Tissue and Hygiene in Romania

  • ID: 3377360
  • Report
  • Region: Romania
  • 43 pages
  • Euromonitor International
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Tissue and hygiene had a positive performance in 2017, boosted mainly by consumers’ rising incomes. Not only did Romania record EU’s fastest GDP growth in 2017 but its population’s disposable incomes also saw improvements. This made consumers more likely to allocate larger sums of money for tissue and hygiene products. Changing consumer lifestyles are also leading them to choose more expensive and highly qualitative tissue and hygiene. Brand owners are encouraging consumption as well by constant...

The publisher's Tissue and Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Portugal

Executive Summary
Tissue And Hygiene Sees Growth In 2017
Away-From-Home Grows Faster Than Retail In 2017
Procter & Gamble Portugal Leads But Sells Lindor Brand In Away-From-Home
Convenience Formats Spread While Amazon Announces Free Delivery Services

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Tourism And Horeca Are Expected To Continue To Drive Afh Tissue Growth
Ageing Population Trend Supports Afh Hygiene Demand
Premiumisation In Afh Tissue
Competitive Landscape
Renova Reinforces Leadership Of Afh Tissue
Changing Afh Hygiene Competitive Landscape
Horeca Is The Key Distribution Channel

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales Of Away-From-Home Wipers By Format Through Public: % Value 2016-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 27 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 29 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Birth Rate Recovery Boosts Forecast
Disposable Pants Is Set To Post The Fastest Growth
Further Segmentation Affords Growth Opportunities
Competitive Landscape
Procter & Gamble Portugal Consolidates Leading Position
Private Label Remains A Significant Factor
Amazon Announces Free Delivery For Portugal

Category Data
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 31 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Focus On Value As Volume Sales Lack Dynamism
Pantyliners Offers Strong Growth Potential
Reusable And Organic Products Remain Niche
Competitive Landscape
Procter & Gamble Portugal Dominates
A New National Player Enters Sanitary Protection
Private Label Has A Strong Presence

Category Data
Table 36 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 37 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 38 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 39 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 40 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Per Capita Consumption Is Below Average For Western Europe
Paper Towels Sees Fast Development
Price Elasticity Is A Key Driver In Retail Tissue
Competitive Landscape
Renova Is The Leading Player In Retail Tissue
Smaller Players Find It Hard To Compete
Smaller Categories Face Strong Challenges

Category Data
Table 43 Retail Sales Of Tissue By Category: Value 2012-2017
Table 44 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 45 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 46 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Ageing Population Trend Supports Sales Growth
Light Adult Incontinence Leads Growth
Low Interest In Reusable Products
Competitive Landscape
Procter & Gamble Sells Lindor In Portugal
Moderate/Heavy Adult Incontinence Remains Highly Price-Sensitive
Investments Support Light Adult Incontinence

Category Data
Table 49 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 50 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 51 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 52 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 54 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Economy And Modern Lifestyles Support Wipes
Personal Wipes Offers The Highest Growth Potential
Convenience Drives Home Care Wipes And Floor Cleaning Systems
Competitive Landscape
Procter & Gamble Portugal Leads Wipes
Sarbec Cosmetics Sees Strong Retail Value Sales Growth
Wipes Diversifies Through The Natural Ingredients Trend

Category Data
Table 55 Retail Sales Of Wipes By Category: Value 2012-2017
Table 56 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 57 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 58 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 59 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 60 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022
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