Spirits in South Africa

Spirits displayed modest volume growth in 2024, despite the economic challenges faced by South Africans. Volume sales were largely driven by white spirits (gin and vodka), which collectively accounted for almost half of the category. Gin and vodka are available at a variety of price points and offer flavour profiles to meet a wide array of consumer needs. In recent years, white spirits, specifically gin, has become more popular in volume terms than brandy and whiskies.

The Spirits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.