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Dietary Supplements in Hungary

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    Report

  • 27 Pages
  • October 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 336353
Growth in dietary supplements current value sales in 2023 is expected to be slower than in 2022, while the vast majority of categories are set to contract in volume terms for a second consecutive year. With Hungary experiencing the highest inflation in the EU, overall demand continues to be depressed by steep unit price hikes and declining purchasing power.

The Dietary Supplements in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIETARY SUPPLEMENTS IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Soaring inflation continues to undermine demand
  • Combination products benefit from value-for-money positioning
  • Demand for dietary supplements claiming beauty benefits remains buoyant
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness will continue to strengthen interest in dietary supplements
  • Increasing consumer sophistication likely to encourage greater segmentation
  • Growing consumption of healthier packaged and fresh foods could inhibit demand
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN HUNGARY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources