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Consumer Foodservice in Morocco

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    Report

  • 84 Pages
  • February 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 312979
Consumer foodservice in Morocco witnessed steady growth in 2023, despite the pressing issue of high inflation. In the face of rising prices, locals have changed how they eat, with simpler meals and eating out less frequently becoming more commonplace. Foodservice has not been impacted drastically by this trend, thanks to the buoyant performance of tourism, which is a major growth driver in consumer foodservice and a key source of revenue for the Moroccan economy.

The Consumer Foodservice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
  • Consumer foodservice in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
  • Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
  • Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
  • Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
  • Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
  • Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
  • Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
  • Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
  • Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
  • Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
  • Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
  • Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
  • Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CAFÉS/BARS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Global coffee chains spearhead developments
  • Popularity of coffee supports speciality cafés
  • Digital ordering is emerging
PROSPECTS AND OPPORTUNITIES
  • International players will continue to be attracted by the stability and coffee culture in Morocco
  • Tourism growth drives higher coffee consumption
  • Independents face a tougher competitive landscape
CATEGORY DATA
  • Table 14 Cafés/Bars by Category: Units/Outlets 2018-2023
  • Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
  • Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
  • Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
  • Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
  • Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
  • Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
  • Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
  • Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
  • Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
  • Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
  • Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
  • Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
  • Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Full-service restaurants are slower to recover as domestic demand wanes
  • Limited development of chains in full-service restaurants
  • Spotlight on food safety standards
PROSPECTS AND OPPORTUNITIES
  • Tourism recovery to support full-service restaurants
  • Consumers seek out special experiences
  • Online ordering and delivery offers a chance to compete against limited-service restaurants
CATEGORY DATA
  • Table 28 Full-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
  • Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
  • Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN MOROCCO
2023 DEVELOPMENTS
  • Self-service cafeterias remain emergent and not yet relevant in Morocco
  • Lack of delivery services also proves an obstacle
  • Competition remains from chained limited-service restaurants
PROSPECTS AND OPPORTUNITIES
  • Growth from low base
  • Growth strategy of modern grocery retailers to propel development of self-service restaurants
  • Self-service concept more appealing to new players than regular restaurant concepts
STREET STALLS/KIOSKS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Street stalls/kiosks witness moderate growth
  • New start-ups tap into coffee culture
  • Full mobile restaurants are popping up
PROSPECTS AND OPPORTUNITIES
  • Franchise operations could help to broaden appeal
  • Lower taxes to attract new start-ups
  • Infrastructure to support outlet expansion
CONSUMER FOODSERVICE BY LOCATION IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chained foodservice brands are gaining ground on standalones
  • Tourism supports foodservice developments in lodging locations
  • Affordable foodservice options required to meet needs of locals
PROSPECTS AND OPPORTUNITIES
  • Tourism expansion to support development of travel and lodging locations
  • Lacklustre real estate market may support new developments
CATEGORY DATA
  • Table 42 Consumer Foodservice by Location: Units/Outlets 2018-2023
  • Table 43 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
  • Table 44 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
  • Table 45 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
  • Table 46 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
  • Table 47 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
  • Table 48 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
  • Table 49 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
  • Table 50 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
  • Table 51 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
  • Table 52 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
  • Table 53 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
  • Table 54 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
  • Table 55 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
  • Table 56 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
  • Table 57 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
  • Table 58 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
  • Table 59 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
  • Table 60 Consumer Foodservice through Retail: Units/Outlets 2018-2023
  • Table 61 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
  • Table 62 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
  • Table 63 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
  • Table 64 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
  • Table 65 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
  • Table 66 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
  • Table 67 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
  • Table 68 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
  • Table 69 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
  • Table 70 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
  • Table 71 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
  • Table 72 Consumer Foodservice through Travel: Units/Outlets 2018-2023
  • Table 73 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
  • Table 74 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
  • Table 75 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
  • Table 76 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
  • Table 77 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
  • Table 78 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
  • Table 79 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
  • Table 80 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
  • Table 81 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
  • Table 82 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
  • Table 83 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
  • Table 84 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
  • Table 85 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
  • Table 86 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
  • Table 87 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
  • Table 88 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
  • Table 89 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
  • Table 90 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
  • Table 91 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
  • Table 92 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
  • Table 93 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
  • Table 94 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
  • Table 95 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
  • Table 96 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
  • Table 97 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
  • Table 98 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
  • Table 99 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
  • Table 100 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
  • Table 101 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
  • Table 102 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
  • Table 103 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
  • Table 104 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
  • Table 105 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
  • Table 106 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
  • Table 107 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
  • Table 108 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
  • Table 109 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
  • Table 110 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
  • Table 111 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
  • Table 112 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
  • Table 113 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
LIMITED-SERVICE RESTAURANTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Focus on convenience supports sales growth
  • International brands expand in Morocco
  • Brands provide local support through corporate social responsibility
PROSPECTS AND OPPORTUNITIES
  • Digital technology to enhance the customer experience
  • Drive-through outlets to gain appeal
  • Consumers want to sample new cuisines
CATEGORY DATA
  • Table 114 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 115 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 116 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 117 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 118 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 119 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 120 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
  • Table 121 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
  • Table 122 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 123 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 124 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 125 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 126 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 127 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028