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Consumer Foodservice in Morocco

  • ID: 312979
  • Report
  • Region: Africa, Morocco
  • 66 Pages
  • Euromonitor International
1 of 3

FEATURED COMPANIES

  • Akwa Group
  • Aladdin Groupe
  • Groupe Rahal
  • MORE
Consumer foodservice in Morocco continued to record moderate growth in 2018 in both current value and outlet terms. While there were investors that decided to reduce their number of outlets in Morocco, others entered the market for the first time. Most consumer foodservice channels had not reached saturation by the end of the review period.

The Consumer Foodservice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Akwa Group
  • Aladdin Groupe
  • Groupe Rahal
  • MORE
Consumer Foodservice in Morocco

List of Contents and Tables
Executive Summary
Moderate Growth for Consumer Foodservice in Morocco
Moroccan Government's Investment Plans in Major Cities Contribute To Growth
Chained and Independent Restaurants Invest in Advertising To Compete Effectively
Independent Outlets Grow Due To Understanding of Local Demands
Consumer Foodservice To Grow Due To Investment Projects and Partnerships
Market Data
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand for Cafés/bars Grows Slowly in Morocco
Bars/pubs' Sales Decrease During Holy Month of Ramadan
Competitive Landscape
Independent Cafés Enjoy Huge Popularity in Morocco
Independent Cafés Use Differentiation Strategies To Compete
Starbucks Launches "starbucks on the Go" in Partnership With Total Petrol Stations
Category Data
Table 15 Cafés/Bars by Category: Units/Outlets 2013-2018
Table 16 Sales in Cafés/Bars by Category: Number of Transactions 2013-2018
Table 17 Sales in Cafés/Bars by Category: Foodservice Value 2013-2018
Table 18 Cafés/Bars by Category: % Units/Outlets Growth 2013-2018
Table 19 Sales in Cafés/Bars by Category: % Transaction Growth 2013-2018
Table 20 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2013-2018
Table 21 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2014-2018
Table 22 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2015-2018
Table 23 Forecast Cafés/Bars by Category: Units/Outlets 2018-2023
Table 24 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 25 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 26 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 27 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 28 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Headlines
Prospects
Full-service Restaurants in Morocco Record Moderate Growth
Promising Future for Channel With Further Opportunities for Expansion
Franchisees Lament Lack of Professionalism of Franchisors Towards Their Brands
Competitive Landscape
Positive Word of Mouth Leads To Value Growth of Certain Full-service Restaurants
Independent Asian Full-service Restaurants Constantly Improve Menus To Satisfy Local Rising Demand
Limited-service Restaurants Offers Competition To Full-service Restaurants
Category Data
Table 29 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 30 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 31 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 32 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 33 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 34 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 35 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 36 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 37 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 38 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 39 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 40 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 42 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Headlines
Prospects
Limited-service Restaurants in Morocco Experience Modest Growth
Chained Outlets Invest in Major Cities Whilst Giving Limited Attention To Other Areas
Foodservice Delivery Platforms Contribute To Sales Performance of Limited-service Restaurants in Morocco
Competitive Landscape
Mcdonald's Continues To Dominate Limited-service Restaurants in Morocco
Chained Limited-service Restaurants Invest in Marketing To Increase Consumer Base
Marketing Campaigns Rise During Ramadan Amidst Fierce Competition
Category Data
Table 43 Limited-Service Restaurants by Category: Units/Outlets 2013-2018
Table 44 Sales in Limited-Service Restaurants by Category: Number of Transactions 2013-2018
Table 45 Sales in Limited-Service Restaurants by Category: Foodservice Value 2013-2018
Table 46 Limited-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 47 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 48 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 49 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2014-2018
Table 50 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2018
Table 51 Forecast Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 53 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 54 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 56 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Headlines
Prospects
Potential for Self-service Cafeterias in Morocco Is Promising
Marjane's Cafeteria Is Gaining A Positive Customer Perception
Ikea Self-service Cafeterias To Grow Slowly, But Surely
Headlines
Prospects
Future for Street Stalls/kiosks in Morocco Is Uncertain
Street Stalls/kiosks Condemned for Selling Dog Meat in Mohammedia
Food Poisoning Incidents Force Consumers To Reconsider Their Options
Competitive Landscape
Customer Perception of Street Stalls/kiosks Drives Sales Performance
Indirect Competition Arises From Limited-service Restaurants
Healthy Eating Habits Influence Sales of Street Stalls/kiosks
Category Data
Table 57 Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Table 63 Forecast Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 64 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 65 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 66 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 67 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 68 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Headlines
Prospects
Standalone Continues To Be Favoured Location of Foodservice Players in Morocco
Shopping Centres Offer Best Alternative for Consumer Foodservice Investors When Choosing A Location
Growth for Leisure Locations Is Prominent Due To Development Plans of Government
Category Data
Table 69 Consumer Foodservice by Location: Units/Outlets 2013-2018
Table 70 Sales in Consumer Foodservice by Location: Number of Transactions 2013-2018
Table 71 Sales in Consumer Foodservice by Location: Foodservice Value 2013-2018
Table 72 Consumer Foodservice by Location: % Units/Outlets Growth 2013-2018
Table 73 Sales in Consumer Foodservice by Location: % Transaction Growth 2013-2018
Table 74 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2013-2018
Table 75 Consumer Foodservice through Standalone: Units/Outlets 2013-2018
Table 76 Sales in Consumer Foodservice through Standalone: Number of Transactions 2013-2018
Table 77 Sales in Consumer Foodservice through Standalone: Foodservice Value 2013-2018
Table 78 Consumer Foodservice through Standalone: % Units/Outlets Growth 2013-2018
Table 79 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2013-2018
Table 80 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2013-2018
Table 81 Consumer Foodservice through Leisure: Units/Outlets 2013-2018
Table 82 Sales in Consumer Foodservice through Leisure: Number of Transactions 2013-2018
Table 83 Sales in Consumer Foodservice through Leisure: Foodservice Value 2013-2018
Table 84 Consumer Foodservice through Leisure: % Units/Outlets Growth 2013-2018
Table 85 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2013-2018
Table 86 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2013-2018
Table 87 Consumer Foodservice through Retail: Units/Outlets 2013-2018
Table 88 Sales in Consumer Foodservice through Retail: Number of Transactions 2013-2018
Table 89 Sales in Consumer Foodservice through Retail: Foodservice Value 2013-2018
Table 90 Consumer Foodservice through Retail: % Units/Outlets Growth 2013-2018
Table 91 Sales in Consumer Foodservice through Retail: % Transaction Growth 2013-2018
Table 92 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2013-2018
Table 93 Consumer Foodservice through Lodging: Units/Outlets 2013-2018
Table 94 Sales in Consumer Foodservice through Lodging: Number of Transactions 2013-2018
Table 95 Sales in Consumer Foodservice through Lodging: Foodservice Value 2013-2018
Table 96 Consumer Foodservice through Lodging: % Units/Outlets Growth 2013-2018
Table 97 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2013-2018
Table 98 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2013-2018
Table 99 Consumer Foodservice through Travel: Units/Outlets 2013-2018
Table 100 Sales in Consumer Foodservice through Travel: Number of Transactions 2013-2018
Table 101 Sales in Consumer Foodservice through Travel: Foodservice Value 2013-2018
Table 102 Consumer Foodservice through Travel: % Units/Outlets Growth 2013-2018
Table 103 Sales in Consumer Foodservice through Travel: % Transaction Growth 2013-2018
Table 104 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2013-2018
Table 105 Forecast Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 106 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 107 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 108 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 109 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 110 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 111 Forecast Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 112 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 114 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 115 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 117 Forecast Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 118 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 120 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 121 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 123 Forecast Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 124 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 125 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 126 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 127 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 129 Forecast Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 130 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 132 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 133 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 135 Forecast Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 136 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 137 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 138 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 139 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Note: Product cover images may vary from those shown
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- Akwa Group
- Aladdin Groupe
- Groupe Rahal
- Southern Fried Chicken Ltd
Note: Product cover images may vary from those shown
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