The performance of hot drinks in Romania in 2022 is being driven by two main factors - skyrocketing inflation, and the reopening of society since the lifting of pandemic restrictions in March. This has resulted in high value growth, driven by increased unit costs, but sluggish-to-declining volume growth.
The publisher's Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOT DRINKS IN ROMANIAEXECUTIVE SUMMARY
- Hot drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
- Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
SOURCES
- Summary 1 Research Sources
- COFFEE IN ROMANIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Rising unit prices create strong value growth, while volume remains flat with room to rise
- Local family-run business Turado capitalises on evolving coffee culture in Romania
- Jacobs Douwe Egberts maintains its lead while private label is on the rise
- Ongoing dynamics will be based on the evolving coffee culture
- Fresh coffee pods and beans will remain robust, as mature subcategory of traditional ground coffee will remain steady
- Expansion in modern retail will help to support sales
- Table 46 Retail Sales of Coffee by Category: Volume 2017-2022
- Table 47 Retail Sales of Coffee by Category: Value 2017-2022
- Table 48 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
- Table 49 Retail Sales of Coffee by Category: % Value Growth 2017-2022
- Table 50 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
- Table 51 NBO Company Shares of Coffee: % Retail Value 2018-2022
- Table 52 LBN Brand Shares of Coffee: % Retail Value 2019-2022
- Table 53 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
- Table 54 Forecast Retail Sales of Coffee by Category: Value 2022-2027
- Table 55 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
- Table 56 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
- TEA IN ROMANIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Value supported by price hikes, whilst volume falls into declines as tea is not a popular mass beverage in Romania
- Health and wellness trends at the heart of activities in tea
- Further developments in tea houses expected
- Health and wellness trends will drive growth in tea - especially as it offers an affordable option for low-income consumers
- Local players will continue to drive sales in fruit/herbal tea, with their e-commerce platforms also educating consumers
- Ongoing expansion of modern retail and e-commerce will support overall sales
- Table 26 Retail Sales of Tea by Category: Volume 2017-2022
- Table 27 Retail Sales of Tea by Category: Value 2017-2022
- Table 28 Retail Sales of Tea by Category: % Volume Growth 2017-2022
- Table 29 Retail Sales of Tea by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Tea: % Retail Value 2018-2022
- Table 31 LBN Brand Shares of Tea: % Retail Value 2019-2022
- Table 32 Forecast Retail Sales of Tea by Category: Volume 2022-2027
- Table 33 Forecast Retail Sales of Tea by Category: Value 2022-2027
- Table 34 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
- Table 35 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
- OTHER HOT DRINKS IN ROMANIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Fewer at-home consumption occasions as society reopens means reduced sales for other hot drinks
- Nesquik remains the top choice in chocolate-based flavoured powder drinks
- Other plant-based hot drinks appeals to adults due to health and wellness trends
- Relatively small size of category means good scope for future growth
- Health and wellness trends and dedicated retail areas will drive growth in other plant-based hot drinks
- Chocolate-based flavoured powder drinks will maintain its volume size, although faces competitive disadvantages
- Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
- Table 37 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
- Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
- Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
- Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
- Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
- Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
- Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
- Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
- Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027