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Apparel and Footwear in Israel

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    Report

  • 68 Pages
  • February 2026
  • Region: Israel
  • Euromonitor International
  • ID: 3218116
Apparel and footwear in Israel remained resilient in 2025, with retail value sales rising by 4% and volume increasing by 2%, supported by a shift towards local shopping amid travel disruptions and the security situation. Growth also reflected relatively stable income conditions, with an average gross income of ILS230,359, although consumer sentiment remained cautious, with a consumer confidence index of -1.4.

This Apparel and Footwear in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Israel's apparel and footwear market grows as consumers shop locally and online
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Local shopping boosts sales amid global uncertainties
  • Apparel remains largest component of overall sales
  • Adidas capitalises on local logistics advantage
  • CHART 3 Domestic Travel Spurs Apparel and Footwear Sales as Fewer Israelis Shop Abroad
WHAT’S NEXT?
  • Zara to lead premiumisation trend with luxury collaborations
  • Local brands and retailers will adapt to changing consumer needs
  • Sustainability and technology to drive innovation in retail
COMPETITIVE LANDSCAPE
  • Adidas maintains lead in Israel's apparel and footwear market
  • Local brands and retailers adapt to changing consumer needs
CHANNELS
  • Offline retail leads with strong physical store presence
  • E-commerce grows rapidly with omnichannel retail strategies
  • Omnichannel retailing drives customer engagement and loyalty
PRODUCTS
  • Tariffs and supply chain disruption favour locally agile players
  • Market polarisation drives demand for diverse product offerings
ECONOMIC CONTEXT
  • CHART 4 Real GDP Growth and Inflation 2020-2030
  • CHART 5 PEST Analysis in Israel 2025
CONSUMER CONTEXT
  • CHART 6 Key Insights on Consumers in Israel 2025
  • CHART 7 Consumer Landscape in Israel 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation and sustainability reshape womenswear demand
  • CHART 8 Key Trends 2025
  • CHART 9 Analyst Insight
INDUSTRY PERFORMANCE
  • Rising costs and geopolitical instability impact sales
  • Women's outerwear dominates sales, swimwear shows dynamic growth
  • Tariffs and supply chain issues moderate value sales growth
WHAT’S NEXT?
  • Affordability and versatility shape future womenswear demand
  • Outerwear to remain core, while swimwear will capture discretionary spend
  • Sustainability and technology to increasingly influence brand positioning
COMPETITIVE LANDSCAPE
  • Leading players retain advantage through local relevance
  • CHART 10 Fox Wizel Benefits From Brand Familiarity and Attractive Pricing
  • Limited structural change expected
CHANNELS
  • Physical retail remains central to womenswear purchasing
  • E-commerce plays a complementary role
  • Stable retail landscape ahead
COUNTRY REPORTSMENSWEAR IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation deepens as local shopping replaces overseas spend
  • CHART 11 Key Trends 2025
  • CHART 12 Analyst Insight
INDUSTRY PERFORMANCE
  • Local retailers capitalise on travel disruptions and economic pressures
  • Premium and budget-friendly options drive sales
  • Tariffs and supply chain disruptions impact retail value
WHAT’S NEXT?
  • Local retailers set to thrive as consumers prioritise affordability and comfort
  • Comfort and affordability to drive demand for performance-oriented menswear
  • Tariffs and supply chain disruptions likely to impact retail value and volume growth
COMPETITIVE LANDSCAPE
  • Castro and Adidas lead with strong brand presence
  • CHART 13 Leader Castro Benefits From Ongoing Innovation
  • Local retailers thrive amid economic pressures
CHANNELS
  • Offline retail retains dominance through strong brand presence
  • E-commerce grows modestly, driven by convenience and discounts
  • No new retail brands or concepts anticipated to emerge in 2026
COUNTRY REPORTSCHILDRENSWEAR IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Domestic shopping and cost pressures shape childrenswear demand
  • CHART 14 Key Trends 2025
  • CHART 15 Analyst Insight
INDUSTRY PERFORMANCE
  • Local retailers benefit from decline in outbound tourism
  • Baby and toddler wear drives sales with essential purchases
  • Economic pressure drives polarised spending on childrenswear
  • CHART 16 Logistics Challenges Limit Product Variety
WHAT’S NEXT?
  • Parents to prioritise affordability and durability in childrenswear purchases
  • Baby and toddler wear to remain largest subcategory in childrenswear
  • Main trends that will shape childrenswear future and business impact
COMPETITIVE LANDSCAPE
  • Leading brands consolidate position with stable market share
  • No significant mergers or new product launches expected
CHANNELS
  • Offline retail dominates childrenswear sales with strong brand presence
  • Online retail shows steady growth among tech-savvy parents
COUNTRY REPORTSSPORTSWEAR IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Community-driven performancewear sustains growth despite disruption
  • CHART 17 Key Trends 2025
  • CHART 18 Analyst Insight
INDUSTRY PERFORMANCE
  • CHART 19 Global Sportswear Brands Struggle With Tariffs and Logistics Disruptions
  • CHART 20 Growth of both affordable and niche sportswear highlights market polarisation
WHAT’S NEXT?
  • Consumers to drive growth through performance, identity and versatility
  • Sports and non-sports apparel to remain the core growth engine
  • Tariffs and digitalisation will shape future market dynamics
COMPETITIVE LANDSCAPE
  • Global brands lead while smaller players expand selectively
  • Stable structure creates space for targeted growth
CHANNELS
  • Offline retail remains central as omnichannel behaviour deepens
  • Adidas Israel strengthens engagement through experiential retail
  • E-commerce expands reach without replacing stores
PRODUCTS
  • Local operations and community relevance shape product strategy
  • Value segmentation intensifies alongside local preference
COUNTRY REPORTSJEANS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation and local sourcing reshape jeans demand
  • CHART 21 Key Trends 2025
  • CHART 22 Analyst Insight
INDUSTRY PERFORMANCE
  • Local retailers benefit from reduced international travel
  • Standard jeans dominate sales amid market polarisation
  • Tariffs and supply chain disruptions limit assortment renewal
  • CHART 23 Affordable Alternatives Fuel the Shift in Consumer Preference
  • CHART 24 Shoppers Turned to Local Alternatives Despite Prices Going Upward
WHAT’S NEXT?
  • Affordability and perceived value to shape future demand
  • Standard jeans to retain broad appeal amid polarised spending
  • Sustainability and local sourcing to influence brand choice
COMPETITIVE LANDSCAPE
  • Leading players maintain positions in stable market
  • Limited structural change expected
CHANNELS
  • Physical retail remains central to jeans purchasing
  • E-commerce supports, but does not replace, store-based sales
  • Retail landscape remains stable
COUNTRY REPORTSHOSIERY IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value-led demand strengthens as travel disruption weighs on sheer hosiery
  • CHART 25 Key Trends 2025
  • CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
  • Local production and value offerings drive sales
  • Non-sheer hosiery dominates sales due to everyday demand
  • Tariffs and supply chain challenges reshape competitive landscape
  • CHART 27 Delta Balances Value and Performance in Hosiery Offering
WHAT’S NEXT?
  • Local brands and non-sheer hosiery drive sales growth
  • Non-sheer hosiery maintains dominance, sheer hosiery grows steadily
  • Value for money and local brands shape future trends
COMPETITIVE LANDSCAPE
  • Delta Galil maintains lead through value and availability
  • Local production and value offerings drive market stability
CHANNELS
  • Offline retail dominance continues with specialist stores
  • Retail e-commerce remains resilient despite offline dominance
  • No new retail brands or concepts emerged in 2026
COUNTRY REPORTSAPPAREL ACCESSORIES IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Supply disruption and cautious travel shape demand for accessories
  • CHART 28 Key Trends 2025
  • CHART 29 Analyst Insight
INDUSTRY PERFORMANCE
  • Consumers prioritise quality and self-expression despite economic uncertainty
  • Tariffs and supply chain issues drive sales adjustments
  • Tourism uncertainty limits impulse spending on accessories
  • CHART 30 Market Polarisation Impacts Shares
WHAT’S NEXT?
  • Practical and versatile products gain traction among israeli consumers
  • Climate change and economic uncertainty drive product innovation
  • Dual-channel strategies to dominate retail landscape
COMPETITIVE LANDSCAPE
  • Local brands lead with robust distribution and pricing
  • No significant mergers or new product launches
CHANNELS
  • Specialist clothing and accessory chains lead retail sales
  • E-commerce growth slows due to logistical challenges
COUNTRY REPORTSFOOTWEAR IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium and technical footwear sustain value growth despite economic pressure
  • CHART 31 Key Trends 2025
  • CHART 32 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands reinforce value sales through local availability
  • Reduced outbound travel redirects spending to domestic footwear
  • Adidas expands offline reach to defend share
  • CHART 33 Adidas Israel Expands Offline Reach and Campaigns to Overcome Supply Issues
WHAT’S NEXT?
  • Premiumisation and technical demand to underpin forecast growth
  • Sustainability and local shopping to gain strategic importance
  • VAT-free retail presents pricing opportunity
COMPETITIVE LANDSCAPE
  • Adidas consolidates leadership through availability and performance credibility
CHANNELS
  • Offline retail remains dominant as consumers prioritise fit and immediacy
  • Experiential retail and omnichannel integration shape future strategy
PRODUCTS
  • Market polarisation and supply constraints shape product strategy
  • Performance, comfort and durability drive future demand
COUNTRY REPORTS