+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Wall Coverings - Global Market Trajectory & Analytics

  • ID: 338391
  • Report
  • January 2021
  • Region: Global
  • 501 Pages
  • Global Industry Analysts, Inc
The global market for Wall Coverings is projected to exceed US$ 41 billion by 2024, driven by the growing demand for digitally printed wall coverings; recovering construction activity; and launch of innovative products with smart functionality, novel geometrical patterns, intriguing textures and bold colors in response to the transforming interior design and home décor trends. Few of the benefits of wall coverings driving its adoption among homeowners and building architects include superior decorative and aesthetic appeal of vinyl wall coverings; easy customization and personalization of walls at lowest costs; longer durability and reduced maintenance load when compared to painted walls; and ability to mimic expensive designer look and the resulting increase in home value. Also driving growth in the market is the wide availability of patterned designs and graphics printed with eco-friendly ink. Vinyl wall coverings are witnessing strong demand in geriatric homes, hospitals and care centers given their long-lasting, scratch proof, impact resistant, flame retardant, hygienic, robust, safe and odorless features and characteristics. Against the backdrop of the escalating cost of home heating, there is increased focus shed on enhancing humidity inside the home with the help of insulated wall coverings built to prevent loss of interior humidity and made from foam, foil, Mylar and foam backed vinyl. Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a projected CAGR of 7% over the analysis period led by factors such as burgeoning economies with huge population in countries such as China and India, improving disposable income and growing sophistication in middle class housing needs, and homeowner's changing attitude towards interior décor.

Select Competitors (Total 264 Featured):
  • Ahlstrom-Munksjö Oyj
  • Akzo Nobel NV
  • Asian Paints Limited
  • Benjamin Moore & Co. Inc.
  • Brewster Home Fashions LLC
  • British Ceramic Tile
  • Crossville, Inc.
  • Grespania SA
  • Gruppo Ceramiche Ricchetti SpA
  • Innovations in Wallcoverings, Inc.
  • Johnson Tiles Limited
  • Mohawk Industries, Inc.
  • Nippon Paint Holdings Co., Ltd.
  • Panariagroup Industrie Ceramiche S.p.A.
  • PPG Industries, Inc.
  • The Valspar Corporation
  • TIRI Group Ltd.
  • York Wallcoverings Inc.
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Impact of Covid-19 and a Looming Global Recession
  • EXHIBIT 1: World Economic Growth Projections (Real GDP, Annual % Change) for 2019, 2020 & 2021
  • Impact on Interior Paints Market
  • Impact on Wall Tiles Market
  • COVID-19 Becomes Catalyst for Wall Coverings with Superior Cleanability
  • Wall Coverings: Product Definition
  • Wall Papers
  • Classification of Wallpapers Based on Raw Materials Used
  • Interior Paint
  • Characteristics of Interior Paints
  • Wall Tiles
  • Wall Panels
  • Wall Coverings Market: A Prelude
  • Outlook
  • Developing Countries Spearhead Future Market Growth
  • Growth Drivers in a Nutshell
  • Latest Trends Help Wall Coverings Market to Climb the Wall & Stand Tall
  • Recovery in Global Construction Sector to Post Gains in 2021
  • EXHIBIT 2: Global Construction Spending (in US$ Trillion) for the Years 2019, 2020 & 2021
  • RECENT INDUSTRY ACTIVITY
  • World Brands
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • Smart Wallpapers, Smart Intelligent Multi-Purpose Tiles and Advanced Interior Paints Drive Healthy Market Growth
  • Smart Multi-Purpose Wall Tiles
  • Advanced Interior Paints: More than Just Wall Décor
  • Smart Wall Paper That Can Power Homes by Absorbing Light
  • Rise in Popularity of Digitally Printed Stylish and Creative Wall Covering Solutions
  • Wall Covering Patterns for Branding
  • Growing Wall Mural Variety
  • Options to Personalize Home Décor
  • Millennials Drive Wallpaper Demand
  • EXHIBIT 3: Millennial Population as a Percentage (%) of Total Population in Select Countries: 2019
  • EXHIBIT 4: Global Millennials Population Spread by Region: 2019
  • Renovations Drive Demand for Various Types of Wallpapers
  • Nonwoven Wallpapers Steadily Gain Share from Paper-Based Wallpapers
  • EXHIBIT 5: Global Market for Wallpaper by Segment (2012, 2018, and 2022): Percentage Share Breakdown of Volume Production for Non-woven and Paper-based Segments
  • Notable Interior Wallpaper Trends
  • Select Wallpaper Design Trends
  • Increasing Awareness of Interior Decoration with Improving Lifestyles Drive Demand for Interior Paints
  • Green Panelized Housing Benefits from the ‘Go Green’ Trend
  • Waterproof Panels Increasingly Replace Wall Tiles in Bathrooms
  • Shift from Traditional to Digital Wall Tiles Drive Faster Market Growth
  • Advantages of Digital Inkjet Printing for Wall Tiles
  • Need to Improve Indoor Air Quality Drive Consumer Interest in Sustainable Wall Coverings
  • Concerns over VOC Emissions Give Way to Eco-Friendly Interior Paints
  • Select Innovations
  • Select Innovations in the Paints & Coatings Sector
  • Regulations Spur Recycling
  • Myriad Benefits and Rising Prominence of Plastics in Building Construction Benefits Demand for Vinyl Wall Coverings
  • Vinyl Wall Coverings Find Increased Acceptance in Healthcare Industry
  • Feature Walls Make a Comeback
  • Hotels: A Continuous Source of Demand for Wall Coverings
  • Favorable Demographic & Macro Trends Strengthen Market Prospects
  • Rapid Urbanization to Drive Demand Prospects
  • EXHIBIT 6: World Urban Population in Million and as Percentage of Total Population for the Period 1950-2050P
  • Population Growth
  • EXHIBIT 7: World Population (in Thousands) by Geographic Region for the Years 2018, 2025, 2040, 2050
  • Burgeoning Middle Class Population
  • EXHIBIT 8: Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • Market Overview
  • Recovery in Construction Activity Benefit Demand in Residential and Non-Residential Applications
  • EXHIBIT 9: Housing Starts in US in Thousands: 2015-2019
  • EXHIBIT 10: Housing Starts in US: Jan-Oct 2020
  • Commercial Construction Sector
  • EXHIBIT 11: Total Construction Starts % Change in the US (Jan-July): 2019 Vs 2020
  • EXHIBIT 12: US Non Residential Buildings % Change: 2019 & 2020
  • Key Market Trends
  • Increasing Availability of Flexible, Functional and Varied Wallcoverings Spurs Demand in the Commercial Sector
  • Shift from Traditional to Digital Printing Bodes Well for the Market
  • Kids: The New Targets
  • Designers’ Names Overtake Brand Equity
  • Digital Printing Plays a Key Role in Reviving Wall paper Demand
  • Growing Demand for Custom Designed and Premium Paints Sustain Growth in the Interior Paints Market
  • Market Analytics
  • CANADA
  • Market Overview
  • EXHIBIT 13: Housing Market in Canada (2010-2019): Breakdown of Number of Housing Starts in Thousands
  • EXHIBIT 14: Housing Starts in Canada in Units: Jan 2020-Oct 2020
  • Market Analytics
  • JAPAN
  • Market Overview
  • EXHIBIT 15: Year-on-Year Change in Housing Starts in Japan: Jan 2020 - Nov 2020
  • Rapid Urbanization in China to Boosts Demand for Wall Coverings
  • EXHIBIT 16: Urbanization in China (2009-2019): Percentage Share of Total Population Living in Cities
  • Market Analytics
  • CHINA
  • Market Overview
  • Market Analytics
  • EUROPE
  • Market Overview
  • Rising Standards of Living Fuel Market Expansion
  • Market Analytics
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • Market Overview
  • Underpenetrated Rural Markets in India Offer Strong Market Growth Potential
  • Growing Preference for Western Style Décor Drive Demand for Wallpapers
  • Rising Income Levels and Urbanization Favor Aspirational Consumption of Branded Products
  • EXHIBIT 17: Urbanization Trends in India: Number of Inhabitants (in Million) for Years 1991, 2001, 2011 & 2021
  • Market Analytics
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • Market Overview
  • Market Analytics
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 257
Note: Product cover images may vary from those shown
Adroll
adroll