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Beer in South Africa

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    Report

  • 28 Pages
  • July 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 310626
Beer in South Africa witnessed flat volume sales in 2024, reflecting the economic challenges faced by consumers, many of whom continue to grapple with lower disposable income. The South African economy is still recovering from the harsh impact of inflation, which has led many households to economise and avoid overspending. On the supply side too, players have also faced challenges.

The Beer in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slowdown in volume growth of this popular beverage
  • The South African Breweries Ltd remains dominant in beer
  • Drink specialists dominate in beer distribution
PROSPECTS AND OPPORTUNITIES
  • Beer sales are forcast to remain stable
  • Rising awareness of health/wellness to alter preferences
  • Supply chain optimisation will aid competitiveness
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2024
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2019-2024
  • Table 2 Sales of Beer by Category: Total Value 2019-2024
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Beer by Craft vs Standard 2019-2024
  • Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

- Brandhouse Beverages (pty) Ltd