Wine in Morocco

Wine in Morocco has an aspirational image among locals with many perceiving it as a drink for special occasions. Retail volume sales were steady in 2024, supported by foreign tourists, although price sensitivity continued to weigh on local consumer demand. Wine is widely consumed by tourists visiting the country, although red wine is also a key favourite among Moroccans. Modest premiumisation has helped to boost margins and sustain value growth. Growth was supported by restaurants and hotels cat...

This Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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