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Nappies/Diapers/Pants in Vietnam

  • ID: 323790
  • Report
  • March 2021
  • Region: Vietnam
  • 26 Pages
  • Euromonitor International
Social distancing restrictions and lockdowns in many parts of the country were lifted earlier in Vietnam than elsewhere due to the relative rapid containment of COVID-19. While there was a tendency among some parents to stockpile nappies/diapers/pants at the onset of the lockdown, sales growth in this category was not significantly higher in 2020. In fact, growth was slower than that of other necessities made even more essential since the pandemic, such as wipes and retail tissue.

The Nappies/Diapers/Pants in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has little impact on sales of nappies/diapers/pants
  • Companies engage in region-specific marketing and brand strategies irrespective of the pandemic
  • E-commerce continues to gain ground in 2020, with all major players participating and consumers benefitting from convenience and better pricing
RECOVERY AND OPPORTUNITIES
  • Steady performance for the category over the forecast period though the pandemic expected to reduce birth rate even further in the short term due to cancellation of weddings in 2020
  • Disposable pants and new born nappies/diapers benefit from innovation and further segmentation around usage occasions
  • Three major players maintain top positions going forwards although the entry of new brands and intensified competition force established brands to invest in initiatives to retain brand loyalty
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2015-2025
MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

Note: Product cover images may vary from those shown
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