+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Hot Drinks in the Philippines

  • PDF Icon

    Report

  • 42 Pages
  • January 2026
  • Region: Philippines
  • Euromonitor International
  • ID: 310729
Hot drinks in the Philippines experienced robust growth in 2025, primarily driven by instant coffee and malt-based options, while fresh ground coffee pods showed dynamic expansion appealing to premiumisation trends. Health trends significantly boosted other plant-based hot drinks and tea. Despite initial price revisions by the DTI, brands strategically employed promotions and loyalty incentives to maintain affordability.

This Hot Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
  • Strategic pricing and value initiatives
  • Nespresso and Mayora help drive developments in fresh ground coffee
  • Digital innovation is shaping hot drinks marketing in the Philippines
WHAT’S NEXT?
  • Investment fuels optimistic outlook for hot drinks in the local market
  • Supply chain challenges and strategic pricing
  • Health trends to be persistent driver of development within hot drinks
COMPETITIVE LANDSCAPE
  • Nestlé Philippines retains lead of consolidated competitive landscape
CHANNELS
  • Dominance of small local grocers driven by proximity and affordability
  • Convenience and online exclusives drive growth via e-commerce
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
COFFEE IN THE PHILIPPINESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and dynamic growth amidst price adjustments
INDUSTRY PERFORMANCE
  • Premiumisation and strategic pricing drive coffee sales
  • Fresh ground coffee’s dynamic growth led by premiumisation
WHAT’S NEXT?
  • Strong growth forecast amidst price pressures
  • Digital collaboration set to play increasingly significant role in shaping coffee marketing strategies
  • Local sourcing and farmer support to shape sustainable coffee’s future
COMPETITIVE LANDSCAPE
  • Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
  • Regional authenticity fuels Merlo's growth in fresh coffee
CHANNELS
  • Small local grocers remains dominant distribution channel for coffee
  • On-the-go convenience fuels dynamic growth for forecourt retailers
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSTEA IN THE PHILIPPINESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tea thrives on wellness, digitalisation, and strategic promotions
INDUSTRY PERFORMANCE
  • Associated health benefits continue to drive demand for tea
  • Growth amidst inflation driven by promotions
WHAT’S NEXT?
  • Wellness, premiumisation, and matcha to drive future growth
  • Blending digital and experiential: The omnichannel approach to local tea marketing
  • Tea to face mounting competition from foodservice operators offering freshly prepared options
COMPETITIVE LANDSCAPE
  • Lipton Teas & Infusions retains convincing leadership of tea
  • A focus on the increasingly popular green tea drives dynamic growth for Kawsek
CHANNELS
  • Supermarkets continues to dominate tea distribution in the Philippines
  • Exclusive online promotions drive e-commerce growth
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSOTHER HOT DRINKS IN THE PHILIPPINESKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks: 2025 growth, drivers, and dynamics
INDUSTRY PERFORMANCE
  • Resilient demand for other hot drinks driven by malt-based options
  • Health trends drive strong growth for other plant-based hot drinks
WHAT’S NEXT?
  • Strategic partnerships and product development to fuel future growth
  • Campaigns will remain critical, particularly for brands targeting families and health-conscious consumers
  • Health trends set to remain a driver within other hot drinks
COMPETITIVE LANDSCAPE
  • Nestlé retains dominance of consolidated competitive landscape
  • Mayora Indah is a dynamic force in other hot drinks
CHANNELS
  • Supermarkets continues to dominate distribution of other hot drinks
  • Convenience drives online sales, albeit from low base
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS