Air Care in Vietnam - Research and Markets

The habit of staying at home, that was formed during 2021 during the pandemic, also continued in 2022. The demand for air care products to help create an attractive home environment therefore increased, driving retail volume and current value sales. Sales in 2022 were led by spray/aerosol air fresheners and gel air fresheners, which can easily be found in any supermarket.

The publisher's Air Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Air Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers are keen to try different air care formats
Scent variety is a key factor to attract consumers
Air care dominated by global brands

PROSPECTS AND OPPORTUNITIES

Young consumers demand wider choices in air care
Health concerns lead to consumers prioritising trusted brands
Offline channels will continue to be key for distribution

CATEGORY DATA

Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Air Care: % Value 2018-2022
Table 4 LBN Brand Shares of Air Care: % Value 2019-2022
Table 5 Forecast Sales of Air Care by Category: Value 2022-2027
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

HOME CARE IN VIETNAM

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 7 Households 2017-2022

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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