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Deodorants in the United Kingdom

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    Report

  • 22 Pages
  • June 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 310672
Deodorants continued to register growth in the UK in 2024. However, the pace of growth slowed compared to the surge seen in 2022 and 2023 due to consumers returning to routine lifestyles after the pandemic, coupled with significant unit price increases during that period. Nevertheless, demand for deodorants remained resilient with a continued uptick in volumes in 2024.

The Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Innovation supports steady gains, with spray formats at the forefront
  • Strategic investments help brands to maintain market dominance
  • Affordability and price comparison remain central to purchasing decisions.
PROSPECTS AND OPPORTUNITIES
  • Sustained demand and shifting consumer trends to drive future growth
  • Whole-body deodorants expected to have significant influence on consumer demand
  • Innovation to remain pivotal for growth ahead
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2019-2024
  • Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources