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Air Care in South Korea

  • ID: 332542
  • Report
  • February 2020
  • Region: Asia Pacific, South Korea
  • 4 Pages
  • Euromonitor International
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Since the Oxy incident, chemphobia is still impacting consumers’ purchasing behaviour, thus spray-type air care is expected to see declining performance whereas candle, car and liquid type products will underpin growth of air care over the forecast period. In candle air care, consumers look closely at the detailed ingredients on the product.

The Air Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Air Care in South Korea
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Chemophobia driving innovation in air care
  • Coming new era of smart air care with IoT
  • Dominant presence of grocery stores within distribution
  • Competitive Landscape
  • Yankee Candle most preferred brand in air care
  • Declining presence of domestic players
  • Category Data
  • Table 1 Sales of Air Care by Category: Value 2014-2019
  • Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2019
  • Table 4 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 6 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Diminishing overall home care market due to chemophobia and political conflict
  • Chemical ingredients, major determinant of consumer choice
  • Domestic players enjoy strong presence but chased by multinationals
  • More convenient home care products
  • Shrinking home care market over the forecast period
  • Market Indicators
  • Table 8 Households 2014-2019
  • Market Data
  • Table 9 Sales of Home Care by Category: Value 2014-2019
  • Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 11 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format: % Value 2014-2019
  • Table 15 Distribution of Home Care by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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