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Stevia Rebaudiana Market: By Ingredient; By Extract; By End-Use; By Geography - Forecast 2014-2020

  • ID: 3063574
  • Report
  • 270 pages
  • IndustryARC
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Stevia is an herb that is used as non-caloric sugar substitute. Stevia herbs have different species all serving as sweetening agents. Among these species, S. Rebaudiana is the sweetest plant. The sweetness possessed by these herbs is about 200 to 250 times that the intensity of sucrose. Rebaudioside A (Reb-A) and Stevioside are the prime two components present in these herbs that make it natural sweetener and diet supplement. Consumption of leaves of this herb does not affect the blood sugar level. Therefore, it is also used for treatment purpose for diabetic patients. These leaves have anti-fungal as well as anti-bacterial properties thereby; can be used in herbal medicines, mouthwashes, toothpastes and various other daily products.

The Global Stevia/Stevia Rebaudiana Market has been segmented on the basis of Sugar Substitute, Type and End-User Applications. The market is categorized into three parts that is High Intensity Sweeteners, Low Intensity Sweeteners and High Fructose Corn Syrup in accordance with Sugar Substitutes. There are two major ingredients including Rebaudioside A (Rebiana) and Stevioside. The products are extracted in form of liquid, powder or as stevia leaves. The end-use applications of the Stevia lie in Bakeries, Snacks, Beverages, Dairy and various others.

Since APAC is the dominant region for cultivating and production of stevia plants thereby; it is leading the Stevia / Stevia Rebaudiana Market. Countries such as China, India and others have concentrated production of this herb. Americas followed by Europe are the other region leading in this market. The demand of Stevia / Stevia Rebaudiana Market is forecasted to rise in these regions due to individual’s health concern and growing demand of health foods.

The predominant companies of this market are:
PureCircle Ltd. (Malaysia),
Cargill Inc. (U.S.),
GLG LifeTech Corporation (Canada),
Tate & Lyle Public Ltd. (U.K.),
Sunwin Stevia International, Inc. (China) and many others.

The Global Stevia / Stevia Rebaudiana Market analysis is done by collecting data from both primary and secondary sources. Through different company financials, magazines, journals, press releases and others the market revenue numbers are analyzed. Data from many associations such as Stevia Global Forum, India Stevia Association and International Stevia Council are taken note. Global Stevia Institute, World Health Organization and Food & Agriculture Organization are other sources from where information is gathered for this report.
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1 Stevia market overview

1.1 Scope – Markets Covered

1.2 Stakeholders

2 Executive Summary

3 Global Stevia Market – Market Forces

3.1 Market Drivers

3.2 Market Constraints

3.3 Market Challenges

3.4 Market Attractiveness

3.4.1 Power of Suppliers

3.4.2 Power of Customers

3.4.3 Threat of New Entrants

3.4.4 Threat of Substitution

3.4.5 Degree of Competition

3.5 Value Chain Analysis

3.5.1 Seedlings

3.5.2 Plantation

3.5.3 Harvest

3.5.4 Drying

3.5.5 Extraction

3.5.6 Purification and Blending

3.5.7 Product

3.6 Key Brands

3.7 Stevia Production / Extraction Methods

3.8 Patent Analysis

4 Stevia Market Competitive Landscape

4.1 High Intensity Sweeteners Market

4.2 Stevia Market

4.3 Price analysis

4.4 Opportunity analysis by Region

4.5 Opportunity analysis by Applications

5 Sugar Substitutes Market overview

5.1 High Intensity Sweeteners Market – By Types

5.2 High Intensity Sweeteners- By Applications

5.3 High Intensity Sweeteners Market by Geography

6 Stevia Market

6.1 By Key Functional/Sweetening Ingredient

6.1.1 Rebaudioside A (Rebiana)

6.1.2 Stevioside

6.2 By type of Extracts

6.2.1 Liquid Extracts

6.2.2 Powdered Extracts

6.2.3 Stevia Leaves

7 Global Stevia Market - By End User Applications

7.1 Stevia applications in Food Industry

7.1.1 Dairy Foods

7.1.2 Bakery

7.1.3 Bottled & Canned Food

7.1.4 Snacks

7.1.5 Beverages Industry

7.1.6 Confectionary Food

7.1.7 Table Top and Surface Dresssing foods

7.1.8 Others

8 Geographic analysis for Stevia - By End- Users/Industries/Applications

8.1 North America

8.1.1 Canada

8.1.2 Mexico

8.1.3 USA

8.2 South America

8.2.1 Colombia

8.2.2 Chile

8.2.3 Argentina

8.2.4 Brazil

8.2.5 Paraguay

8.3 Europe

8.3.1 France

8.3.2 Spain

8.3.3 Ireland

8.3.4 Switzerland

8.3.5 Others

8.4 Asia Pacific

8.4.1 China

8.4.2 India

8.4.3 Korea

8.4.4 Japan

8.4.5 New Zealand

8.4.6 Australia

8.4.7 Others

8.5 ROW

8.5.1 South Africa

8.5.2 Saudi Arabia

8.5.3 Russia

8.5.4 Kenya

8.5.5 Others

9 Global Stevia Delivery Market -Geographic Analysis

9.1 North America

9.1.1 USA

9.1.2 Canada

9.1.3 Mexico

9.2 South America

9.2.1 Colombia

9.2.2 Chile

9.2.3 Argentina

9.2.4 Brazil

9.2.4 Paraguay

9.3 Europe

9.3.1 France

9.3.2 Spain

9.3.3 Ireland

9.3.4 Switzerland

9.4 Asia Pacific

9.4.1 China

9.4.2 India

9.4.3 Korea

9.4.4 Japan

9.4.5 Australia and New Zealand

9.5 Rest of the World

9.5.1 Kenya

9.5.2 South Africa

9.5.3 Others

10 Market Entropy

10.1 New Product Launches

10.2 Consumer Awareness

10.3 M&As, Collaborations, JVs and Partnerships

11 Company Profiles

11.1 Cargill Inc.

11.2 Cumberland Packing Corp.

11.3 Evolva Holding SA

11.4 Groupe DANONE

11.5 Ingredion Inc.

11.6 Whole Earth Sweetener Company Llc

11.7 Mulder Natural Foods N.V

11.8 Nature’s Bounty Inc.

11.9 Nestle S.A

11.10 Odwalla Inc

11.11 Pepsi Co.

11.12 Pure Circle Ltd

11.13 S&W Seed Company

11.14 Stevia Corp

11.15 Sunwin Stevia International Inc.

11.16 Sweet Green Fields LLC

11.17 Sweetlife Stevia Sweetener

11.18 Tate & Lyle plc

11.19 White Wave Foods Co.

11.20 Whole Earth Sweetener Co.

11.21 Wild Flavors Inc.

11.22 Xinghua Green Biological Preparation Co. Ltd.

11.23 GLG Life Tech Corporation

11.24 Stevia First Corporation

"*Financials would be provided on a best efforts basis for private companies"

12 Appendix

12.1 Abbreviations

12.2 Sources

12.3 Research Methodology

12.4 Disclaimer
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The global Stevia market has been analyzed with respect to different parameters such as supply, demand, end users and industries involving Stevia to produce zero calorie products. Their high sugar content with zero calories as compared to other sweeteners has created a demand for them across the world. The Stevia market is bifurcated into key sweetening ingredients and extracts. Further sub segmentation is also provided to give a clear view of the form in which Stevia is consumed.

Stevia is considered to be a natural sweetener and consumers are looking forward to its use in food products due to additional health benefits. Although sugar (sucrose) has dominated the sweetening market, its importance is getting reduced due to the soaring rates of production. Therefore, both food processing industry and consumers are looking for another viable sweetening option such as Stevia.

United States and Japan are the leading economies of world with 60% share in global Stevia consumption while China with 80% share is the world leader in production and extraction of Stevia leaves.

The rise in global Stevia products crossed 150% mark in the beginning of this decade and is going to expand with recent EU clearings on low-sugar products. Stevia is gradually replacing sweetening agents in Food & Beverage Industry.

According to WHO estimates, Stevia has the potential to replace 20-30% of all dietary sweeteners in the coming years. With a CAGR of 6% the expected revenue from Stevia ingredients and its products will be between $8 billion-$11 billion by 2015.

Analyzing the competitive landscape of the global Stevia market for 2013 IndustryARC is of the opinion that PureCircle Ltd. is the world leader in production, marketing and distribution of Stevia ingredients while Coca Cola Co., Cargill Inc., Pepsi Co. are leading manufacturers and incorporators of Stevia ingredients. Together these companies hold more than 50% of Stevia market share in US.
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