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Hot Drinks in Romania

  • ID: 310723
  • Report
  • Region: Romania
  • 30 pages
  • Euromonitor International
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There is a traditional saying in Romania, “coffee is coffee and tea is tea”, with the former consumed as an energy booster in the mornings and the latter used as a remedy for colds. Romanian consumers are, however, becoming more sophisticated and are increasingly ready and open for new experiences. Tea is no longer regarded simply as a remedy for colds, but also as a preventative product and in some cases a healthier alternative for boosting energy.

The Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOT DRINKS IN ROMANIA

List of Contents and Tables
Executive Summary
Hot Drinks Heading in A New Direction
Healthy Lifestyle Trend Changing Consumer Perceptions
the Brand Is Becoming Less Significant
On-trade Sales Witness Steady Growth
Value Growth Due To More Educated Consumers
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Soft Factors Meet the Needs of More Sophisticated Consumers
On-the-go Consumption Versus Fresh Ground Coffee Pods Consumed in the Comfort of Home
Competition From Other Categories To Negatively Impact Coffee in the Long Term
Competitive Landscape
Jacobs Douwe Egberts Ro Retains Its Lead
Strauss Romania Keeps Up With Developments in the On-trade
Cafea Fortuna - A Romanian Player Competing With the Multinationals
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023
Headlines
Prospects
Change of Perception Boosts Volume Sales of Tea
Diversity and Availability Increase Awareness
Expansion of Organic Shops and Word-of-mouth Recommendations Support Sales
Competitive Landscape
Laboratoarele Fares Biovital Leads Tea
Societatea Nationala Plafar Focuses on Health Benefits
Category Data
Table 39 Retail Sales of Tea by Category: Volume 2013-2018
Table 40 Retail Sales of Tea by Category: Value 2013-2018
Table 41 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Other Hot Drinks Gains Share From Coffee
Sugar Content and Increasing Prices A Threat To Hot Drinks
Low Availability and Diversity Hold Back Other Hot Drinks
Competitive Landscape
Competition Within Other Hot Drinks
Competition Between Domestic and International Players
Competition From Tea
Category Data
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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