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Wearable Electronics in Thailand

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    Report

  • 18 Pages
  • August 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 3142725
In 2025, retail volume sales of wearable electronics in Thailand grew by 9% to 1.7 million units. This growth was driven by heightened health awareness, increased disposable incomes, and the widespread adoption of digital technologies. The availability of more affordable and feature-rich devices also contributed to this upward trend.

The Wearable Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wearable Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smart wearables continues to drive growth due to features and functionality
  • Apple draws level with Xiaomi due to brand loyalty and its premium image
  • Omnichannel strategy allows companies to attract consumers however they want to shop
PROSPECTS AND OPPORTUNITIES
  • As consumers look for better health insights and smart features, smart wearables is set to drive growth
  • Technological advancements to offer greater health insights and longer battery life
  • Greater personalisation for smartwatches, and growth opportunities for smart glasses
CATEGORY DATA
  • Table 1 Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 2 Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
  • Table 7 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
  • Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN THAILAND
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources