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RTD Tea in Colombia

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    Report

  • 29 Pages
  • December 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 332677
In 2025, the RTD tea category in Colombia saw a modest improvement in performance, supported by ongoing innovation in flavours, increased availability of reduced-sugar and sugar-free variants, and continuous investment from leading players.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation in flavours and sugar reduction supports modest recovery
INDUSTRY PERFORMANCE
  • Stable volumes amid competition from flavoured water
  • Still RTD tea remained the most dynamic category in 2025
WHAT’S NEXT?
  • Steady growth ahead driven by sugar reduction and flavour innovation
  • Digital platforms and e-commerce strengthen brand reach and consumer engagement
  • Health-driven reformulation and emerging consumption occasions will shape category growth
COMPETITIVE LANDSCAPE
  • Postobón reinforces leadership through strong distribution and differentiated brand strategies
  • Private label and emerging brands bring new dynamism to the category
CHANNELS
  • Traditional grocers remain important but continue losing share to discounters
  • Discounters grow rapidly, supported by store expansion and diversified assortments
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN COLOMBIA
EXECUTIVE SUMMARY
  • Economic volatility, regulatory pressures, and changing consumer needs redefine soft drinks demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Functional and fortified beverages strengthen their position
  • Health consciousness boosts reduced-sugar products and clean label innovation
  • Price sensitivity and migration toward discounters and modern retail
WHAT’S NEXT?
  • Volume recovery expected, though category performance will diverge
  • Health and functionality will shape innovation pipelines
  • Digital strategies, influencer collaborations, and direct-to-consumer models gain traction
  • Event sponsorship and experiential marketing remain priority investments
COMPETITIVE LANDSCAPE
  • Postobón maintains strong leadership through diversification and distribution
  • RTD coffee growth led by Procafecol and rising challenger brands
  • Quala expands across multiple categories with strong, price-competitive brands
CHANNELS
  • Small local grocers remain key but continue to lose share
  • Health and beauty specialists emerge as the fastest-growing channel
  • E-commerce expands gradually with rising promotional sophistication
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Colombia
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources