Hot Drinks in Denmark - Research and Markets

As life resumed a greater degree of normality after the height of the COVID-19 pandemic in 2020 and 2021, the market adjusted to pre-pandemic consumption patterns in 2022. As a result, off-trade volume growth of hot drinks was lower than during the pandemic, while on-trade sales experienced a strong increase as consumers returned to consuming hot drinks in consumer foodservice outlets and at their workplaces.

The Hot Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Hot Drinks market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

HOT DRINKS IN DENMARK

EXECUTIVE SUMMARY

Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

COFFEE IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Growth in foodservice as lifestyles return to normal while retail sales slow compared to the pandemic years
Slight slowdown in retail e-commerce as consumers return to shopping in store
Demand grows for organic coffee in 2022

PROSPECTS AND OPPORTUNITIES

Preference for high quality brands puts pressure on private label in coffee over the forecast period
Positive growth for retail e-commerce though some slowdown expected as consumers return to pre-pandemic shopping habits
Growing demand for Fairtrade, organic, ethical and vegan coffee over the forecast period

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2017-2022
Table 27 Retail Sales of Coffee by Category: Value 2017-2022
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 29 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
Table 31 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 32 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027

TEA IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for retail sales of tea slows in 2022 as foodservice reopens and Danes return to their workplaces
Strong performance of fruit/herbal tea and green tea while demand rises for organic tea
Bolstered by its strong Pickwick brand, Merrild Kaffe A/S retains the lead in tea in 2022

PROSPECTS AND OPPORTUNITIES

Growing café culture boosts demand for tea over the forecast period
Health and wellness trend boosts demand for tea with potential health benefits as well as organic tea
Modern grocery retailers remains the largest channel for tea although retail e-commerce registers the highest growth

CATEGORY DATA

Table 37 Retail Sales of Tea by Category: Volume 2017-2022
Table 38 Retail Sales of Tea by Category: Value 2017-2022
Table 39 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 40 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 41 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 42 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 43 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027

OTHER HOT DRINKS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Contraction in other hot drinks as consumer demand drops due to resumption of normal lifestyles
Supermarkets and hypermarkets remain the leading channels for other hot drinks though retail e-commerce erodes some share
Greater focus on health and wellness in other hot drinks though organic not as successful in chocolate-based flavoured powdered drinks

PROSPECTS AND OPPORTUNITIES

Chocolate-based flavoured powder drinks perceived as unhealthy
Other hot drinks witnesses growing competition from the more dynamic coffee and tea categories over the forecast period
Seasonality impairs consumption of other hot drinks

CATEGORY DATA

Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027