Organic Light Emitting Diode (OLED) Displays - Global Strategic Business Report

ORGANIC LIGHT EMITTING DIODE (OLED) DISPLAYS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Passive-Matrix OLED Display I-3
Active-Matrix OLED Display I-4

II. Executive Summary

1. Industry Snapshots II-1

2. Industry Overview II-2
OLED Displays: A Breakthrough in Display Technology II-2
OLED Revolution Ahead II-2
Passive-Matrix Vs. Active-Matrix OLED Displays II-3
Market Leaders II-3
I & IIQ (2007): Samsung Maintains Lead II-3
Table 1: Leading Players in the Worldwide Market for OLED
Displays (I & II Q 2007) - Percentage Breakdown by Revenue
for Samsung SDI, Pioneer, RiTdisplay, LG Electronics, TDK,
and Others (includes corresponding Graph/Chart) II-4
Samsung & LGE Share the Top Honors in 2006 II-4
Table 2: Leading Players in the Worldwide Market for OLED
Displays (2006) - Percentage Breakdown by Revenue for
Samsung SDI, LG Electronics, RiTdisplay, Pioneer, Univision,
and Others (includes corresponding Graph/Chart) II-4
Samsung and RiTdisplay Top the Shipments List in 2006 II-5
Table 3: Leading Players in the Worldwide Market for OLED
Displays (2006) - Percentage Breakdown by Shipments for
Samsung SDI, RiTdisplay, LG Electronics, Univision, Pioneer,
TDK, and Others (includes corresponding Graph/Chart) II-5
End-Use Market Analysis II-5
Table 4: Worldwide Market for OLED Displays (2007): End-User
Analysis based on Revenues by Segment - Mobile Telephone,
MP3 Player, Mobile Telephone Sub-displays, Car Audio,
Wearable, Digital Camera, and Others (includes corresponding
Graph/Chart) II-6
Small Display Devices to Bolster Commercial Viability of OLEDs II-6
Table 5: Global OLED Market Revenues by Screen Size
(2001-2010) (In %) (includes corresponding Graph/Chart) II-7
AMOLEDs-All Set to Rule the Display Market II-7

3. Market Trends II-8
OLED Industry - Game to Rule II-8
Organic LED TVs Face a Bumpy Road Ahead II-8
OLEDs for Signs and Billboards II-8
PMOLED Faces Limited Demand in the Application Market II-9
AMOLED to Take on the Market II-9
Global Majors Draw Consumer Attention to OLED Products II-9
AMOLEDs Preferred for Application in Television II-10
Limitations of OLED Panels: Challenges from Within II-10
OLED Panel Technology Faces External Challenges II-10
AMOLEDs Need to Tackle Technical Problems II-10
OLED Technology in Military Applications II-10
OLED Technology Matures in Near-Eye Displays Applications II-11
TOLEDs for the Military Consumer II-11
OLED Technology to Lead the Future II-11

4. Market Dynamics II-12
OLEDs Gain Ground in Flat Panel Display II-12
New Applications Underway II-12
Technology Improvisation: Need of the Hour II-12
Polymer-based OLEDs Boost Up the Market II-13
LEPs - A Revolution in Display Technology II-13
LEPs to Enable Cost Savings and Sophistication in Displays II-13
Commercial Viability of LEPs II-13
New and Upcoming Applications to Fuel Growth of LEPs II-14
Poly-OLEDs - A Threat to LED Displays II-14
LEPs Color the Electronic World II-14
Energizing the Internet World II-14
New Plastics Open New Markets II-15

5. Categorization of OLED Display Industry Players II-16
Technology Innovators II-16
Research Based Firms II-16
Application Designers II-16
Fabrication Equipment Suppliers II-16
Contract Manufacturers II-16
Organic Material Vendors II-16

6. Product Overview II-17
Organic Light Emitting Diodes (OLEDs) II-17
OLED Classification Based on Technology II-17
Passive Matrix OLED (PMOLED) II-18
Active Matrix OLED (AMOLED) II-18
Market Scenario II-18
The End-Use Segments II-19
OLED Structure and Device Technologies II-19
Phosphorescent OLEDs (PHOLEDs) II-19
Transparent OLEDs (TOLEDs) II-19
Flexible OLEDs (FOLEDs) II-20
Organic Vapor Phase Deposition (OVPD) II-20
Manufacturing Stages for Making OLED Displays II-20
Substrate Fabrication II-20
OLED Deposition II-20
Encapsulation II-20
Assembly II-20
Advantages of OLEDs II-21
Hurdles II-21
Engineering Obstacles II-21
Color II-21
Overcoming LCDs II-21
Fabrication Technologies of OLEDs II-22
Small Molecule Organic Light-Emitting Diode (SMOLED) II-22
Light Emitting Polymer (LEP) II-22
Origin of Light Emitting Polymers II-23
Properties of Polymer LEDs (PLEDs) II-23
PLEDs: Pros & Cons II-23
Advantages II-23
PLEDs: Challenges Ahead II-23

7. Flat Panel Displays (FPDs): An Overview II-24
Applications of FPDs II-24
Factors Contributing To Flat Panel Displays Growth II-24
Outlook for FPDs II-24
Liquid Crystal Displays (LCDS) II-25
LCD Classification Based on Technology II-25
Active Matrix Liquid Crystal Displays (AMLCDs) II-25
STN LCDs II-25
Zero-Power Displays II-25
LCDs - Emerging as Substitutes for CRTs II-26
Performance: LCD Versus CRT II-26
Plasma Display Panel II-26
Outlook II-26
Light Emitting Diode Displays II-27
Electroluminescent Display II-27
Vacuum Fluorescent Display (VFD) II-27
Field Emission Devices (FEDS) II-28
Technology Involved II-28
FED Advantages II-28

8. Technology Developments II-29
OLEDs Promises Bizarre Applications II-29
OLEDs Target High End Audio Systems II-29
Major Breakthrough in Color Polymer LEDs Production II-29
Dow’s LUMATION LEPs II-29
Material Technology Innovations II-29
Product Technology Innovations Bearing an Impact on End Uses II-30

9. Product Introductions/Innovations II-31
Toshiba Matsushita Launches LTPS OLED Display II-31
Samsung SDI Introduces Ultra Thin Mobile Display II-31
Toshiba Matsushita Showcases Color P-OLED TV Display II-31
DuPont Releases New Technologies for Flat Panel Display
Production II-31
Cambridge Display Technology Unveils New TMA™ Display Technology II-32
eMagin Unveils New Advanced OLED-XL™ Displays II-32
Univision Launches 0.85” Monochrome OLED Module II-32
Dupont Introduces Printable Small Molecule OLED Materials II-33
MCC Develops High Efficiency OLED Device II-33
World’s First High Resolution AM-TOLED from UDC II-33
Samsung Showcases 40-Inch AMOLED Prototype II-33
Novaled Develops Red Top Emission OLED II-34
World’s Largest 21-Inch OLED from Samsung Electronics II-34
Opto Tech Releases Passive Matrix OLED Main Panel II-34
Universal Display Unveils White OLED Lighting Panel II-34
LG Philips Showcases LTPS AMOLED Display Prototype II-34
eMagin Displays Worlds Highest Resolution OLED Display II-35
ATC Unveils Double Sided Active Matrix OLED II-35
Philips Uses PolyLED Technology in Its New Mobile Phone II-35

10. Recent Industry Activity II-36
Sumitomo Completes Acquisition of Cambridge Display Technology II-36
Universal Display and LG.Philips LCD Enter into an Agreement II-36
Unidym Inks a Collaborative Agreement with IMRE II-36
Konica Minolta Forms Alliance with General Electric II-36
Universal Display Corporation Enters into Agreement with Chi
Mei EL II-37
Eastman Kodak Enters into Licensing Agreement with CMEL and CMO II-37
GE Global Research Enters into Agreement with TOKKI II-37
OLED-T Enters into Partnership with Microsharp II-37
Cambridge Display Acquires Next Sierra II-38
Osram Opto Enters into a Cross License Agreement with Philips
Lumileds II-38
Cambridge Display Receives Grant from DTI II-38
AU Optronics Merges with Quanta Display Inc. II-38
Philips Completes Merging Mobile Display Systems with Toppoly II-39
Idemitsu Kosan Enters into a Collaboration Agreement with
Universal Display II-39
Cree Acquires COTCO Luminant II-39
Cambridge Display Acquires Vital Patent Rights Portfolio from
Maxdem II-39
Kodak Enters into a Licensing Agreement with Tohoku Device II-40
Kodak Enters into a Licensing Agreement with Univision II-40
Ritek Enters into Joint Venture with Kolon Group II-40
Konica Minolta Strengthens Collaboration with Universal II-41
Warburg Pincus Acquires Stake in Univision II-41
Sumitomo Chemical Acquires LEP Business from Dow Chemical II-41
Sumitomo and CDT in a Joint Venture II-41
Vitex Bags Order From Korean OLED Manufacturer II-42
Kodak Licenses OLED Technology to Fuji II-42
Samsung Strikes a Deal With Universal Display II-42
Avecia Divests OLED and Polymer Electronics Businesses II-42
Orion OLED in Agreement with Kodak II-42
SNMD Renamed Samsung OLED II-43
Samsung SDI Acquires Stake in Samsung NEC II-43
UDC and Seiko Epson In a Multi-Year Development Program II-43
Sony in Joint Venture with Toyota II-43
Tohoku Pioneer Begins Mass Production Line for OELD Displays II-43

11. Focus on Select Players II-44
AU Optronics Corp. (Taiwan) II-44
Beijing Visionox Technology Co. Ltd. (China) II-44
Cambridge Display Technology (UK) II-44
Canon Inc. (Japan) II-44
Casio Computer Co., Ltd. (Japan) II-45
Chi Mei El Corporation (Taiwan) II-45
DuPont Displays (US) II-45
eMagin Corporation (US) II-46
Kodak Displays Division (US) II-46
LG Electronics, Inc. (South Korea) II-46
Merck OLED Materials GmbH (Germany) II-46
MicroEmissive Displays Ltd. (UK) II-47
NeoView Kolon Co., Ltd. (South Korea) II-47
Ness Display Co., Ltd. (South Korea) II-47
Orion OLED Co., Ltd. (South Korea) II-47
Philips Flat Display Systems (US) II-48
RiTdisplay Corporation (Taiwan) II-48
Royal Philips Electronics N.V (Netherlands) II-48
Samsung SDI (Korea) II-49
Samsung OLED Co., Ltd. (South Korea) II-49
Seiko Epson Corporation (Japan) II-49
Sumation Co., Ltd. (Japan) II-49
Sony Corporation (Japan) II-49
Tohoku Pioneer Corporation (Japan) II-50
Toshiba Matsushita Display Technology Co., Ltd. (Japan) II-50
TPO Displays Corp. (Taiwan) II-50
Truly Semiconductors Ltd. (Hong Kong) II-50
Universal Display Corporation (US) II-51
Univision Technology Inc. (Taiwan) II-51

12. Global Market Perspective II-52
Table 6: World Recent Past, Current & Future Analysis for OLED
Displays by Product Segment - Passive Matrix Organic Light
Emitting Diode (PMOLED) and Active Matrix Organic Light
Emitting Diode (AMOLED) Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-52

Table 7: World Long-term Projections for OLED Displays by
Product Segment - Passive Matrix Organic Light Emitting Diode
(PMOLED) and Active Matrix Organic Light Emitting Diode
(AMOLED) Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-53

Table 8: World 12-Year perspective for OLED Displays by
Product Segment - Passive Matrix Organic Light Emitting Diode
(PMOLED) and Active Matrix Organic Light Emitting Diode
(AMOLED) Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for the Years 2004, 2007, 2010 and 2015 II-53

Table 9: World Recent Past, Current & Future Analysis for OLED
Displays by End-Use Segment - Mobile Telephone, MP3 Player,
Mobile Telephone Sub-displays, Wearable, Car Audio, Digital
Camera, and Other Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2005 through 2010 (includes
corresponding Graph/Chart) II-54

Table 10: World Long-term Projections for OLED Displays by
End-Use Segment - Mobile Telephone, MP3 Player, Mobile
Telephone Sub-displays, Wearable, Car Audio, Digital Camera,
and Other Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-55

Table 11: World 11-Year Perspective for OLED Displays by
End-Use Segment - Mobile Telephone, MP3 Player, Mobile
Telephone Sub-displays, Wearable, Car Audio, Digital Camera,
and Other Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2005, 2007, 2010 & 2015
(includes corresponding Graph/Chart) II-56

III. MARKET

1. The United States III-1
An Overview III-1
Product Launches III-1
Strategic Developments III-3
Key Players III-6
DuPont Displays III-6
eMagin Corporation III-6
Kodak Displays Division III-7
Philips Flat Display Systems III-7
Universal Display Corporation III-7

2. Japan III-8
An Overview III-8
Japan to Dominate in Display Production III-8
Japan Gains the First Mover Advantage III-8
Japan - The Leader in OLED Manufacturing Equipment III-8
Product Launches III-9
Strategic Developments III-9
Key Players III-12
Canon Inc. III-12
Casio Computer Co., Ltd. III-12
Seiko Epson Corporation III-13
Sumation Co., Ltd. III-13
Sony Corporation III-13
Tohoku Pioneer Corporation III-13
Toshiba Matsushita Display Technology Co., Ltd. III-14

3. Europe III-15
An Overview III-15
European Union Supports OLED Initiatives III-15
Product Launches III-15
Strategic Developments III-16
Key Players III-18
Cambridge Display Technology (United Kingdom) III-18
Merck OLED Materials GmbH (Germany) III-19
MicroEmissive Displays Ltd (United Kingdom) III-19
Royal Philips Electronics N.V (Netherlands) III-19

4. Asia-Pacific III-20
An Overview III-20
Mobile Device Manufacturers Jazz Up Market Proceedings III-20
OLED Manufacturers in Asia-Pacific Play the Waiting Game III-20
Taiwan An Emerging Market III-20
Taiwan OLED Makers Feel the Heat III-20
OLED Market in South Korea- A Focus III-21
Competitive Landscape III-21
Product Launches III-21
Strategic Developments III-22
Key Players III-24
AU Optronics Corp (Taiwan) III-24
Beijing Visionox Technology Co., Ltd. (China) III-24
Chi Mei El Corporation (Taiwan) III-24
LG Electronics, Inc. (South Korea) III-24
NeoView Kolon Co. Ltd. (South Korea) III-25
Ness Display Co. Ltd. (South Korea) III-25
Orion OLED Co. Ltd. (South Korea) III-25
RiTdisplay Corporation (Taiwan) III-25
Samsung SDI (South Korea) III-26
Samsung OLED Co. Ltd. (South Korea) III-26
TPO Displays Corp. (Taiwan) III-26
Truly Semiconductors Ltd. (Hong Kong) III-27
Univision Technology Inc. (Taiwan) III-27

IV. COMPETITIVE LANDSCAPE