Wine in Australia

Wine sales in Australia continued to decline in off- and on-trade volume terms in 2024, although the rate of decline did slow compared to the previous year. This trend occurred within the broader context of falling per capita alcohol consumption, as the health and wellness movement gained further traction across the country. In addition, cost-of-living pressures also prompted many Australians to reduce their spending on discretionary items such as wine.

The Wine in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.