Consumer Electronics in Turkey
Summary
Consumer Electronics in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Scope
Reasons to Buy
Summary
Consumer Electronics in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The Electrical and Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2018 annual average exchange rates.
- The market had total revenues of $11.5bn in 2018, representing a compound annual growth rate (CAGR) of 10.1% between 2014 and 2018.
- The communications equipment segment was the market's most lucrative in 2018, with total revenues of $5.2bn, equivalent to 45.2% of the market's overall value.
- Turkey's retail market is still fragmented between moderate sized local players. As penetration rates improve, consumer electronics markets will become more saturated and the strong growth will temper.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Turkey
- Leading company profiles reveal details of key consumer electronics market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey consumer electronics market with five year forecasts
Reasons to Buy
- What was the size of the Turkey consumer electronics market by value in 2018?
- What will be the size of the Turkey consumer electronics market in 2023?
- What factors are affecting the strength of competition in the Turkey consumer electronics market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's consumer electronics market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Teknosa Ic Ve Dis Tic. A.S.
- Bimeks Bilgi Islem Ve Dis Ticaret AS
- MediaMarktSaturn Retail Group
