The European Market for Bathroom Furniture, Furnishings and Wellness

  • ID: 3315395
  • Report
  • Region: Europe
  • 131 Pages
  • CSIL Milano
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In 2015 the Total Market for Bathroom Furniture, Furnishings And Wellness in Europe Was Worth Approximately Euro 10.8 Billion, With a 2.8% Increase Compared to 2013

FEATURED COMPANIES

  • Agape
  • Compab
  • Emco Bad
  • Joyou
  • Novellini
  • Samo
  • MORE
The 7th. edition of The European market for bathroom furniture, furnishings and wellness report offers an accurate comprehensive picture of the bathroom furniture and furnishings industry in Europe, providing data and trends (both in value and in volume) in bathroom furniture and furnishings consumption, at European level as a whole and for each country considered, for the total sector and by product.

Main macroeconomic variables necessary to analyze the performance of the sector for the last 6 years and forecasts 2016-2017, analysis of the competitive system, financial analysis on a sample of over 60 selected European companies which have bathroom furniture as main business area, overview of the distribution system and estimates of average factory prices for each product considered, are also provided.

This report takes into consideration nine bathroom macro-sectors and their main products: bathroom furniture; bathroom furnishings and accessories; WC seats; shower screens and enclosures; whirlpool bathtubs; multifunctional shower booths; bathroom taps, faucets, shower arms; acrylic sinks and bathtubs; ceramic sanitary ware (hydrosanitars).

The countries covered were divided into five areas according their geographical proximity and similarity in market characteristics. These areas are:

- Northern Europe: Denmark (DK), Finland (FI), Norway (NO) and Sweden (SE);
- Western Europe: Belgium (BE), France (FR), Ireland (IE), the Netherlands (NL) and the United Kingdom (UK);
- Central Europe (DACH): Germany (DE), Austria (AT) and Switzerland (CH);
- Southern Europe: Greece (GR), Italy (IT), Portugal (PT) and Spain (ES).
- Central Eastern Europe (CEE): Poland (PL), Other CEE countries (Bulgaria, Croatia, Czech Republic, Hungary, Romania, Slovakia, Slovenia).

Via detailed tables are shown sales data and market shares of the top European and international bathroom furniture and furnishings companies for each bathroom macro-sector and in each European country considered, together with short company profiles

A focus on European bathroom furniture and furnishings sales outside Europe for selected European companies is also provided by geographical area of destination (Russia, North and Latin America, Asia and Pacific, Middle East and Africa).

An address list of around 200 European and international bathroom furniture and furnishings companies is included.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agape
  • Compab
  • Emco Bad
  • Joyou
  • Novellini
  • Samo
  • MORE
1. Introduction
Contents of the Report; Research tools and methodological notes; Terminology

2. Basic data
Europe. Total Bathroom Sector. Production, international trade and consumption
European market for bathroom sector: figures by product in value and in volume and average factory prices
- Bathroom furniture; Bathroom furnishings/Accessories; WC seats; Shower screens; Whirlpool bathtubs; Multifunctional shower booths; Bathroom taps, faucets, shower arms; Acrylic sinks and bathtubs; Ceramic sanitary ware
European market for bathroom sector: figures by country in value and in volume
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Spain and Portugal, Sweden, Switzerland, United Kingdom and Ireland, Poland, Other CEE Countries

3. Activity trend 2013-2015 and forecasts
Main macroeconomic variables by European country considered (population indicators, economic indicators and construction indicators) necessary to analyze the performance of the sector for the last 6 years, and forecasts 2016-2017
Projection of selected country indicators for 2016 and 2017, at European level as a whole and for each country considered

4. Company market shares by product
Total Bathroom Sector. Production and market shares of 50 among the leading European companies
Total Bathroom Sector. Sales in Europe and market shares of 50 among the leading European and international companies
Sales in Europe and market shares by product for selected leading European and international companies
- Bathroom furniture; Bathroom furnishings/Accessories; WC seats; Shower screens; Whirlpool bathtubs; Multifunctional shower booths; Bathroom taps, faucets, shower arms; Acrylic sinks and bathtubs; Ceramic sanitary ware

5. Company market shares by country
Sales and market shares by European country considered for selected leading European and international companies
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Spain and Portugal, Sweden, Switzerland, United Kingdom and Ireland, Poland, Other CEE Countries
Total Bathroom Sector. Sales outside Europ for selected European companies by geographical area of destination (Russia, North and Latin America, Asia and Pacific, Middle East and Africa)

6. Financial analysis and activity trend
Key financial indicators, selected profitability ratios and employment data coming from detailed balance sheets of 66 companies which have bathroom furniture as main business area

7. Drivers of demand
Building and economic indicators
- GDP projections, 2016 and 2017, by European country
- Population projection, 2015-2050, by European country
- Data and figures of the European market for hospitality contract furniture
- Key contacts for the Contract market: architectural offices, free-lance designers, lighting designers
Demand localization and Cities
- European Union: Demographic trend, Economic welfare and Furniture demand by geographical area

8. Annex
Address list of around 200 European and international bathroom furniture and furnishings companies
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agape
  • Compab
  • Emco Bad
  • Joyou
  • Novellini
  • Samo
  • MORE
In 2015 the total market for bathroom furniture, furnishings and wellness in Europe was worth approximately Euro 10.8 billion, with a 2.8% increase compared to 2013. Consumption at retail prices was roughly Euro 14 billion.

The above mentioned figures include bathroom furniture and accessories, WC seats, bathtubs and whirlpools, hydrosanitars, faucets and shower arms, shower enclosures and multifunctional shower booths. It is 70% of the overall value of the bathroom spaces.

They do not include wall finishings (tiles, marbles, corian, etc, some 8%), behind the wall system (flushing systems, etc, some 12%), replacement of individual pieces, various (some 10%).

Approximately 11 million baths have been newly furnished or renovated in Europe during 2015, for an average value of almost Euro 2,000 (at final prices, including tiles and flushing systems). EBITDA margin is around 7%.

Germany was the major European consumer in the bathroom sector (Euro 2.3 billion in 2015); Italy, the United Kingdom (including also Ireland) and France followed.

The eight top players in the bathroom sector provide about 60% of total production and they are: Roca, Grohe, Ideal Standard, Sanitec, Villeroy & Boch, Duravit, Duscholux and Porcelanosa. But a relevant number of smaller companies, frequently sized Euro 10-15 million turnover, reach higher EBITDAs with a boutique product mix.
Note: Product cover images may vary from those shown
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- Agape
- Antonio Lupi
- Arbi
- Arcom
- Artweger
- Aspen
- Ballingslov
- Bette
- Boffi
- Burgbad
- Compab
- Coram
- Dansani
- Delpha
- Detremmerie
- Dornbracht
- Duka
- Duravit
- Duscholux
- Eczacibasi-Vitra
- Emco Bad
- Foss Invest
- Geberit
- Gessi
- Grohe
- Haro
- Idea Group
- Ideal Standard
- Ikea
- Inda
- Joyou
- Kaldewei
- Keuco
- Klafs
- Kohler
- Linn Bad
- Masco
- Mc Bath
- Merlyn
- Nobili
- Novellini
- Oras
- Ostnor
- Paini
- Pelipal
- Porcelanosa
- Puris Bad
- Roca
- Royo
- Sabag
- Samo
- Sanitas Troesch
- Sanitec
- Svedbergs
- Teuco Guzzini
- Vanna
- Villeroy & Boch
- Vola
- Wirquin
- Zucchetti
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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