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Bottled Water - Global Market Trajectory & Analytics

  • ID: 338661
  • Report
  • July 2020
  • Region: Global
  • 654 Pages
  • Global Industry Analysts, Inc
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The global market for Bottled Water is projected to reach US$307.6 billion by 2025, driven by the growing need to slake the thirst of a growing world population. World population is poised to grow from 7.8 billion in 2019 to over 9.8 billion by 2050. In line with this growth, there will be a parallel increase in demand for safe drinking water. Per capita consumption of drinking water in the coming years is poised to increase with science based evidence highlighting water’s role in health and wellness. Few of the reasons why water is important to human health include its vital role in flushing out waste from the body; regulating body temperature; maintaining brain function; producing saliva; protecting tissues and joints; aids in nutrient absorption and digestion; improves blood oxygen circulation; boosts energy; optimizes cognitive function; helps retain youthful and supple skin. Scientific studies have also shown water’s effectiveness in treating medical conditions such as constipation, kidney stones, exercise-induced asthma, urinary tract infection, and hypertension, among others. Against the backdrop of compelling evidence of the benefits of proper hydration, per capita consumption of water is expected to increase between 5 liters to 8 liters per day. Under this scenario, bottled water market is poised to witness strong demand. Bottled water symbolizes a healthful lifestyle and is positioned on the platform of being a convenient, safe and healthy hydration beverage.

Defined as drinking water packaged in plastic or glass bottles, bottled water offers numerous benefits, with the most important being portability and ability to stay hydrated anytime, anywhere. Stringent labelling regulations are giving consumer confidence in bottled water a boost. New regulations especially in countries like the United States require product/brand identification and traceability to the origin, date and time of bottling to ensure that consumers get safe and wholesome water. In addition to healthiness and purity, bottled water is also growing in demand for their taste and nutritional value. Fortification of drinking water is a key trend driving the nutritional value of water and in turn the demand for bottled water. Manufacturers to enjoy a price premium in this commoditized market are fortifying water with iron and minerals such as Ca, Mg, Fe, and Zn. Fortified mineral water is increasingly becoming the new vehicle for affordable nutrition. Addition of minerals also alters and enhances the taste of water. Given that premiumisation offers a sizable growth opportunity for all types of bottled water, manufacturers are focusing on new product launches, limited edition innovation, brand redesigns and packaging innovation. For instance, in addition to innovation in mineral bioavailability, manufacturers are also procuring water from newer sources like mountain springs; packaging the same in designer bottles; and launching limited editions of unique shapes of can formats. With global warming and climate change resulting in higher number of weather disasters such as floods, hurricanes and droughts, bottled water is growing in importance and prominence as an emergency source of water when access to drinkable tap water is lost. The United States, China and Europe represent large markets worldwide with a combined share of 60% of the market. China also ranks as the fastest growing market with a CAGR of 10% over the analysis period supported by factors such as poor quality tap-water, increasing health consciousness among the growing middle class population and rise in international tourism.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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An Introduction to Bottled Water

Origins of Bottled Water: A Historical Perspective

The Course of Bottled Water: From a Rare Novelty to Million-a-Minute Consumption Rate (1600s-2018)

Types of Bottled Water

Distribution Channels

Bottled Water Market: Pure, Safe and Healthy Attributes Sustain Healthy Growth

The Thirsty World is an Attractive Market for Bottled Water: Global Municipal Drinking Water Demand (In Billion Cubic Meter (BCM))

PET: The Dominant Type of Packaging for Bottled Water

Rising Demand for Clean Water Spurs Bottled Water Market in Developing Economies

Global Competitor Market Shares

Bottled Water Competitor Market Share Scenario Worldwide (in %): 2019

Select Popular Bottled Water Brands Worldwide

Impact of Covid-19 and a Looming Global Recession


Bai Brands LLC (USA)

Balance Trading Company (Australia)

CG Roxane, LLC (USA)

Danone S.A. (France)

FIJI Water Company LLC (USA)

Gerolsteiner Brunnen GmbH & Co. KG (Germany)

Hangzhou Wahaha Group Co., Ltd. (China)

Icelandic Water Holdings hf. (Iceland)

National Beverage Corp. (USA)

Nestlé Waters (France)

Niagara Bottling, LLC (USA)

PepsiCo, Inc. (USA)

Premium Waters, Inc. (USA)

The Alkaline Water Company, Inc. (USA)

The Coca Cola Company (USA)

Tibet Water Resources Ltd. (Hong Kong)

VEEN Waters Finland Oy Ltd. (Finland)

Vichy Catalan Corporation (Spain)

Voss of Norway AS (USA)


Rising Awareness about Waterborne Diseases and the Need for Clean Drinking Water Fuels Growth in Bottled Water Market

Portable and Convenience Benefits Spur Growth in the Bottled Water Market

Inability of Governments to Provide Safe and Reliable Potable Water Enhances Significance of Bottled Water

Lack of Access to Clean Water Provides Opportunity for Bottled Water Market: Percentage Breakdown of Countries without Access to Clean Water

Select Countries with Poor Access to Quality Drinking Water

Rising Demand for Functional and Flavored Water Augurs Well for the Market

Global Functional Water Market Share Breakdown by Ingredient (2019)

Growing Incidence of Obesity Fuels Demand for Flavored and Functional Water

Global Obesity Epidemic: Percentage of Overweight, Obese, and Severely Obese Adults for 2014 and 2025

Rising Acceptance of Premium Bottled Water: Positive Growth Outlook

Select Premium Bottled Water Worldwide: 2019

Market Poised to Benefit from Advancements in Treatment and Bottling Technologies & Development of New Flavors

Introduction of Eco-Friendly Packaging Solutions Presents Substantial Growth Opportunity for Bottled Water Market

Innovations Drive Growth in Bottled Water Market

Packaging Innovations Stress on Recycled, Biodegradable, and Compostable Materials

Metal Cans Come to Fore for Bottled Water Packaging

World Travel Industry Dynamics Favor Robust Growth in Bottled Water Market

International Tourist Arrivals: Breakdown of Number of Arrivals (in Millions) by Geographic Region for 2018

Leading Tourist Destinations Ranked by International Tourist Arrivals (in Millions) for the Year 2018

International Tourist Arrivals: Percentage Breakdown of Number of Inbound Tourists by Purpose of Journey (2018)

Availability of Tap Water at Lower Cost: A Major Market Restraint

Mineral Content and Risk of Contaminants in Bottled Mineral Water, Filtered Water and Tap Water in North America and Europe

Cost of Bottled Water Vs Tap Water in the US (in $ Per U.S. Gallon)

Comparison of Bottled Water and RO Tap Water for Select Brands

Strict Regulations Impede Market Growth

Move to Ban Bottled Water in Select Municipalities and Campuses to Impact Demand for Bottled Water

Environmental Cost of Bottled Water and Concerns over Plastic Use: Major Growth Impediments

Plastic Pollution Emerges as a Major Concern for Bottled Water Industry

Study Finds Microplastics Contamination in Bottled Water Samples

Concentration of Microplastics in Bottled Water: Highest Number of Plastic Particles Found Per Liter of Bottled Water by Select Brands

Ban on Single Use Plastic in Select Countries: Implications for Bottled Water Industry

Prevalence of Unorganized Players and Counterfeit Products Hamper Market Prospects in Developing Regions





Consumer Shift towards Healthy Beverages Spurs Growth in Bottled Water Market

US Bottled Water Market by Distribution Channel (% Value Share): 2019


Still Water Market in the US: Market Share (%) of Leading Brands for 2019

Seltzer, Bottled Sparkling/Mineral Water Market in the US: Breakdown of Leading Brands (in %) for 2019

Market Analytics


Bottled Water Market in Canada: A Prelude

Market Analytics



China: The Leading Market for Bottled Water

Premium Water Rapidly Making Inroads in China

Competitive Landscape

Chinese Bottled Water Market Share Breakdown of Leading Producers (in %): 2019

International Brands Foray into Bottled Water Market

Market Analytics


European Bottled Water Market Poised to Exhibit Steady yet Modest Growth

Still Bottled Water Holds Strong Growth Prospects

European Bottled Water Industry Witnesses Joint Efforts towards Circular Economy

Competitive Landscape

Market Analytics


French Bottled Water Market Displays Stable Growth

Market Analytics


Rising Temperatures and Younger Demographic Fuel Bottled Water Demand

Market Analytics


Italy Witnesses Notable Rise in Consumption of Bottled Water

Market Analytics


UK Bottled Water Market Continues to Deliver Impressive Performance

Noteworthy Market Trends and Insights

Primary Consumer Demographic

Bottled Water Consumers Pay Attention to Mineral Content

Price Influencing Purchasing Decisions

Glass Outshines other Materials in Sustainability

Finding Recycling Units Remains a Concern

Tap Water Consumption Remains Stable

Impact of Brexit on Bottled Water Production

Rising Exports of Bottled Water

Market Analytics


Economic Recovery and Demand for Healthier Options Propel Bottled Water Market in Spain

Market Analytics






Bottled Water Poised to Record Strong Gains

Low Quality of Drinking Water Presents Lucrative Growth Opportunities to Bottled Water Providers

Still Bottled Water and PET Packaging Lead Indian Market, Mineral Water Making a Splash

Regulatory Regime and Challenges for Bottled Water Market

Competitive Scenario

Bottled Water Market in India: Breakdown of Leading Brands (in %) for 2019

Select Popular Bottled Water Brands in India

Market Analytics



South Korea: Rising Adoption among Single Person Households Spurs Bottled Water Market

South Korean Bottled Water Market Share Breakdown of Leading Brands for 2019

Market Share of Popular Bottled Mineral Water Brands in South Korea: 2019

Market Analytics


Bottled Water Market in Latin America Rides on the heightened Need for Hygienic and Clean Water

Pressing Need for Safe Drinking Water Unfurls Lucrative Growth Opportunities: Percentage (In %) of Population with Access to Safe Drinking Water in Latin America by Country

Market Analytics


Argentinean Bottled Water Market: An Overview

Market Share of Leading Players in the Argentinean Bottled Water Market: 2019

Market Analytics





Bottled Water Market in the Middle East: An Overview

Market Analytics



Demand for Bottled Water Surges Following Reports on the Presence of Lead in Tap Water

Market Analytics


Increasing Customer Focus on Health Fuels Market Growth

Market Analytics


Expanding Tourism Drives Growth of Bottled Water Market in the UAE

Efforts to Augment Water Consumption among Children: The Need of the Hour

Market Analytics




Total Companies Profiled: 207

Note: Product cover images may vary from those shown