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Dietary Supplements in Sweden

  • ID: 310840
  • Report
  • October 2019
  • Region: Europe, Sweden
  • 20 Pages
  • Euromonitor International
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While general health continues to be the most popular positioning within dietary supplements, there is increasing demand for niche areas. Ongoing demand for minerals related to the increasing health trend with mineral supplements that are positioned around a specific treatment are becoming increasingly common with magnesium for example used to reduced muscle tiredness or exhaustion in addition to being used by those practicing sports to enhance their performance.

The author's Dietary Supplements in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Dietary Supplements in Sweden

List of Contents and Tables
Headlines
Prospects
Increasing Demand for Niche Positioning Supports Demand for Certain Dietary Supplements
Probiotics Continues To Record Impressive Performance As Trend for Supporting Immune System Continues
Fashionable Superfoods Increasingly Used As Ingredients for Powder Dietary Supplements
Competitive Landscape
Orkla Care Strengthens Overall Leadership But Vitaepro Remains Leading Brand
Strong Growth for Brands of Probiotic Supplements in Line With Category's Positive Performance
Mixed Performances Within Combination Dietary Supplements
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Stable Performance by Consumer Health Supported by Health and Wellness Trends
Vegans Offer Growing Niche As Important Consumer Group
Highly Fragmented Competitive Landscape of Consumer Health Allows Smaller Brands To Gain Swedes' Attention
Internet Retailing Continues To Gain Ground Supported by Online Pharmacies
Sports Nutrition Will Continue To Move Into Mainstream Acceptance Over Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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