RTD Coffee in Morocco

In 2025, RTD coffee in Morocco gained popularity as a convenient, on-the-go refreshment. Off-trade volume growth was supported by its availability in modern trade, as well as the introduction of premium imported Starbucks products. High temperatures also contributed to the demand for chilled alternatives to traditional hot coffee. Growth centred around leading brands like Starbucks, which maintained consumer interest through new flavours, limited editions, and small-format products.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.