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Hot Drinks in Romania

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    Report

  • 36 Pages
  • December 2022
  • Region: Romania
  • Euromonitor International
  • ID: 310723
The performance of hot drinks in Romania in 2022 is being driven by two main factors - skyrocketing inflation, and the reopening of society since the lifting of pandemic restrictions in March. This has resulted in high value growth, driven by increased unit costs, but sluggish-to-declining volume growth.

The publisher's Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN ROMANIA


EXECUTIVE SUMMARY
  • Hot drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
  • COFFEE IN ROMANIA
  • KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Rising unit prices create strong value growth, while volume remains flat with room to rise
  • Local family-run business Turado capitalises on evolving coffee culture in Romania
  • Jacobs Douwe Egberts maintains its lead while private label is on the rise
PROSPECTS AND OPPORTUNITIES
  • Ongoing dynamics will be based on the evolving coffee culture
  • Fresh coffee pods and beans will remain robust, as mature subcategory of traditional ground coffee will remain steady
  • Expansion in modern retail will help to support sales
CATEGORY DATA
  • Table 46 Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 47 Retail Sales of Coffee by Category: Value 2017-2022
  • Table 48 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 49 Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 50 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
  • Table 51 NBO Company Shares of Coffee: % Retail Value 2018-2022
  • Table 52 LBN Brand Shares of Coffee: % Retail Value 2019-2022
  • Table 53 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
  • Table 54 Forecast Retail Sales of Coffee by Category: Value 2022-2027
  • Table 55 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
  • TEA IN ROMANIA
  • KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value supported by price hikes, whilst volume falls into declines as tea is not a popular mass beverage in Romania
  • Health and wellness trends at the heart of activities in tea
  • Further developments in tea houses expected
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trends will drive growth in tea - especially as it offers an affordable option for low-income consumers
  • Local players will continue to drive sales in fruit/herbal tea, with their e-commerce platforms also educating consumers
  • Ongoing expansion of modern retail and e-commerce will support overall sales
CATEGORY DATA
  • Table 26 Retail Sales of Tea by Category: Volume 2017-2022
  • Table 27 Retail Sales of Tea by Category: Value 2017-2022
  • Table 28 Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 29 Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Tea: % Retail Value 2018-2022
  • Table 31 LBN Brand Shares of Tea: % Retail Value 2019-2022
  • Table 32 Forecast Retail Sales of Tea by Category: Volume 2022-2027
  • Table 33 Forecast Retail Sales of Tea by Category: Value 2022-2027
  • Table 34 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
  • Table 35 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
  • OTHER HOT DRINKS IN ROMANIA
  • KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Fewer at-home consumption occasions as society reopens means reduced sales for other hot drinks
  • Nesquik remains the top choice in chocolate-based flavoured powder drinks
  • Other plant-based hot drinks appeals to adults due to health and wellness trends
PROSPECTS AND OPPORTUNITIES
  • Relatively small size of category means good scope for future growth
  • Health and wellness trends and dedicated retail areas will drive growth in other plant-based hot drinks
  • Chocolate-based flavoured powder drinks will maintain its volume size, although faces competitive disadvantages
CATEGORY DATA
  • Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 37 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
  • Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
  • Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
  • Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
  • Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027