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Air Care in Belgium

  • ID: 312957
  • Report
  • February 2020
  • Region: Belgium
  • 4 pages
  • Euromonitor International
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Air care continued to struggle in 2019, failing to achieve retail current value growth for another year because Belgian consumers are looking for more natural scents. Air care products are often seen as chemical, and thus harmful to the environment and humans. Therefore, air care products such as spray/aerosol air fresheners are being used less often. On the other hand, air fresheners in liquid or gel format are not considered to be as effective at eliminating odours.

The author's Air Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Consumers Seek Natural Scents And A Decorative Appearance
  • Non-Grocery Channels Are Becoming Increasingly Important
  • Consumers Prefer Less Sophisticated Products
  • Competitive Landscape
  • Concentrated Competitive Landscape, Led By Sc Johnson
  • Investment And Innovation Will Be Required
  • More Natural Products Needed To Attract Consumers
  • Category Data
  • Table 1 Sales Of Air Care By Category: Value 2014-2019
  • Table 2 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 3 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 4 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 6 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Executive Summary
  • Continued Volume Decline, Whilst Value Sales Struggle To Achieve Growth
  • Performance And The Environment Are The Most Important Factors
  • Multinationals Lead, But Face Challenges
  • New Product Developments Mainly Consist Of Eco-Friendly Products
  • Expectations For Growth Are Limited For Home Care
  • Market Data
  • Table 8 Sales Of Home Care By Category: Value 2014-2019
  • Table 9 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 10 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 11 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 12 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 13 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 14 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 15 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 16 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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