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Hot Drinks in Denmark

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    Report

  • 35 Pages
  • December 2022
  • Region: Denmark
  • Euromonitor International
  • ID: 310727
As life resumed a greater degree of normality after the height of the COVID-19 pandemic in 2020 and 2021, the market adjusted to pre-pandemic consumption patterns in 2022. As a result, off-trade volume growth of hot drinks was lower than during the pandemic, while on-trade sales experienced a strong increase as consumers returned to consuming hot drinks in consumer foodservice outlets and at their workplaces.

The Hot Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN DENMARK
EXECUTIVE SUMMARY
  • Hot drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growth in foodservice as lifestyles return to normal while retail sales slow compared to the pandemic years
  • Slight slowdown in retail e-commerce as consumers return to shopping in store
  • Demand grows for organic coffee in 2022
PROSPECTS AND OPPORTUNITIES
  • Preference for high quality brands puts pressure on private label in coffee over the forecast period
  • Positive growth for retail e-commerce though some slowdown expected as consumers return to pre-pandemic shopping habits
  • Growing demand for Fairtrade, organic, ethical and vegan coffee over the forecast period
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 27 Retail Sales of Coffee by Category: Value 2017-2022
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2018-2022
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2019-2022
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2022-2027
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
TEA IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for retail sales of tea slows in 2022 as foodservice reopens and Danes return to their workplaces
  • Strong performance of fruit/herbal tea and green tea while demand rises for organic tea
  • Bolstered by its strong Pickwick brand, Merrild Kaffe A/S retains the lead in tea in 2022
PROSPECTS AND OPPORTUNITIES
  • Growing café culture boosts demand for tea over the forecast period
  • Health and wellness trend boosts demand for tea with potential health benefits as well as organic tea
  • Modern grocery retailers remains the largest channel for tea although retail e-commerce registers the highest growth
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2017-2022
  • Table 38 Retail Sales of Tea by Category: Value 2017-2022
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Table 41 NBO Company Shares of Tea: % Retail Value 2018-2022
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2019-2022
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2022-2027
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2022-2027
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Contraction in other hot drinks as consumer demand drops due to resumption of normal lifestyles
  • Supermarkets and hypermarkets remain the leading channels for other hot drinks though retail e-commerce erodes some share
  • Greater focus on health and wellness in other hot drinks though organic not as successful in chocolate-based flavoured powdered drinks
PROSPECTS AND OPPORTUNITIES
  • Chocolate-based flavoured powder drinks perceived as unhealthy
  • Other hot drinks witnesses growing competition from the more dynamic coffee and tea categories over the forecast period
  • Seasonality impairs consumption of other hot drinks
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027