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Soft Drinks in Morocco

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    Report

  • 70 Pages
  • December 2022
  • Region: Morocco
  • Euromonitor International
  • ID: 310695
In 2022, the Moroccan economy was negatively impacted by the fallout from the COVID-19 pandemic, which has led to increased unemployment across the country, resulting in lower disposable incomes. Since most Moroccans become price sensitive during hard economic conditions, many are looking to switch to cheaper alternatives when it comes to soft drinks, including home-made freshly squeezed juices. Another tactic consumers have used to save costs, is to install a purification system for tap water.

The Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
APPENDIX
  • Fountain sales in Morocco
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising prices and a shift to healthier options challenges sales in 2022
  • Players focus on reduced sugar offerings to align with health trends
  • Major players focus on above-the-line marketing as smaller brands look to social media
PROSPECTS AND OPPORTUNITIES
  • Juice and bottled water challenge growth due to their alignment with health trends
  • Players invest in launching healthier versions with natural ingredients
  • Unit prices continue to rise, presenting a further challenge for carbonates
CATEGORY DATA
  • Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 31 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 32 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • A decline in off-trade volume sales as consumers reach for fresh juice
  • Major players cut production costs and invest less in innovation
  • Vegetable juices launch, aligning with growing organic and health trends
PROSPECTS AND OPPORTUNITIES
  • Home-made and on-trade fresh juice challenge growth
  • High prices and declining disposable incomes challenge forecast sales
  • 100% juice and nectars lose sales to cheaper juice drinks
CATEGORY DATA
  • Table 43 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 44 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 46 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 47 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 49 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 50 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 52 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heat waves and health trends boost sales of bottled water in 2022
  • Domestic players lead the landscape as foreign offerings are challenged by tax
  • Players focus on their unique features while offering packaging to suit all consumers
PROSPECTS AND OPPORTUNITIES
  • Positive growth as players focus on promotional deals and discounts
  • Rejected licences and the rising awareness of purification systems damages sales
  • The landscape is set to remain consolidated, however, new players enter
CATEGORY DATA
  • Table 55 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 56 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
ENERGY DRINKS IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Young adult consumers boost sales, primarily through the on-trade
  • Volume sales benefit from new players who retail at lower price-points
  • Red Bull retains its lead, benefiting from heavy advertising and sponsorships
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and increasing availability boost volume growth
  • Falling unit prices as the entry of economy products drive volume sales
  • On-trade sales drive total sales, as venues achieve higher sales than retail
CATEGORY DATA
  • Table 67 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 68 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers choose healthier options, dampening volume sales
  • Major players retain their leads despite the entrance of new brands
  • Flavour innovations underperform as locals prefer traditional flavours
PROSPECTS AND OPPORTUNITIES
  • On-trade boosts sales of liquid concentrates while powder concentrates struggle
  • Lack of innovation and advertising stifles sales in liquid concentrates
  • Manufacturers will focus on health and wellness offerings
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 81 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN MOROCCOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health trends and increasing visibility aids off-trade volume growth
  • Lipton faces rising competition from new brands at lower price points
  • Packaging trends favour larger formats, moving away from metal cans
PROSPECTS AND OPPORTUNITIES
  • Wider availability and ongoing health awareness drive retail volume growth
  • Players look to innovate through taste and flavour
  • The popularity of freshly brewed tea continues to challenge sales
CATEGORY DATA
  • Table 94 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 95 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN MOROCCO
  • 2022 DEVELOPMENTS