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Cross-Platform and Mobile Advertising - Global Strategic Business Report

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    Report

  • 310 Pages
  • March 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 3301151
The global market for Cross-Platform and Mobile Advertising is estimated at US$248 Billion in 2023 and is projected to reach US$918.2 Billion by 2030, growing at a CAGR of 17.8% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Search Advertising segment, which is expected to reach US$325.5 Billion by 2030 with a CAGR of 17.6%. The Display Advertising segment is also set to grow at 20.4% CAGR over the next 8 years.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $58.9 Billion in 2023, and China, forecasted to grow at an impressive 21.7% CAGR to reach $154.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Cross-Platform and Mobile Advertising Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Cross-Platform and Mobile Advertising Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Cross-Platform and Mobile Advertising Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Microsoft Corporation, Meta Platforms, Inc., SeaChange International, Inc., and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 39 Featured):

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • SeaChange International, Inc.
  • Flytxt
  • Microsoft Advertising
  • Sizmek, Inc.
  • Amobee, Inc.
  • RhythmOne LLC
  • Adform
  • InMobi
  • Chartboost, Inc.
  • AdColony, Inc.
  • Marin Software Inc.
  • Airpush, Inc.
  • Mobvista

MarketGlass Platform

Our reports are enhanced by the MarketGlass platform, which brings together industry experts and influencers to provide high-quality, accurate insights. This unique platform allows us to gather comprehensive data and market perspectives, ensuring you receive the most reliable and detailed analysis available.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Cross-Platform Advertising: A Conceptual Overview
  • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
  • Advantages of Cross-Platform Advertising
  • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
  • Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
  • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2023
  • Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2023
  • Cross-Platform Advertising Market: A Prelude
  • Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
  • Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
  • Competition
  • Recent Market Activity
  • Cross-Platform and Mobile Advertising - Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
2. FOCUS ON SELECT PLAYERS
  • Amobee, Inc. (USA)
  • Cadent LLC (USA)
  • Conversant LLC (USA)
  • Google, Inc. (USA)
  • InMobi (India)
  • Microsoft Corporation (USA)
  • PubMatic, Inc. (USA)
  • RhythmOne, LLC (USA)
  • TiVo Corporation (USA)
  • Sizmek (USA)
  • Tapad, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and 2023
  • Increasing Proliferation of Smartphones: Opportunity for Growth
  • Global Smartphone Shipments in Million Units for the Years 2011 through 2023
  • Smartphone Adoption Worldwide by Region (in %): 2018 & 2025
  • Smartphone Users as % of Global Population for the Period 2018-2022
  • Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
  • Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for 2024
  • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
  • Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and 2024
  • Top Internet-Using Countries Ranked by Number of Internet Users (in Millions): 2023
  • Smart TVs: An Important Platform for Cross-Screen Advertising
  • Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and 2025
  • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
  • Multiscreen Content Penetration (in %) by Age Group for 2023
  • Common Activities Performed in Sequential Multi-Screening Activity: 2023
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
  • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2023
  • Social Media Users Penetration (in %) by Generation
  • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
  • Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
  • Mobile Advertising Companies Adopt Data-Driven Technologies
  • Trend towards Mobile Apps: Potential for Cross-Platform Advertising
  • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
  • Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016-2023
  • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
  • Cross-Platform Advertising in Automotive Industry
  • Cross-Channel Advertising Hold importance for e-Commerce Market
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
  • Content Management: A Critical Factor in Cross-Platform Advertising
  • Technical Issues Present Challenges for Cross-Platform Advertising Market
  • Consistency and Creativity Challenge Cross-Platform Campaigns
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 2: World 16-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
  • Table 3: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 4: World 16-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 6: World 16-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 8: World 16-Year Perspective for SMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 9: World Recent Past, Current & Future Analysis for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 10: World 16-Year Perspective for Native Social by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 12: World 16-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 14: World 16-Year Perspective for Audio by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 15: World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 16: World 16-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 18: World 16-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 20: World 16-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 21: World Recent Past, Current & Future Analysis for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 22: World 16-Year Perspective for Smart Televisions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 23: World Cross-Platform and Mobile Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • Table 24: World Historic Review for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 25: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 26: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 27: World Historic Review for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 28: World Historic Review for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 29: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 30: World Historic Review for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 31: World Historic Review for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 32: World Historic Review for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 33: World Historic Review for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 34: World Historic Review for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
III. MARKET ANALYSIS
UNITED STATES
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
  • Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015-2023
  • Changing Media Consumption Trends Influence Market Growth
  • US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and 2023
  • Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and 2023
  • Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
CANADA
JAPAN
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • Digital Advertising Market in China: An Overview
  • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
EUROPE
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Market Overview
FRANCE
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • Market Overview
ITALY
UNITED KINGDOM
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • Market Overview
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Asia-Pacific Presents Strong Growth Potential
AUSTRALIA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
  • Market Overview
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
  • Market Overview
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
  • Cross-Platform Advertising in the Middle East
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Cross-Platform and Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Microsoft Corporation
  • Meta Platforms, Inc.
  • SeaChange International, Inc.
  • Flytxt
  • Microsoft Advertising
  • Sizmek, Inc.
  • Amobee, Inc.
  • RhythmOne LLC
  • Adform
  • InMobi
  • Chartboost, Inc.
  • AdColony, Inc.
  • Marin Software Inc.
  • Airpush, Inc.
  • Mobvista

Table Information