RTD Tea in Bulgaria

RTD tea retail volume sales in Bulgaria increased in 2025, supported by warm weather and health trends. Growth is led by still RTD tea, especially reduced-sugar variants, as consumers seek low-sugar alternatives to carbonates and flavoured bottled water. Over the forecast period, volumes are set to keep rising, driven by no-added-sugar, organic and functional propositions, although competition from energy drinks and flavoured bottled water will limit gains.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.