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Wearable Electronics in Portugal

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    Report

  • 18 Pages
  • August 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 3085261
Wearable electronics in Portugal maintained positive volume growth in 2025, driven by rising penetration as new consumers entered the category, attracted by expanding health-monitoring capabilities and greater affordability. Replacement purchases also contributed to performance, with AI-enhanced features, longer battery life, and increasingly diverse product ranges encouraging upgrades.

The Wearable Electronics in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wearable Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • AI-driven innovation and new launches sustain category growth
  • Xiaomi maintains leadership, while Apple and Samsung excel in the premium tier
  • Electronics specialists remain dominant as online gains relevance
PROSPECTS AND OPPORTUNITIES
  • Category retains strong penetration potential
  • Innovation to sustain value growth
  • Health monitoring set to drive adoption
CATEGORY DATA
  • Table 1 Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 2 Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
  • Table 7 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
  • Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN PORTUGAL
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources