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Cross-Platform and Mobile Advertising - Global Strategic Business Report

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    Report

  • 310 Pages
  • February 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 3301151

Global Cross-Platform and Mobile Advertising Market to Reach $918.2 Billion by 2030

The global market for Cross-Platform and Mobile Advertising estimated at US$205.9 Billion in the year 2022, is projected to reach a revised size of US$918.2 Billion by 2030, growing at a CAGR of 20.5% over the analysis period 2022-2030. Search, one of the segments analyzed in the report, is projected to record 20.3% CAGR and reach US$325.5 Billion by the end of the analysis period. Growth in the Display segment is estimated at 23.6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $49.9 Billion, While China is Forecast to Grow at 25.2% CAGR

The Cross-Platform and Mobile Advertising market in the U.S. is estimated at US$49.9 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$154.6 Billion by the year 2030 trailing a CAGR of 25.2% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14.5% and 18.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 18.4% CAGR.

Select Competitors (Total 39 Featured)

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • SeaChange International, Inc.
  • Flytxt
  • Microsoft Advertising
  • Sizmek, Inc.
  • Amobee, Inc.
  • RhythmOne LLC
  • Adform
  • InMobi
  • Chartboost, Inc.
  • AdColony, Inc.
  • Marin Software Inc.
  • Airpush, Inc.
  • Mobvista

Economic Outlook

The global economic outlook is improving, and growth recovery, albeit on the lower side, is expected for this year and the next. The United States although witnessing slowing GDP growth in response to tight monetary and financial conditions, has nevertheless overcome the recession threat. Easing of headline inflation in Euro area is helping boost real incomes and is contributing to pick-up in economic activity. China is expected to see strong increases in GDP in the coming year as the pandemic threat recedes and the government sheds its zero-COVID policy. With optimistic GDP projections, India remains on-course to emerge into a US trillion economy by 2030, surpassing Japan and Germany.

The upturn, however, remains fragile and a number of interlocking challenges continue to run in parallel, such as continued uncertainty around the war in Ukraine; slower than expected decline in global headline inflation; continuation of food and fuel inflation as a persistent economic problem for most developing countries; and still high retail inflation and its impact on consumer confidence and spending. Countries and their governments are showing signs of weathering these challenges, which helps lift market sentiments. As governments continue to combat inflation to get it down to more economically conformable levels by raising interest rates, new job creation will slowdown and impact economic activity. Stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced.

Although corporate investments can likely be held back by inflation worries and weaker demand, rise of new technologies will reverse partially this prevailing investment sentiment. Rise of generative AI; applied AI; industrializing machine learning; next-generation software development; Web3; cloud and edge computing; quantum technologies; electrification and renewables and climate technologies beyond electrification and renewables, will open up the global investment landscape. The technologies hold the potential to drive sizeable incremental growth and value to global GDP in the coming years. The short-term is expected to be a mixed bag of challenges and opportunities for both consumers and investors alike. There is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and trademarked research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes
Frequently Asked Questions about the Cross-Platform and Mobile Advertising Market

What is the estimated value of the Cross-Platform and Mobile Advertising Market?

The Cross-Platform and Mobile Advertising Market was estimated to be valued at $205.9 Billion in 2022.

What is the growth rate of the Cross-Platform and Mobile Advertising Market?

The growth rate of the Cross-Platform and Mobile Advertising Market is 20.5%, with an estimated value of $918.2 Billion by 2030.

What is the forecasted size of the Cross-Platform and Mobile Advertising Market?

The Cross-Platform and Mobile Advertising Market is estimated to be worth $918.2 Billion by 2030.

Who are the key companies in the Cross-Platform and Mobile Advertising Market?

Key companies in the Cross-Platform and Mobile Advertising Market include Microsoft Corporation, Meta Platforms, Inc., SeaChange International, Inc., Flytxt, Microsoft Advertising, Sizmek, Inc., Amobee, Inc., RhythmOne LLC, Adform and InMobi.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Cross-Platform Advertising: A Conceptual Overview
  • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
  • Advantages of Cross-Platform Advertising
  • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
  • Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
  • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
  • Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2019
  • Cross-Platform Advertising Market: A Prelude
  • Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
  • Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
  • Competition
  • Recent Market Activity
  • Cross-Platform and Mobile Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
  • Amobee, Inc. (USA)
  • Cadent LLC (USA)
  • Conversant LLC (USA)
  • Google, Inc. (USA)
  • InMobi (India)
  • Microsoft Corporation (USA)
  • PubMatic, Inc. (USA)
  • RhythmOne, LLC (USA)
  • TiVo Corporation (USA)
  • Sizmek (USA)
  • Tapad, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and 2023
  • Increasing Proliferation of Smartphones: Opportunity for Growth
  • Global Smartphone Shipments in Million Units for the Years 2011 through 2018
  • Smartphone Adoption Worldwide by Region (in %): 2018 & 2025
  • Smartphone Users as % of Global Population for the Period 2018-2022
  • Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
  • Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for 2024
  • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
  • Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and 2024
  • Top Internet-Using Countries Ranked by Number of Internet Users (in Millions): 2019
  • Smart TVs: An Important Platform for Cross-Screen Advertising
  • Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and 2025
  • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
  • Multiscreen Content Penetration (in %) by Age Group for 2019
  • Common Activities Performed in Sequential Multi-Screening Activity: 2019
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
  • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
  • Social Media Users Penetration (in %) by Generation
  • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
  • Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
  • Mobile Advertising Companies Adopt Data-Driven Technologies
  • Trend towards Mobile Apps: Potential for Cross-Platform Advertising
  • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
  • Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
  • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
  • Cross-Platform Advertising in Automotive Industry
  • Cross-Channel Advertising Hold importance for e-Commerce Market
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
  • Content Management: A Critical Factor in Cross-Platform Advertising
  • Technical Issues Present Challenges for Cross-Platform Advertising Market
  • Consistency and Creativity Challenge Cross-Platform Campaigns
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 2: World 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • TABLE 3: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 4: World 16-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 6: World 16-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 8: World 16-Year Perspective for SMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 9: World Recent Past, Current & Future Analysis for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 10: World 16-Year Perspective for Native Social by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 12: World 16-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 14: World 16-Year Perspective for Audio by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 15: World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 16: World 16-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 18: World 16-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 19: World Recent Past, Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 20: World 16-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 21: World Recent Past, Current & Future Analysis for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 22: World 16-Year Perspective for Smart Televisions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • TABLE 23: World Cross-Platform and Mobile Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 24: World Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 25: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 26: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 27: World Historic Review for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 28: World Historic Review for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 29: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 30: World Historic Review for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 31: World Historic Review for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 32: World Historic Review for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 33: World Historic Review for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • TABLE 34: World Historic Review for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
III. MARKET ANALYSIS
  • UNITED STATES
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
  • Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015-2018
  • Changing Media Consumption Trends Influence Market Growth
  • US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and 2019
  • Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and 2019
  • Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
  • CANADA
  • JAPAN
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • CHINA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • Digital Advertising Market in China: An Overview
  • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
  • Number of Internet Users (in Million) in China for the Period 2010-2019
  • Penetration of Mobile Internet in China: Mobile Internet Users as % of Total Internet Users for 2010-2018
  • EUROPE
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Market Overview
  • Internet Penetration Rate in the EU: Internet Users as a % of Total Population by Country for 2019
  • FRANCE
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • GERMANY
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • Market Overview
  • ITALY
  • UNITED KINGDOM
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • Market Overview
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Asia-Pacific Presents Strong Growth Potential
  • AUSTRALIA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
  • INDIA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
  • Market Overview
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
  • Market Overview
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
  • Cross-Platform Advertising in the Middle East
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • SeaChange International, Inc.
  • Flytxt
  • Microsoft Advertising
  • Sizmek, Inc.
  • Amobee, Inc.
  • RhythmOne LLC
  • Adform
  • InMobi
  • Chartboost, Inc.
  • AdColony, Inc.
  • Marin Software Inc.
  • Airpush, Inc.
  • Mobvista