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Consumer Electronics in Thailand

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    Report

  • 35 Pages
  • March 2020
  • Region: Thailand
  • MarketLine
  • ID: 3260417
Consumer Electronics in Thailand

Summary

Consumer Electronics in Thailand industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The Electrical and Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2018 annual average exchange rates.
  • The Thai consumer electronics market had total revenues of $8.8bn in 2018, representing a compound annual growth rate (CAGR) of 3.1% between 2014 and 2018.
  • The communications equipment segment was the market's most lucrative in 2018, with total revenues of $4.0bn, equivalent to 45.3% of the market's overall value.
  • Sales through online pureplay retailers were almost the sole growth-driver in 2018, although generalist supermarkets and hypermarkets posted slightly faster growth than in the previous year.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Thailand
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Thailand
  • Leading company profiles reveal details of key consumer electronics market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Thailand consumer electronics market with five year forecasts

Reasons to Buy
  • What was the size of the Thailand consumer electronics market by value in 2018?
  • What will be the size of the Thailand consumer electronics market in 2023?
  • What factors are affecting the strength of competition in the Thailand consumer electronics market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Thailand's consumer electronics market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How are leading players responding to the changing retail landscape?
8 Company Profiles
8.1. Yamada Denki Co Ltd
8.2. Big C Supercenter Public Company Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Author
List of Tables
Table 1: Thailand consumer electronics market value: $ million, 2014-18
Table 2: Thailand consumer electronics market category segmentation: $ million, 2018
Table 3: Thailand consumer electronics market geography segmentation: $ million, 2018
Table 4: Thailand consumer electronics market distribution: % share, by value, 2018
Table 5: Thailand consumer electronics market value forecast: $ million, 2018-23
Table 6: Yamada Denki Co Ltd: key facts
Table 7: Yamada Denki Co Ltd: Annual Financial Ratios
Table 8: Yamada Denki Co Ltd: Key Employees
Table 9: Yamada Denki Co Ltd: Key Employees Continued
Table 10: Big C Supercenter Public Company Limited: key facts
Table 11: Big C Supercenter Public Company Limited: Key Employees
Table 12: Thailand size of population (million), 2014-18
Table 13: Thailand gdp (constant 2005 prices, $ billion), 2014-18
Table 14: Thailand gdp (current prices, $ billion), 2014-18
Table 15: Thailand inflation, 2014-18
Table 16: Thailand consumer price index (absolute), 2014-18
Table 17: Thailand exchange rate, 2014-18
List of Figures
Figure 1: Thailand consumer electronics market value: $ million, 2014-18
Figure 2: Thailand consumer electronics market category segmentation: % share, by value, 2018
Figure 3: Thailand consumer electronics market geography segmentation: % share, by value, 2018
Figure 4: Thailand consumer electronics market distribution: % share, by value, 2018
Figure 5: Thailand consumer electronics market value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the consumer electronics market in Thailand, 2018
Figure 7: Drivers of buyer power in the consumer electronics market in Thailand, 2018
Figure 8: Drivers of supplier power in the consumer electronics market in Thailand, 2018
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics market in Thailand, 2018
Figure 10: Factors influencing the threat of substitutes in the consumer electronics market in Thailand, 2018
Figure 11: Drivers of degree of rivalry in the consumer electronics market in Thailand, 2018

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Yamada Denki Co Ltd
  • Big C Supercenter Public Company Limited