The Global Stevia/Stevia Rebaudiana Market has been segmented on the basis of Sugar Substitute, Type and End-User Applications. The market is categorized into three parts that is High Intensity Sweeteners, Low Intensity Sweeteners and High Fructose Corn Syrup in accordance with Sugar Substitutes. There are two major ingredients including Rebaudioside A (Rebiana) and Stevioside. The products are extracted in form of liquid, powder or as stevia leaves. The end-use applications of the Stevia lie in Bakeries, Snacks, Beverages, Dairy and various others.
Since APAC is the dominant region for cultivating and production of stevia plants thereby; it is leading the Stevia / Stevia Rebaudiana Market. Countries such as China, India and others have concentrated production of this herb. Americas followed by Europe are the other region leading in this market. The demand of Stevia / Stevia Rebaudiana Market is forecasted to rise in these regions due to individual’s health concern and growing demand of health foods.
The predominant companies of this market are:
PureCircle Ltd. (Malaysia),
Cargill Inc. (U.S.),
GLG LifeTech Corporation (Canada),
Tate & Lyle Public Ltd. (U.K.),
Sunwin Stevia International, Inc. (China) and many others.
The Global Stevia / Stevia Rebaudiana Market analysis is done by collecting data from both primary and secondary sources. Through different company financials, magazines, journals, press releases and others the market revenue numbers are analyzed. Data from many associations such as Stevia Global Forum, India Stevia Association and International Stevia Council are taken note. Global Stevia Institute, World Health Organization and Food & Agriculture Organization are other sources from where information is gathered for this report.
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1.1 Scope – Markets Covered
2 Executive Summary
3 Global Stevia Market – Market Forces
3.1 Market Drivers
3.2 Market Constraints
3.3 Market Challenges
3.4 Market Attractiveness
3.4.1 Power of Suppliers
3.4.2 Power of Customers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitution
3.4.5 Degree of Competition
3.5 Value Chain Analysis
3.5.6 Purification and Blending
3.6 Key Brands
3.7 Stevia Production / Extraction Methods
3.8 Patent Analysis
4 Stevia Market Competitive Landscape
4.1 High Intensity Sweeteners Market
4.2 Stevia Market
4.3 Price analysis
4.4 Opportunity analysis by Region
4.5 Opportunity analysis by Applications
5 Sugar Substitutes Market overview
5.1 High Intensity Sweeteners Market – By Types
5.2 High Intensity Sweeteners- By Applications
5.3 High Intensity Sweeteners Market by Geography
6 Stevia Market
6.1 By Key Functional/Sweetening Ingredient
6.1.1 Rebaudioside A (Rebiana)
6.2 By type of Extracts
6.2.1 Liquid Extracts
6.2.2 Powdered Extracts
6.2.3 Stevia Leaves
7 Global Stevia Market - By End User Applications
7.1 Stevia applications in Food Industry
7.1.1 Dairy Foods
7.1.3 Bottled & Canned Food
7.1.5 Beverages Industry
7.1.6 Confectionary Food
7.1.7 Table Top and Surface Dresssing foods
8 Geographic analysis for Stevia - By End- Users/Industries/Applications
8.1 North America
8.2 South America
8.4 Asia Pacific
8.4.5 New Zealand
8.5.1 South Africa
8.5.2 Saudi Arabia
9 Global Stevia Delivery Market -Geographic Analysis
9.1 North America
9.2 South America
9.4 Asia Pacific
9.4.5 Australia and New Zealand
9.5 Rest of the World
9.5.2 South Africa
10 Market Entropy
10.1 New Product Launches
10.2 Consumer Awareness
10.3 M&As, Collaborations, JVs and Partnerships
11 Company Profiles
11.1 Cargill Inc.
11.2 Cumberland Packing Corp.
11.3 Evolva Holding SA
11.4 Groupe DANONE
11.5 Ingredion Inc.
11.6 Whole Earth Sweetener Company Llc
11.7 Mulder Natural Foods N.V
11.8 Nature’s Bounty Inc.
11.9 Nestle S.A
11.10 Odwalla Inc
11.11 Pepsi Co.
11.12 Pure Circle Ltd
11.13 S&W Seed Company
11.14 Stevia Corp
11.15 Sunwin Stevia International Inc.
11.16 Sweet Green Fields LLC
11.17 Sweetlife Stevia Sweetener
11.18 Tate & Lyle plc
11.19 White Wave Foods Co.
11.20 Whole Earth Sweetener Co.
11.21 Wild Flavors Inc.
11.22 Xinghua Green Biological Preparation Co. Ltd.
11.23 GLG Life Tech Corporation
11.24 Stevia First Corporation
"*Financials would be provided on a best efforts basis for private companies"
12.3 Research Methodology
Stevia is considered to be a natural sweetener and consumers are looking forward to its use in food products due to additional health benefits. Although sugar (sucrose) has dominated the sweetening market, its importance is getting reduced due to the soaring rates of production. Therefore, both food processing industry and consumers are looking for another viable sweetening option such as Stevia.
United States and Japan are the leading economies of world with 60% share in global Stevia consumption while China with 80% share is the world leader in production and extraction of Stevia leaves.
The rise in global Stevia products crossed 150% mark in the beginning of this decade and is going to expand with recent EU clearings on low-sugar products. Stevia is gradually replacing sweetening agents in Food & Beverage Industry.
According to WHO estimates, Stevia has the potential to replace 20-30% of all dietary sweeteners in the coming years. With a CAGR of 6% the expected revenue from Stevia ingredients and its products will be between $8 billion-$11 billion by 2015.
Analyzing the competitive landscape of the global Stevia market for 2013 IndustryARC is of the opinion that PureCircle Ltd. is the world leader in production, marketing and distribution of Stevia ingredients while Coca Cola Co., Cargill Inc., Pepsi Co. are leading manufacturers and incorporators of Stevia ingredients. Together these companies hold more than 50% of Stevia market share in US.