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Concentrates in Romania

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    Report

  • 32 Pages
  • December 2025
  • Region: Romania
  • Euromonitor International
  • ID: 310651
Concentrates recorded a modest improvement in retail volume terms in 2025, as the broader economic climate continued to push many Romanian households towards more affordable beverage formats. Ongoing increases in living costs - including higher energy expenses, rising VAT and excise duties, and the indirect effect of the deposit-return system on overall grocery budgets - made consumers increasingly price sensitive.

This Concentrates in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability concerns and shifting consumption habits shape a modest but stabilising category performance
INDUSTRY PERFORMANCE
  • Economic pressures reinforce the relevance of concentrates but category perception still limits broader adoption
  • Powder concentrates outperform due to specialised sports formats and rising fitness engagement
COMPETITIVE LANDSCAPE
  • Laurul SA strengthens leadership through heritage positioning and portfolio expansion into cocktail-centric syrups
  • Decathlon SA continues to outpace competitors through strong demand for sports powders and expanding nationwide presence
CHANNELS
  • Hypermarkets retain dominance due to assortment breadth, competitive pricing and private label expansion
  • E-commerce accelerates as consumers embrace convenience, locker networks and flexible delivery options
WHAT’S NEXT?
  • Category set for slight growth as sports powders expand and natural syrups gain traction
  • Modernisation of production and logistics to improve efficiency as e-commerce gains further importance
  • Health and wellness trends to shape premiumisation and encourage bio and natural formulations
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
  • Soft drinks performance shaped by affordability pressures and shifting lifestyle preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health-aligned beverages outperform as consumers reassess value and functionality
  • Deposit-Return System reshapes packaging dynamics and encourages operational efficiencies
WHAT’S NEXT?
  • Soft drinks demand set to rise gradually despite economic constraints
  • E-commerce acceleration driven by convenience, automation and omnichannel expansion
  • Technological investment to strengthen domestic production and supply chain resilience
COMPETITIVE LANDSCAPE
  • Coca-Cola HBC Romania maintains leadership through scale, visibility and operational investment
  • Emerging beverage brands gain momentum as they diversify portfolios and leverage lifestyle trends
CHANNELS
  • Hypermarkets consolidate leadership through scale, assortment and value-led strategies
  • E-commerce emerges as the fastest-growing channel as omnichannel players scale logistics
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Romania
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources