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Nappies/Diapers/Pants in Turkey

  • ID: 332642
  • Report
  • March 2021
  • Region: Turkey
  • 25 Pages
  • Euromonitor International
The government’s announcement of a lockdown in March 2020 in response to the pandemic resulted in some initial panic buying amongst parents, which drove up demand for nappies/diapers/pants.

The Nappies/Diapers/Pants in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Initial stockpiling following lockdown announcement improves overall demand for nappies/diapers/pants in 2020
  • Pampers retains leadership but local brands and private label continue to attract price-sensitive consumers
  • Local brands continue to invest in new product development
RECOVERY AND OPPORTUNITIES
  • Overall slower volume growth predicted in line with declining birth rates
  • Convenience will continue to drive stronger performance by niche disposable pants
  • Private label likely to gain further share due to lingering price sensitivity
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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