Soft Drinks in Morocco

  • ID: 310695
  • Report
  • Region: Morocco
  • 57 pages
  • Euromonitor International
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There is an increasingly educated consumer base in Morocco, following growing social media penetration, giving consumers access to product composition and information about the importance of healthy nourishment. In addition, the Moroccan Government started to release information regarding topics such as diabetes and obesity, underlining the alarmingly high percentage of the population affected by those diseases through national awareness campaigns and policies.

The Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN MOROCCO

List of Contents and Tables
  • Executive Summary
  • the Health and Wellness Trend Impacts Carbonates and Juice
  • Bottled Water Becomes Increasingly Competitive, Promoting New Product Development
  • Coca-Cola Morocco Continues To Lead Off-trade Value Sales in 2017
  • Developments in Retail Drive Changes in Soft Drinks
  • Expected Growth of Tourism Following Government Investment
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Appendix
  • Fountain Sales in Morocco
  • Trends
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Increasing Awareness of Low-quality Tap Water Drives Growth of Bottled Water
  • Meeting Purchasing Power Is Important Factor Behind Category Growth
  • Intense Competition Encourages Product Innovation, Widening Bottled Water's Offer
  • Competitive Landscape
  • Les Eaux Minérales D'oulmès Gains Share by Expanding Its Product Portfolio
  • the Coca-Cola Co Is Expanding Within Bottled Water
  • Companies Increasingly Resort To Regionalisation To Reduce End Prices
  • Category Data
  • Table 26 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 27 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Health Awareness Negatively Impacts Carbonates
  • Other Non-cola, Non-cola and Low Calorie Carbonates Post Best Performances Following Shifting Consumer Preferences
  • Growing Competition From Other Soft Drinks
  • Competitive Landscape
  • Coca-Cola Morocco Adapts To Growing Health and Wellness Trend
  • Traditional Grocery Retailers Hold Majority Share of Carbonates
  • Private Label To Become Competitive in Carbonates Over Forecast Period
  • Category Data
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 42 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 43 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Concerns Over Sugar Consumption Is A Challenge
  • Concentrates Popularity Endures Due To Affordable Prices
  • Competitive Landscape
  • Bourchanin & Cie SA Leads Liquid Concentrates
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 55 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 56 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 64 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 65 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 69 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Local Juice Competes With Foreign Brands and Artisanal Production
  • Growing Health Awareness Favours Natural Products Over Processed
  • On-trade Value Sales of Nectars and Juice Drinks Post the Highest Growth
  • Competitive Landscape
  • Citruma SA Loses Its Leading Position After Selling Its Juice Brand Marrakech
  • the Coca-Cola Co Is Becoming An Important Player in Juice
  • the Development of Private Label To Become Increasingly Visible in Juice
  • Category Data
  • Table 70 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 71 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 72 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 73 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 74 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 75 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 76 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 77 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 78 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 79 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 80 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 81 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 82 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 83 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 84 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Prospects
  • Headlines
  • Prospects
  • Rtd Tea's High Growth Ensured by Product Innovation Following Growing Health and Wellness Trend
  • Rtd Tea Remains Unaffordable To Certain Consumer Segments
  • Competitive Landscape
  • Unilever Maghreb SA Continues To Lead Rtd Tea
  • Rtd Tea Will Become Increasingly Fragmented
  • Category Data
  • Table 85 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 86 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 87 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 88 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 89 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 90 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 91 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 92 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 93 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 94 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 95 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 96 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Contraband Products Still Represent A Challenge for Energy Drinks
  • Health and Wellness Concerns Promote Product Diversification, Becoming Trigger for Innovation
  • Competitive Landscape
  • Red Bull's Intense Marketing Campaigns Secures Its Leading Position
  • Category Data
  • Table 98 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 99 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 100 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 101 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 102 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 104 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 106 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 107 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 108 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 109 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Prospects
  • Prospects
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