+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Tissue and Hygiene in Romania

  • ID: 3377360
  • Report
  • Region: Romania
  • 41 pages
  • Euromonitor International
1 of 2
The current value growth trend in tissue and hygiene continued in 2018. The improved economic context led to higher purchasing power and a rise in sales, but also impacted consumers’ lifestyles and behaviour. Growth was influenced by increasing demand and new product developments which met consumers’ changing needs. Higher disposable incomes led to more room for growth, making the target population more likely to spend their extra money on quality rather than quantity.

The Tissue and Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Tissue and Hygiene in Romania

List of Contents and Tables
Executive Summary
Tissue and Hygiene Is on the Rise in Romania
A Shift Towards Higher-quality and Premium Products
Investing in Innovation and Advertising Campaigns
Hypermarkets Remains Consumers' Favourite Distribution Channel
Optimistic Performance for Tissue and Hygiene Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Increases in Tourism and Consumer Foodservice Boost Afh Tissue
There Is Still Room for Growth, Especially in Afh Hygiene
Employment Is on the Rise and Has A Positive Impact on Afh Tissue
Competitive Landscape
Horeca Is the Main Channel for Afh Tissue
Business/industry Follows Due To Economic Growth
Important Acquisition in Afh Tissue and Hygiene in Romania
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
the Ageing Population and Higher Purchasing Power Boost Growth
Retailers Improve Availability and Shelf Space
Light Vs Moderate/heavy Adult Incontinence
Competitive Landscape
Bella Romana Remains Dominant and Launches Innovations
Sport and Social Events Are Used To Reach More Consumers
A Very Consolidated Market With Little Diversity
Category Data
Table 26 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
High Toxicity in Some Products Results in A Rise of Premium and Eco Options
New Born Nappies/diapers Sees the Highest Growth
the Low Birth Rate Hampers Growth
Competitive Landscape
Pampers Remains the Leading Brand
Hypermarkets Remains the Leading Distribution Channel
Internet Retailing Becomes More Important
Category Data
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
More Active Lifestyles Increase the Popularity of Thinner and More Comfortable Options
Rising Purchasing Power Triggers Greater Demand for High-quality Products
Higher Current Value Growth Expected in the Forecast Period
Competitive Landscape
Procter & Gamble Distribution Holds the Largest Value Share
the Global Women's Empowerment Trend Is Present in Commercials
Brands Conduct Awareness-raising Campaigns Aiming To Gain Brand Loyalty
Category Data
Table 38 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 40 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Wipes Are Available in Most Retail Channels, Boosting Sales
Lack of Consumer Awareness
Moist Toilet Wipes Shows Growth Potential
Competitive Landscape
Mega Disposables Becomes the New Leader
A Fragmented Category in Which Innovation and Research Are Key
Private Label Is Increasing in Popularity
Category Data
Table 45 Retail Sales of Wipes by Category: Value 2013-2018
Table 46 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 47 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 48 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 49 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Is the Leading Trend Within Retail Tissue
There Is Still High Growth Potential
Toilet Paper Maintains the Highest Sales; Paper Tableware the Highest Growth
Competitive Landscape
Sofidel Group Continues To Lead, Despite the Fierce Competition
Many Consumers Decide What To Buy at the Point of Purchase
Advertising Campaigns Reflect the Consumer Shift Towards Premium Options
Category Data
Table 51 Retail Sales of Tissue by Category: Value 2013-2018
Table 52 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 54 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 55 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll