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MAMEE-Double Decker (M) Sdn Bhd - Strategic SWOT Analysis Review

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    SWOT Analysis

  • 17 Pages
  • September 2023
  • Region: Global
  • GlobalData
  • ID: 3135312
1h Free Analyst Time

Quick Summary:

Navigate the demanding landscape of the fast-moving consumer goods (FMCG) industry with a focused lens on MAMEE-Double Decker (M) Sdn Bhd. This in-depth analysis empowers you to make informed business decisions by providing a thorough understanding of the company's history, operational structure, corporate strategy, and competitive landscape.

By delving into the strategic and competitive aspects of MAMEE-Double Decker, this comprehensive report serves not only as a critical tool for business and academic research but also as an insightful guide to uncover potential customers and suppliers. The robust SWOT analysis it provides paints a holistic and objective view of the company’s core strengths, weaknesses, opportunities, and threats. By understanding the business strategy and structures of your competitors, you can effectively respond and strategize your company's next steps.

Moreover, for those considering alliances or acquisitions, this report’s detailed insight into MAMEE's strategic and operational performance proves invaluable. Act with confidence and certainty in the dynamic FMCG environment with this comprehensive analysis at your disposal.

1h Free Analyst Time

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MAMEE-Double Decker (M) Sdn Bhd - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - The publisher's summarization of the company’s business strategy.
  • SWOT analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.


MAMEE-Double Decker (M) Sdn Bhd (MAMEE) is a manufacturer and marketer of food and dairy products. The company's product portfolio includes snacks, noodles, dairy products, beverages and biscuits. The company offers chips in various flavors including, nancho, hot, drama, otai, menyengat, and nanja. Mamee-Double offers its products through various brands including Mamee Monster, Corntoz, Mister Potato, Mamee Chef and Double Decker. The company exports its products globally across Asia, Africa, Europe, Oceania and the Middle East. It operates production facilities in Malaysia, Myanmar, and Indonesia. MAMEE is headquartered in Melaka, Malaysia.

Reasons to Buy

  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with the publisher's detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Section 1 - About the Company
  • MAMEE-Double Decker (M) Sdn Bhd - Key Facts
  • MAMEE-Double Decker (M) Sdn Bhd - Key Employees
  • MAMEE-Double Decker (M) Sdn Bhd - Major Products and Services
  • MAMEE-Double Decker (M) Sdn Bhd - History
  • MAMEE-Double Decker (M) Sdn Bhd - Locations And Subsidiaries
  • Head Office
  • Other Locations & Subsidiaries
Section 2 - Company Analysis
  • Company Overview
  • MAMEE-Double Decker (M) Sdn Bhd - Business Description
  • MAMEE-Double Decker (M) Sdn Bhd - SWOT Analysis
  • SWOT Analysis - Overview
  • MAMEE-Double Decker (M) Sdn Bhd - Strengths
  • MAMEE-Double Decker (M) Sdn Bhd - Weaknesses
  • MAMEE-Double Decker (M) Sdn Bhd - Opportunities
  • MAMEE-Double Decker (M) Sdn Bhd - Threats
  • MAMEE-Double Decker (M) Sdn Bhd - Key Competitors
Section 3 - Appendix
  • Methodology
  • About the Publisher
  • Contact the Publisher
  • Disclaimer
List of Tables
  • MAMEE-Double Decker (M) Sdn Bhd, Key Facts
  • MAMEE-Double Decker (M) Sdn Bhd, Key Employees
  • MAMEE-Double Decker (M) Sdn Bhd, Major Products and Services
  • MAMEE-Double Decker (M) Sdn Bhd, History
  • MAMEE-Double Decker (M) Sdn Bhd, Other Locations
  • MAMEE-Double Decker (M) Sdn Bhd, Subsidiaries
  • MAMEE-Double Decker (M) Sdn Bhd, Key Competitors

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Three-A Resources Bhd
  • Nissin Foods Holdings Co Ltd
  • Nestle (Malaysia) Bhd
  • Munchy Food Industries Sdn. Bhd.
  • Rex Industry Berhad