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Apparel and Footwear in Taiwan

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    Report

  • 88 Pages
  • January 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 307246
In 2022, volume sales of apparel and footwear declined whilst value sales registered healthy growth. This was largely driven by the all-time high inflation. With fears around the COVID-19 virus largely abated, local consumers returned to physical stores, which helped support sales. Casualwear remained the main driver of apparel and footwear sales.

The Apparel and Footwear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
  • Apparel and footwear in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
  • Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Boost for e-commerce as consumers seek a safe way to shop, though experiential retailing remains important
  • Fashion continues to be influenced by Japanese and Korean styles, though jeans remain popular too
  • Fast fashion and lifestyle brand collaborations boost reputations
PROSPECTS AND OPPORTUNITIES
  • Further collaborations with influencers expected to target younger consumers
  • Online loyalty programme set for boost as more consumers turn to e-commerce
  • Womenswear to continue being influenced by sport and fitness trend
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2016-2021
  • Table 14 Sales of Womenswear by Category: Value 2016-2021
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
  • Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
  • Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Falling sales driven by cautious shopping behaviours and global price strategies
  • Increased demand for comfort in line with the casualwear trend
  • Despite importance of affordability during the pandemic, super-premium brands continue to enter and gain share
PROSPECTS AND OPPORTUNITIES
  • Rising fashion awareness among younger people will continue to fuel demand for streetwear
  • Minimalism and comfort will remain key trends with Yama influencing style
  • Brands to continue collaborating with celebrities to boost image
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2016-2021
  • Table 32 Sales of Menswear by Category: Value 2016-2021
  • Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
  • Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of Menswear: % Value 2017-2021
  • Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
  • Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
  • Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Childrenswear less affected than menswear and womenswear as parents are willing to keep spending on their children
  • Brand collaborations and commitment to sustainability remain key sales drivers in childrenswear
  • Return of Burberry as category fragments and premium trend grows
PROSPECTS AND OPPORTUNITIES
  • Dynamic value growth expected as category will see increasing premiumisation
  • Social media to continue influencing children’s fashion
  • Genderless childrenswear is kinder for both children and environment
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2016-2021
  • Table 50 Sales of Childrenswear by Category: Value 2016-2021
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased interest in outdoor activities boosts demand for functional sports apparel
PROSPECTS AND OPPORTUNITIES
  • Sports-inspired trend set to continue as fashion and activewear increasingly connect
  • Shifting perception of body image to boost sportswear
  • Leading players revamping stores to improve customer experience
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2016-2021
  • Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
  • Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
  • Table 63 Distribution of Sportswear by Format: % Value 2016-2021
  • Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for jeans continues to decrease with premium and super premium jeans seeing a return to their falling sales trend
  • Virtual try-on experiences form an important part of e-commerce; athleisure trend is also influencing jeans styles
PROSPECTS AND OPPORTUNITIES
  • Jeans set to lose shelf space to other apparel products and foodservice
  • Comfort to become a priority as hot weather influences innovation
  • Taiwanese jeans brands to develop USPs to face off competition from cheaper Chinese-made brands
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2016-2021
  • Table 67 Sales of Jeans by Category: Value 2016-2021
  • Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
  • Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021
  • Table 71 Sales of Men’s Jeans by Category: Value 2016-2021
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
  • Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
  • Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Jeans: % Value 2017-2021
  • Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
  • Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
  • Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
HOSIERY IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Functional hosiery and production digitalisation are the main production trends
  • Hosiery manufacturers branch into other categories to expand their offerings; thanks to its low cost other brands enter the category
  • Sun Flower Co retains its lead of hosiery, though Uniqlo continues gaining share
PROSPECTS AND OPPORTUNITIES
  • High consumer price sensitivity to continue limiting current value sales
  • Athleisure trend boosts interest in non-sheer hosiery to the detriment of the sheer category
  • Personalised, colourful, and quirky designs to continue developing
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2016-2021
  • Table 93 Sales of Hosiery by Category: Value 2016-2021
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
  • Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
  • Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
  • Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
  • Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Reduced time in-store limits impulse purchases of apparel accessories
  • Massive growth driven by face masks thanks to mandatory use in public places
  • Uniqlo continues to be on top despite losses in share in 2021
PROSPECTS AND OPPORTUNITIES
  • Growth prospects for face masks, scarves and gloves will drop due to stabilisation of pandemic in Taiwan and the warm climate of the country
  • Apparel accessories to benefit from the rise of e-commerce as small players emerge
  • Sales of ties and belts to be boosted by image awareness and innovations
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
  • Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sports footwear and sports-inspired footwear suffer least thanks to athleisure trend
  • Formal footwear strongly impacted causing some companies to struggle
'Dad shoe’ continues to see popularity among younger consumers with comfort a key driving factor
PROSPECTS AND OPPORTUNITIES
  • Limited edition footwear boosts popularity of purchasing via e-commerce
  • Athleisure and comfort trends set to boost demand for leading sports brands
  • Functional footwear continues to see boost, with particular focus on healthcare
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2016-2021
  • Table 113 Sales of Footwear by Category: Value 2016-2021
  • Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Footwear: % Value 2017-2021
  • Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
  • Table 118 Distribution of Footwear by Format: % Value 2016-2021
  • Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026