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Wine in Australia

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    Report

  • 39 Pages
  • October 2022
  • Region: Australia
  • Euromonitor International
  • ID: 305809
Champagne and other sparkling wine were clear winners in 2021, with champagne enjoying double-digit total volume growth. At-home celebrations and indulgent moments combined with higher disposable incomes, as hospitality venues and borders remained largely impacted by the lockdown, drove up growth and premiumisation. Prosecco was one of the top performing varietals driving volume growth, while sparkling rosé continued to grow in popularity.

The Wine in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WINE IN AUSTRALIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sparkling wine the clear winner in 2021
  • Still red and white sales decline due to lockdowns, whilst demand for still rosé wine grows
  • Challenging year for Australian exports pushes producers to look for new opportunities
PROSPECTS AND OPPORTUNITIES
  • Non-alcoholic wine to continue to grow exponentially driven by alcohol moderation
  • Organic wine to gain in popularity, driven by sustainability trend
  • Premiumisation trend to remain relevant as consumers continue to trade up
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2016-2021
  • Table 2 Sales of Wine by Category: Total Value 2016-2021
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 29 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
  • CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 32 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 35 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources