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Cross-Platform and Mobile Advertising - Global Market Trajectory & Analytics

  • ID: 3301151
  • Report
  • May 2021
  • Region: Global
  • 310 pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • MORE

Global Cross-Platform and Mobile Advertising Market to Reach US$433.4 Billion by the Year 2027


Amid the COVID-19 crisis, the global market for Cross-Platform and Mobile Advertising estimated at US$153.3 Billion in the year 2020, is projected to reach a revised size of US$433.4 Billion by 2027, growing at a CAGR of 16% over the analysis period 2020-2027.Search, one of the segments analyzed in the report, is projected to grow at a 18.2% CAGR to reach US$183 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Display segment is readjusted to a revised 15.6% CAGR for the next 7-year period. This segment currently accounts for a 27.8% share of the global Cross-Platform and Mobile Advertising market.

The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 20.8% CAGR for the Period of 2020-2027


The Cross-Platform and Mobile Advertising market in the U.S. is estimated at US$41.3 Billion in the year 2020. The country currently accounts for a 26.97% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$99.5 Billion in the year 2027 trailing a CAGR of 20.6% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.1% and 14.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR while Rest of European market (as defined in the study) will reach US$99.5 Billion by the year 2027.

SMS Segment Corners a 15.4% Share in 2020


In the global SMS segment, USA, Canada, Japan, China and Europe will drive the 11.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$17.8 Billion in the year 2020 will reach a projected size of US$37.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$61.6 Billion by the year 2027, while Latin America will expand at a 12.9% CAGR through the analysis period.

Select Competitors (Total 39 Featured) -

  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • PubMatic, Inc.
  • RhythmOne, LLC
  • Sizmek
  • Tapad, Inc.
  • TiVo Corporation
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • MORE
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Cross-Platform Advertising: A Conceptual Overview
  • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
  • Advantages of Cross-Platform Advertising
  • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
  • Exhibit 1: Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
  • Exhibit 2: Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
  • Exhibit 3: Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2019
  • Cross-Platform Advertising Market: A Prelude
  • Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
  • Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
  • Competition
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
  • Amobee, Inc. (USA)
  • Cadent LLC (USA)
  • Conversant LLC (USA)
  • Google, Inc. (USA)
  • InMobi (India)
  • Microsoft Corporation (USA)
  • PubMatic, Inc. (USA)
  • RhythmOne, LLC (USA)
  • TiVo Corporation (USA)
  • Sizmek (USA)
  • Tapad, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Exhibit 4: Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and 2023
  • Increasing Proliferation of Smartphones: Opportunity for Growth
  • Exhibit 5: Global Smartphone Shipments in Million Units for the Years 2011 through 2018
  • Exhibit 6: Smartphone Adoption Worldwide by Region (in %): 2018 & 2025
  • Exhibit 7: Smartphone Users as % of Global Population for the Period 2018-2022
  • Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
  • Exhibit 8: Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for 2024
  • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
  • Exhibit 9: Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and 2024
  • Exhibit 10: Top Internet-Using Countries Ranked by Number of Internet Users (in Millions): 2019
  • Smart TVs: An Important Platform for Cross-Screen Advertising
  • Exhibit 11: Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and 2025
  • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
  • Exhibit 12: Multiscreen Content Penetration (in %) by Age Group for 2019
  • Exhibit 13: Common Activities Performed in Sequential Multi-Screening Activity: 2019
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
  • Exhibit 14: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
  • Exhibit 15: Social Media Users Penetration (in %) by Generation
  • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
  • Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
  • Mobile Advertising Companies Adopt Data-Driven Technologies
  • Trend towards Mobile Apps: Potential for Cross-Platform Advertising
  • Exhibit 16: Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Exhibit 17: Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
  • Exhibit 18: Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
  • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
  • Cross-Platform Advertising in Automotive Industry
  • Cross-Channel Advertising Hold importance for e-Commerce Market
  • Exhibit 19: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Exhibit 20: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
  • Content Management: A Critical Factor in Cross-Platform Advertising
  • Technical Issues Present Challenges for Cross-Platform Advertising Market
  • Consistency and Creativity Challenge Cross-Platform Campaigns
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

UNITED STATES
  • Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
  • Exhibit 21: Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015-2018
  • Changing Media Consumption Trends Influence Market Growth
  • Exhibit 22: US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and 2019
  • Exhibit 23: Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and 2019
  • Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
CANADA

JAPAN

CHINA
  • Digital Advertising Market in China: An Overview
  • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
  • Exhibit 24: Number of Internet Users (in Million) in China for the Period 2010-2019
  • Exhibit 25: Penetration of Mobile Internet in China: Mobile Internet Users as % of Total Internet Users for 2010-2018
EUROPE
  • Market Overview
  • Exhibit 26: Internet Penetration Rate in the EU: Internet Users as a % of Total Population by Country for 2019
FRANCE

GERMANY
  • Market Overview
ITALY

UNITED KINGDOM
  • Market Overview
SPAIN

RUSSIA

REST OF EUROPE

ASIA-PACIFIC
  • Asia-Pacific Presents Strong Growth Potential
AUSTRALIA

INDIA
  • Market Overview
SOUTH KOREA

REST OF ASIA-PACIFIC

LATIN AMERICA
  • Market Overview
ARGENTINA

BRAZIL

MEXICO

REST OF LATIN AMERICA

MIDDLE EAST
  • Cross-Platform Advertising in the Middle East
IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OF MIDDLE EAST

AFRICA

IV. COMPETITION
  • Total Companies Profiled: 39
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • PubMatic, Inc.
  • RhythmOne, LLC
  • Sizmek
  • Tapad, Inc.
  • TiVo Corporation
Note: Product cover images may vary from those shown
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