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Soft Drinks in Morocco

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    Report

  • 88 Pages
  • November 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 310695
In 2025, soft drinks in Morocco experienced volume growth due to several factors, including easing inflation, improved macroeconomic conditions, and spikes in on-trade consumption driven by events. Households showed a preference for smaller pack sizes and affordable options, while health-conscious trends boosted the demand for low and zero-sugar beverages, functional drinks, and bottled water.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Affordability, health trends, and on-the-go consumption drives growth for soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
  • Health consciousness and sugar reduction shape consumer preferences
  • Trust, sustainability, and packaging influence soft drinks dynamic in 2025
WHAT’S NEXT?
  • Growth is expected to be driven by economic recovery, urbanisation and health awareness
  • Innovation and product diversification are expected to meet evolving consumer preferences
  • Price sensitivity, promotions, and widespread distribution will remain key
COMPETITIVE LANDSCAPE
  • Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
  • Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
CHANNELS
  • Small local grocers drives sales while discounters continues to expand in Morocco
  • The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Morocco
COUNTRY REPORTS DISCLAIMER
  • Summary 1 Research Sources
CARBONATES IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health awareness and convenience shape carbonates during 2025 in Morocco
INDUSTRY PERFORMANCE
  • Flat off-trade volume growth for carbonates amid economic recovery and rising health awareness
  • Rising health awareness drives growth in reduced sugar carbonates during 2025
WHAT’S NEXT?
  • Modest growth is forecast for carbonates amid health awareness and category maturity
  • Innovate packaging will respond to affordability and sustainability challenges
  • Taxation, health, and sustainability are expected to shape carbonates across the forecast period
COMPETITIVE LANDSCAPE
  • Coca-Cola Morocco maintains its leadership through strategic agility and consumer confidence
  • Local agility drives growth for Sodalmu SA’s in carbonates during 2025
CHANNELS
  • Small local grocers retains its lead through convenience, while providing single-serving formats
  • Vending and forecourt retailers drive growth while discounters expands during 2025
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability, health, and organic trends drive modest growth for juice in 2025
INDUSTRY PERFORMANCE
  • Growth reflects affordability pressures and rising interest in premium organic options
  • Juice drinks (up to 24% juice) records growth through affordability, flavour, and accessibility
WHAT’S NEXT?
  • Affordability is set to shape growth as health trends and urbanisation lift juice demand
  • Innovation is expected to accelerate as producers modernise packaging and focus on digital engagement
  • Health policy and consumer expectations steer juice reformulation and sustainable innovation
COMPETITIVE LANDSCAPE
  • Leading brands consolidate share through affordability, distribution strength and consumer trust
  • Agro Juice Processing and Schwartauer Werke drive strong growth during 2025
CHANNELS
  • Proximity retail remains central to juice purchasing patterns in 2025
  • Supermarkets drives growth through urban expansion and wider assortments
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth for bottled water is driven by health, climate, and tourism trends
INDUSTRY PERFORMANCE
  • Demand for bottled water rises in Morocco amid hot weather and health consciousness
  • Still bottled water leads growth as consumers associate it as being a healthier option
WHAT’S NEXT?
  • Urbanisation, health and climate conditions are set to support ongoing growth for bottled water
  • Environmental and health trends drive bottled water towards recycled and refillable formats
  • Water purification systems are set to challenge growth across the forecast period
COMPETITIVE LANDSCAPE
  • Les Eaux Minérales d’Oulmès retains its leadership through trusted brands and packaging innovation
  • Lodep Sarl records double-digit growth through its brand Mondariz
CHANNELS
  • Proximity and affordability drive sales through small local grocers in Morocco
  • Supermarkets drives growth in bottled water through expanding neighbourhood outlets and promotions
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN MOROCCO
2025 DEVELOPMENTS
  • Sports drinks is a niche category driven by powders and specialty retail
INDUSTRY PERFORMANCE
  • Sports drinks remain a niche category as consumer preference bottled water and energy drinks
  • Electrolyte powders and sachets are sold through specialty retailers and online marketplaces
WHAT’S NEXT?
  • Rising awareness and urban gyms may drive modest growth for sports drinks in Morrocco
  • Digital and specialty retail are set to support the rise of sachet-based sports drinks
  • Policy and wellness trends are expected to favour lower-sugar hydration options
COMPETITIVE LANDSCAPE
  • A fragmented competitive landscape and limited presence keep sports drinks niche
  • Energy drinks limit the growth potential of sports drinks in Morocco
CHANNELS
  • Retail e-commerce and specialty retail lead sports drinks distribution in Morocco
  • Sports specialty retail drives sales of sports drinks in Morocco in 2025
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth for energy drinks is driven by urban demand and expanding choices
INDUSTRY PERFORMANCE
  • Energy drinks record modest growth in Morocco amid urban trial and on-trade support
  • Regular energy drinks drive volume growth in Morocco as sugar-free variants gain traction
WHAT’S NEXT?
  • Urbanisation and nightlife are expected to support ongoing growth for energy drinks
  • Digital engagement and local production are set to support energy drink growth
  • Policy and wellness trends are expected to drive sugar-free energy drink innovation
COMPETITIVE LANDSCAPE
  • Red Bull maintains its leadership through brand equity and omnichannel availability
  • PepsiCo gains share with value-focused energy drinks and modern-trade expansion
CHANNELS
  • On-trade drives energy drink consumption while hypermarkets leads retail sales
  • Specialist and digital channels accelerate energy drink availability in urban Morocco
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates face a health-driven decline despite strong retail availability
INDUSTRY PERFORMANCE
  • Health concerns and improved fruit availability challenge growth in 2025
  • Powder concentrates record the weakest decline as low prices slow the shift away from concentrates
WHAT’S NEXT?
  • Health-driven shifts and improved fruit supply will continue to challenge sales of concentrates
  • Digital engagement and foodservice are expected to support sales of concentrates
  • Subsidy reforms and sugar scrutiny are set to accelerate the shift toward lower-sugar concentrates
COMPETITIVE LANDSCAPE
  • Bourchanin & Cie SA retains its leadership due to long-standing penetration
  • M R Renouvo and Teisseire France lead growth in Moroccan concentrates in 2025
CHANNELS
  • Hypermarkets leads distribution of powder concentrates while small local grocers leads liquid concentrates
  • Supermarkets and retail e-commerce drive growth in concentrates in 2025
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth for RTD tea is driven by heightened accessibility and health trends
INDUSTRY PERFORMANCE
  • Off-trade volume sales are driven by strong accessibility and health-conscious choices
  • Still RTD tea drives growth as consumers reach for trusted, established brands
WHAT’S NEXT?
  • Steady growth in RTD tea is set to be driven by evolving retail and consumer dynamics
  • Digital retail is expected to accelerate impulse-driven RTD tea consumption
  • Health cues and safety assurances reinforce consumer confidence in RTD tea
COMPETITIVE LANDSCAPE
  • Consolidation and brand dynamics shape RTD tea in Morocco in 2025
  • Private label momentum drives growth for Casino France SAS in 2025
CHANNELS
  • Hypermarkets lead RTD tea sales as modern retailers offer ease and variety
  • Hypermarkets and digital channels support sales of RTD tea in 2025
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD COFFEE IN MOROCCOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth is driven by convenience, premium positioning, and modern retail
INDUSTRY PERFORMANCE
  • RTD coffee gains traction as a convenient refreshment in Morocco
  • RTD coffee grows through premium positioning and convenience
WHAT’S NEXT?
  • Growth is set to be driven by availability and lifestyle trends in Morocco
  • Innovation and strategic supply may drive RTD coffee growth in Morocco
  • Sustainability and packaging trends will influence RTD coffee over the forecast period
COMPETITIVE LANDSCAPE
  • Groupe Slaoui Investments maintains its dominance in RTD coffee in 2025
  • Starbucks Frappuccino Vanilla drives growth amid concentrated competition in Morocco
CHANNELS
  • Hypermarkets and proximity formats drive RTD coffee distribution in Morocco
  • Hypermarkets is the most dynamic distribution channel, enhancing accessibility
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERASIAN SPECIALITY DRINKS IN MOROCCO
2025 DEVELOPMENTS
  • Cafés and quick-commerce drive growth and accessibility of Asian specialty drinks
INDUSTRY PERFORMANCE
  • Bubble tea café expansion fuels early-stage growth for Asian specialty drinks
  • Bubble tea leads growth as cafés broaden menus and delivery access
WHAT’S NEXT?
  • Youth-oriented cafés are set to sustain momentum despite structural challenges
  • Digital ecosystems are expected to accelerate visibility and experimentation
  • Sustainability, safety oversight and wellness trends will shape the evolution of bubble tea cafés
COMPETITIVE LANDSCAPE
  • Gong cha consolidates its leadership through scale, visibility and delivery reach
  • Bubble King emerges as the most dynamic challenger in 2025
CHANNELS
  • Foodservice remains the core channel for Asian specialty drinks in 2025
  • Quick-commerce accelerates trial and reach for Asian specialty drinks
CATEGORY DATA
  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER