rates
Table 10 Taxation and Duty Levies 2012-2017
Average Cigarette Pack Price Breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data
Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022
Headlines
Prospects
Legislation Change Has A Strong Impact on Cigars and Cigarillos
Excise Duty Hike Impacts Sales of Smoking Tobacco
Innovation and Premiumisation Set To Boost Cigars and Cigarillos While Vapour Products Likely To Impact Smoking Tobacco
Competitive Landscape
Scandinavian Tobacco Group Gains Share in Cigars and Cigarillos
New Launches Focus on Premiumisation and Exclusivity
Top Three Players Increase Their Shares

Category Data
Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Headlines
Prospects
New Legislation Changes the Retailing Landscape for Vapour Products
Enlarged Consumer Base Secures Strong Growth for Vapour Products
Perspectives on Closed Vaping Systems and Heated Tobacco
Competitive Landscape
Fragmented Landscape in 2017
Change Ahead As Multinationals Expected To Enter
Key New Launches in Vapour Products
Category Indicators
Table 63 Number of Adult Vapers 2012-2017

Category Data
Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altadis Belgium SA
  • Gallaher Belgium SA
  • Philip Morris Belgium SA
  • MORE
Tobacco Retail Sales Decline
Tobacco sales in 2005 declined in value terms, reversing a trend to overall growth pre 2005, the main contributor to this decline being the increase in taxes on tobacco. All sectors showed both volume and value decline: cigarettes, smoking tobacco, and cigars.

The Number of Smokers Stabilises
Anti-smoking policies have helped to stabilise the number of smokers in Belgium. Whilst the population of adult smokers has fallen in recent years, the consumer trade association OIVO (Onderzoeks- en Informatiecentrum van de Verbruikersorganisaties) reported that the number of young people smoking rose steadily from the early 1990s. In addition, they are starting to smoke at an ever-younger age. The gap between the number of female and male smokers has narrowed over the past 25 years. In general, the trend was towards more women starting smoking.

Premium Brands Remain Popular
Premium brands like Marlboro, L&M, Barclay and Belga remain popular with smokers. The leading manufacturers Philip Morris Belgium SA and British American Tobacco Belgium SA (BAT) have stayed ahead of their main competitors Altadis Belgium SA, Gallaher Belgium SA and JT International Co Netherlands BV. Despite increases in taxes, smokers still favour premium brands over economy brands. However, young consumers are more sensitive to price increases, shifting towards cheaper brands.
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Philip Morris Belgium SA
British American Tobacco Belgium SA
Altadis Belgium SA
JT International Co Netherlands BV
Gallaher Belgium SA
Note: Product cover images may vary from those shown
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