RTD Tea in Colombia

  • ID: 332677
  • Report
  • Region: Colombia
  • 22 pages
  • Euromonitor International
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After years of very strong off-trade volume growth and gaining preference among consumers as a healthier alternative to carbonates, in 2016 and 2017 RTD tea registered a deep fall in both off-trade volume and value sales. The main explanation of the downturn are the weather conditions: 2016 saw intense rainy seasons and low temperatures which continued in 2017. The unfavourable economic conditions in the country have also caused uncertainty, eroding consumer confidence

The RTD Tea in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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RTD TEA IN COLOMBIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Rtd Tea Sales Plummet in 2017
  • Promotional Strategies
  • Carbonated Rtd Tea Not Appealing To Colombian Consumers
  • Competitive Landscape
  • Postobón SA Remains the Dominant Company
  • Quala SA Loses Share and Nestea Leaves
  • Category Data
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Executive Summary
  • Difficult 2017 for Soft Drinks
  • Companies Continue Diversifying Bottle Sizes
  • Postobón SA Remains the Leading Company
  • New Products With Higher Fruit Content and Reduced Sugar
  • Positive But Challenging Outlook for the Soft Drinks Industry
  • Market Data
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Colombia
  • Sources
  • Summary 1 Research Sources
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