Defined as drinking water packaged in plastic or glass bottles, bottled water offers numerous benefits, with the most important being portability and ability to stay hydrated anytime, anywhere. Stringent labelling regulations are giving consumer confidence in bottled water a boost. New regulations especially in countries like the United States require product/brand identification and traceability to the origin, date and time of bottling to ensure that consumers get safe and wholesome water. In addition to healthiness and purity, bottled water is also growing in demand for their taste and nutritional value. Fortification of drinking water is a key trend driving the nutritional value of water and in turn the demand for bottled water. Manufacturers to enjoy a price premium in this commoditized market are fortifying water with iron and minerals such as Ca, Mg, Fe, and Zn. Fortified mineral water is increasingly becoming the new vehicle for affordable nutrition. Addition of minerals also alters and enhances the taste of water. Given that premiumisation offers a sizable growth opportunity for all types of bottled water, manufacturers are focusing on new product launches, limited edition innovation, brand redesigns and packaging innovation. For instance, in addition to innovation in mineral bioavailability, manufacturers are also procuring water from newer sources like mountain springs; packaging the same in designer bottles; and launching limited editions of unique shapes of can formats. With global warming and climate change resulting in higher number of weather disasters such as floods, hurricanes and droughts, bottled water is growing in importance and prominence as an emergency source of water when access to drinkable tap water is lost. The United States, China and Europe represent large markets worldwide with a combined share of 60% of the market. China also ranks as the fastest growing market with a CAGR of 10% over the analysis period supported by factors such as poor quality tap-water, increasing health consciousness among the growing middle class population and rise in international tourism.
The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
An Introduction to Bottled Water
Origins of Bottled Water: A Historical Perspective
The Course of Bottled Water: From a Rare Novelty to Million-a-Minute Consumption Rate (1600s-2018)
Types of Bottled Water
Distribution Channels
Bottled Water Market: Pure, Safe and Healthy Attributes Sustain Healthy Growth
The Thirsty World is an Attractive Market for Bottled Water: Global Municipal Drinking Water Demand (In Billion Cubic Meter (BCM))
PET: The Dominant Type of Packaging for Bottled Water
Rising Demand for Clean Water Spurs Bottled Water Market in Developing Economies
Global Competitor Market Shares
Bottled Water Competitor Market Share Scenario Worldwide (in %): 2019
Select Popular Bottled Water Brands Worldwide
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
Bai Brands LLC (USA)
Balance Trading Company (Australia)
CG Roxane, LLC (USA)
Danone S.A. (France)
FIJI Water Company LLC (USA)
Gerolsteiner Brunnen GmbH & Co. KG (Germany)
Hangzhou Wahaha Group Co., Ltd. (China)
Icelandic Water Holdings hf. (Iceland)
National Beverage Corp. (USA)
Nestlé Waters (France)
Niagara Bottling, LLC (USA)
PepsiCo, Inc. (USA)
Premium Waters, Inc. (USA)
The Alkaline Water Company, Inc. (USA)
The Coca Cola Company (USA)
Tibet Water Resources Ltd. (Hong Kong)
VEEN Waters Finland Oy Ltd. (Finland)
Vichy Catalan Corporation (Spain)
Voss of Norway AS (USA)
3. MARKET TRENDS & DRIVERS
Rising Awareness about Waterborne Diseases and the Need for Clean Drinking Water Fuels Growth in Bottled Water Market
Portable and Convenience Benefits Spur Growth in the Bottled Water Market
Inability of Governments to Provide Safe and Reliable Potable Water Enhances Significance of Bottled Water
Lack of Access to Clean Water Provides Opportunity for Bottled Water Market: Percentage Breakdown of Countries without Access to Clean Water
Select Countries with Poor Access to Quality Drinking Water
Rising Demand for Functional and Flavored Water Augurs Well for the Market
Global Functional Water Market Share Breakdown by Ingredient (2019)
Growing Incidence of Obesity Fuels Demand for Flavored and Functional Water
Global Obesity Epidemic: Percentage of Overweight, Obese, and Severely Obese Adults for 2014 and 2025
Rising Acceptance of Premium Bottled Water: Positive Growth Outlook
Select Premium Bottled Water Worldwide: 2019
Market Poised to Benefit from Advancements in Treatment and Bottling Technologies & Development of New Flavors
Introduction of Eco-Friendly Packaging Solutions Presents Substantial Growth Opportunity for Bottled Water Market
Innovations Drive Growth in Bottled Water Market
Packaging Innovations Stress on Recycled, Biodegradable, and Compostable Materials
Metal Cans Come to Fore for Bottled Water Packaging
World Travel Industry Dynamics Favor Robust Growth in Bottled Water Market
International Tourist Arrivals: Breakdown of Number of Arrivals (in Millions) by Geographic Region for 2018
Leading Tourist Destinations Ranked by International Tourist Arrivals (in Millions) for the Year 2018
International Tourist Arrivals: Percentage Breakdown of Number of Inbound Tourists by Purpose of Journey (2018)
Availability of Tap Water at Lower Cost: A Major Market Restraint
Mineral Content and Risk of Contaminants in Bottled Mineral Water, Filtered Water and Tap Water in North America and Europe
Cost of Bottled Water Vs Tap Water in the US (in $ Per U.S. Gallon)
Comparison of Bottled Water and RO Tap Water for Select Brands
Strict Regulations Impede Market Growth
Move to Ban Bottled Water in Select Municipalities and Campuses to Impact Demand for Bottled Water
Environmental Cost of Bottled Water and Concerns over Plastic Use: Major Growth Impediments
Plastic Pollution Emerges as a Major Concern for Bottled Water Industry
Study Finds Microplastics Contamination in Bottled Water Samples
Concentration of Microplastics in Bottled Water: Highest Number of Plastic Particles Found Per Liter of Bottled Water by Select Brands
Ban on Single Use Plastic in Select Countries: Implications for Bottled Water Industry
Prevalence of Unorganized Players and Counterfeit Products Hamper Market Prospects in Developing Regions
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Consumer Shift towards Healthy Beverages Spurs Growth in Bottled Water Market
US Bottled Water Market by Distribution Channel (% Value Share): 2019
Competition
Still Water Market in the US: Market Share (%) of Leading Brands for 2019
Seltzer, Bottled Sparkling/Mineral Water Market in the US: Breakdown of Leading Brands (in %) for 2019
Market Analytics
CANADA
Bottled Water Market in Canada: A Prelude
Market Analytics
JAPAN
CHINA
China: The Leading Market for Bottled Water
Premium Water Rapidly Making Inroads in China
Competitive Landscape
Chinese Bottled Water Market Share Breakdown of Leading Producers (in %): 2019
International Brands Foray into Bottled Water Market
Market Analytics
EUROPE
European Bottled Water Market Poised to Exhibit Steady yet Modest Growth
Still Bottled Water Holds Strong Growth Prospects
European Bottled Water Industry Witnesses Joint Efforts towards Circular Economy
Competitive Landscape
Market Analytics
FRANCE
French Bottled Water Market Displays Stable Growth
Market Analytics
GERMANY
Rising Temperatures and Younger Demographic Fuel Bottled Water Demand
Market Analytics
ITALY
Italy Witnesses Notable Rise in Consumption of Bottled Water
Market Analytics
UNITED KINGDOM
UK Bottled Water Market Continues to Deliver Impressive Performance
Noteworthy Market Trends and Insights
Primary Consumer Demographic
Bottled Water Consumers Pay Attention to Mineral Content
Price Influencing Purchasing Decisions
Glass Outshines other Materials in Sustainability
Finding Recycling Units Remains a Concern
Tap Water Consumption Remains Stable
Impact of Brexit on Bottled Water Production
Rising Exports of Bottled Water
Market Analytics
SPAIN
Economic Recovery and Demand for Healthier Options Propel Bottled Water Market in Spain
Market Analytics
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
Bottled Water Poised to Record Strong Gains
Low Quality of Drinking Water Presents Lucrative Growth Opportunities to Bottled Water Providers
Still Bottled Water and PET Packaging Lead Indian Market, Mineral Water Making a Splash
Regulatory Regime and Challenges for Bottled Water Market
Competitive Scenario
Bottled Water Market in India: Breakdown of Leading Brands (in %) for 2019
Select Popular Bottled Water Brands in India
Market Analytics
SOUTH KOREA
REST OF ASIA-PACIFIC
South Korea: Rising Adoption among Single Person Households Spurs Bottled Water Market
South Korean Bottled Water Market Share Breakdown of Leading Brands for 2019
Market Share of Popular Bottled Mineral Water Brands in South Korea: 2019
Market Analytics
LATIN AMERICA
Bottled Water Market in Latin America Rides on the heightened Need for Hygienic and Clean Water
Pressing Need for Safe Drinking Water Unfurls Lucrative Growth Opportunities: Percentage (In %) of Population with Access to Safe Drinking Water in Latin America by Country
Market Analytics
ARGENTINA
Argentinean Bottled Water Market: An Overview
Market Share of Leading Players in the Argentinean Bottled Water Market: 2019
Market Analytics
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
Bottled Water Market in the Middle East: An Overview
Market Analytics
IRAN
ISRAEL
Demand for Bottled Water Surges Following Reports on the Presence of Lead in Tap Water
Market Analytics
SAUDI ARABIA
Increasing Customer Focus on Health Fuels Market Growth
Market Analytics
UNITED ARAB EMIRATES
Expanding Tourism Drives Growth of Bottled Water Market in the UAE
Efforts to Augment Water Consumption among Children: The Need of the Hour
Market Analytics
REST OF MIDDLE EAST
AFRICA
IV. COMPETITION
Total Companies Profiled: 207
