Oral Hygiene Products - Global Strategic Business Report

  • ID: 338701
  • Report
  • Region: Global
  • 633 Pages
  • Global Industry Analysts, Inc
1 of 4

FEATURED COMPANIES

  • Church & Dwight, US
  • Dentaid, Spain
  • GlaxoSmithKline, UK
  • Henkel KGaA, Germany
  • Jordan AS, Norway
  • Lion Corp, Japan
  • MORE
This report analyzes the worldwide markets for Oral Hygiene Products in Millions of US$. The major product segments analyzed are Dentifrice, Toothbrushes, Mouthwashes, Breath Fresheners, Dental Floss, Denture Care Products, (Denture Cleansers, & Denture Adhesives), and Oral Hygiene Products (include dental gum, tongue cleaners, tooth polishes, tooth picks etc). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics.

The report profiles 199 companies including many key and niche players worldwide such as Church & Dwight, Colgate-Palmolive, Dentaid, Dr. Fresh, Inc., GlaxoSmithKline, Henkel KGaA, Johnson & Johnson, Jordan AS, Kao Corp, Lion Corp, Procter & Gamble, Global Gillette, Oral-B Laboratories, Sunstar Inc, and Unilever NV. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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2 of 4

FEATURED COMPANIES

  • Church & Dwight, US
  • Dentaid, Spain
  • GlaxoSmithKline, UK
  • Henkel KGaA, Germany
  • Jordan AS, Norway
  • Lion Corp, Japan
  • MORE
ORAL HYGIENE PRODUCTS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Scope and Segmentation I-3
Dentifrice I-4
Toothbrush I-4
Mouthwash I-4
Dental Floss I-4
Denture Care Products I-4
Denture Cleansers I-4
Denture Adhesives I-4

II. Executive Summary

1. Industry Overview II-1
Market Outlook II-1
Oral Hygiene: On an Upward Trend II-1
Dentifrice - A Key Segment II-1
Toothbrushes - Growth Driven by Replacement Demand II-1
Mouthwash - Gaining in Advanced Markets II-2
Breath Freshener - Market with Healthy Growth II-2
Dental Floss - Small Market with Steady Growth II-2
Denture Care Products - Market with Cleansers and Adhesives II-2
Major Trends/Issues II-3
Beauty in the Bathroom II-3
The New Kid in Town II-3
Innovation is the Need of the Hour II-3
Product Innovations Spur Growth II-4
Multi Functional Products Drive Oral Care Market II-4
Consumers Ask for Something More II-4
Manual Toothbrush Segment Sees Growth II-4
Power-Assisted Toothbrushes Drive Oral Hygiene Growth II-4
Children’s Oral Care Market: Key Target Base II-5
Consumer Loyalty - A Major Demand Determinant II-5
Gum Care – The Evolving Trend II-6
Growing Popularity of Whitening Toothpaste and Strips II-6
Oral Rinse Takes the Oral Care Market by Storm II-6
Toothbrush Sanitation Concerns Overplayed II-6
Market Structure II-7
Mature Market Growth Driven by Specialty Products II-7
Saturation Triggers Competition II-7
Brand Leveraging II-7
Transnationals - Ruling the Roost II-7
Diversification - A Survival Strategy II-8
Competitive Scenario II-8
Market Leaders – Brands & Companies II-8
Table 1: Global Market for Oral Hygiene Products (2006):
Percentage Value Share by Leading Company for Colgate
Palmolive, Procter & Gamble, GlaxoSmithKline, Johnson &
Johnson, Unilever and Others (includes corresponding
Graph/Chart) II-8

Table 2: Global Market for Oral Hygiene Brands (2007):
Percentage Value Share by Leading Brand for Colgate, Crest,
Oral-B, Signal, Braun and Others (includes corresponding
Graph/Chart) II-9
Leading Brands/Companies – A Recent Past Perspective II-9
Table 3: Leading Oral Hygiene Companies Worldwide (2005):
Percentage Share Breakdown by Value Sales for
Colgate-Palmolive, P&G, GlaxoSmithKline, Unilever, Pfizer
and Others (includes corresponding Graph/Chart) II-9

Table 4: Leading Players in Worldwide Toothpaste Market
(2005): Percentage Share Breakdown by Value Sales for
Colgate-Palmolive, P&G, Unilever, GlaxoSmithKline, and
Others (includes corresponding Graph/Chart) II-9

Table 5: Leading Players in Worldwide Toothbrush Market
(2005): Percentage Share Breakdown by Value Sales for P&G,
Colgate-Palmolive, GlaxoSmithKline, Unilever, and Others
(includes corresponding Graph/Chart) II-10

Table 6: Leading Players in Worldwide Mouthwash Market
(2005): Percentage Share Breakdown by Value Sales for
Pfizer, Colgate-Palmolive, GlaxoSmithKline, P&G, Unilever,
and Others (includes corresponding Graph/Chart) II-10
Key Factors Impacting Sales II-10
Factors Impacting Sales of Oral Hygiene Products in the
Worldwide Market (On a Scale of 1-10) II-10
Emerging Segments in Oral Care II-11
Children’s Oral Care Market II-11
Remineralizing Systems II-11
Tongue Cleaning - A New Segment in the Oral Care Market II-12
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients II-12
Market Features II-12
Huge Investment in R&D II-12
Low Asset Requirement II-12
Marketing Strength II-12
Distribution Network II-12
Advertising and Promotion II-13
Advertising - For A “Brand” New Smile II-13
Table 7: Toothbrush and Toothpaste Advertising in the UK
(2000 & 2005) – Percentage Share Breakdown by Media Used for
TV, Press, Outdoor and Cinema (includes corresponding
Graph/Chart) II-13
Ad Expenditures for Select Oral Hygiene Products/ Brands in
the Recent Past II-14
Table 8: Media Expenditure of Select Toothpaste Brands in
the US: 2000 - Aquafresh, Arm & Hammer, Colgate, Crest,
Mentadent, Rembrandt, Sensodyne (US$ in million) (includes
corresponding Graph/Chart) II-14

Table 9: Media Expenditure of Select Manual and Electric
Toothbrush Brands in the US: 1999 – Braun Oral B Manual,
Electric
Colgate Manual, Electric
Crest Manual, Electric

Reach Manual
Mentadent Manual (US$ Million)(includes
corresponding Graph/Chart) II-14

Table 10: Ad Spend of Select Advertisers in the UK
Toothbrush/Toothpaste Market: 2000 - Boots, Braun Electric,
Carter Wallace, Colgate Palmolive, EC De Witt & Co, Food
Brokers, GlaxoSmithKline, Optiva, Oral B Laboratories,
Stafford Miller (UK£ in Thousands) (includes corresponding
Graph/Chart) II-15
Brand - Impact on Purchases II-15
Channels of Distribution II-15
Strategies to Increase Market Share II-15
Emergence of Multi-Channel Buyers II-16
Supermarkets as a Primary Distribution Channel II-16
Premium Oral Care Brands to Profit Drug Stores II-16
Retail Scenario Across Major Markets - Historic & Recent Past II-17
Table 11: Market Share of Leading Mouthwash Brands in US
Drugstores: 2000 - Listerine, Scope, Flax, Colgate Peroxyl,
Act, Biotene, Targon, Cepacol, Other (In %) (includes
corresponding Graph/Chart) II-17

Table 12: Sales of Dental Floss Brands through FDM Channels
in the US: 2000 (US$ Million) - Glide, J & J Reach
Whitening, Oral B, Oral B Satinfloss, Oral B Ultra Floss,
Reach, Reach Dentotape, Reach Easy Slide, Reach Gentle Gum
Care (includes corresponding Graph/Chart) II-17

Table 13: Market Share of Leading Oral Rinse Brands in the
US: 2001 - Listerine, Scope, Plax, Act, Targon, Act for
Kids, Capacol, Biotene, and Others (In %) (includes
corresponding Graph/Chart) II-18

Table 14: Toothpaste Sales by Retail Channel in Germany:
2005 - Mass Market, Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) II-18

Table 15: Toothbrush Sales by Retail Channel in Germany:
2005 - Mass Market, Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) II-18

Table 16: Mouthwash Sales by Retail Channel in Germany: 2005
  • Mass Market, Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) II-18

Table 17: Leading Toothpaste Brands in Mass Market and
Department Stores in Italy 2001: Mentadent, Colgate, AZ,
Antica Erboristeria, Aquafresh and Pasta del Capitano (In %)
(includes corresponding Graph/Chart) II-19

Table 18: Leading Toothpaste Brands Sold Through Pharmacies
in Italy (2001): Neo-Emoform, AZ, Sensodyne, Elmex,
lodosan, and, Blanx (In %) (includes corresponding
Graph/Chart) II-19

Table 19: Leading Mouthwash Brands Sold through Pharmacies
in Italy (2000): Tantum Verde, Dentosan, Froben, Goccemed
lodosan, Oraseptic, Corsodyl, Plak Out, and Antoral Gala
(In %) (includes corresponding Graph/Chart) II-20

Table 20: Leading Mouthwash Brands Sold through Mass Market
Channels in Italy: 2000- Colgate, Mentadent, Oral B,
lodosan, Pasta del Capitano, AZ, Private label, and Others
(Market Share In %) (includes corresponding Graph/Chart) II-20

Table 21: Leading Toothpaste Brands Sold through Mass
Market in Spain (2003): Colgate, Licor del Polo, Signal,
Binaca, Kemphor, Profiden, Close-Up, Denivit and Sensodyne
(In %) (includes corresponding Graph/Chart) II-21

Table 22: Leading Mouthwash Brands Sold Through Mass Market
Channels in Spain (2000): Listerine, Licor del Polo,
Kemphor, Plax, Oral B and Vademecum (In %) (includes
corresponding Graph/Chart) II-21

2. Product Classification and Analysis II-22
A. Dentifrice II-22
Battle of the Brands II-22
Transformation in the Market II-22
Toothpaste Ingredients II-22
Select Toothpaste Ingredients and their Functions II-23
New Flavors in Toothpastes II-23
Types of Toothpastes II-23
Toothpaste for Sensitive Teeth - A Niche Market II-24
Whitening Toothpastes - Fastest Growing II-24
Toothpaste for Children II-24
Fluoride-Free Toothpastes II-24
Retardant Toothpaste II-24
Tartar-Control Toothpastes II-24
Baking Soda-Based Toothpastes II-25
Hydrogen Peroxide-Based Toothpastes II-25
Desensitizing Toothpastes II-25
Abrasives II-25
Denture Pastes II-25
Tooth and Gum Gel II-25
Ginseng Toothpaste II-25
Toothpastes with Natural Products II-25
Leading Toothpaste Brands and Players Between 2000 and 2005
in Major Markets Worldwide II-26
Leading Brands Marketed by Major Toothpaste Vendors (2004
): Colgate, Procter & Gamble, GlaxoSmithkline, Church &
Dwight II-26
Table 23: Leading Players in the World Market for
Toothpaste (2003 & 2005): Percentage Breakdown of Value
Sales by Company for Colgate Palmolive, GlaxoSmithKline,
Procter & Gamble, Church & Dwight/Unilever and Others
(includes corresponding Graph/Chart) II-27

Table 24: Leading Players in the US Market for Toothpaste
(2003 & 2005): Percentage Breakdown of Value Sales by
Company for Colgate Oral Pharmaceuticals, Procter &
Gamble, GlaxoSmithKline, Unilever, Church & Dwight,
Rembrant, Toms of Maine Inc, and Others (includes
corresponding Graph/Chart) II-27

Table 25: Leading Players in the US Market for Toothpaste
(2003 & 2005): Percentage Breakdown of Volume Sales by
Company for Colgate Oral Pharmaceuticals, Procter & Gamble,
GlaxoSmithKline, Unilever, Church & Dwight Co Inc,
Rembrant, Toms of Maine Inc, and Oral-B Laboratories
(includes corresponding Graph/Chart) II-28

Table 26: Leading Players in the US Market for Tooth
Whiteners (2004 & 2005): Percentage Share Breakdown by
Value Sales for Procter & Gamble, Colgate-Palmolive, and
Others (includes corresponding Graph/Chart) II-28

Table 27: Leading Toothpaste Brands in Canada: 2000 (Share
In %) - Colgate, Crest, Aquafresh, Sensodyne, Arm & Hammer,
Close-Up, Oral-B, Aim, Macleans, Pepsodent, and Others
(includes corresponding Graph/Chart) II-29

Table 28: Leading Players in the Japanese Market for
Toothpaste (2003 & 2005): Percentage Share Breakdown of
Value Sales by Company for Lion Corp, Sunstar, Kao, Sangi,
GlaxoSmithKline KK and Others (includes corresponding
Graph/Chart) II-29

Table 29: Leading Players in the Italian Market for
Toothpaste (2003): Percentage Share Breakdown of Value
Sales by Company for Colgate, Procter & Gamble, Unilever,
and Others (includes corresponding Graph/Chart) II-30

Table 30: Leading Toothpaste Brands and Marketers in
France: 2000 - Signal, Sanogyl, Colgate, Aquafresh,
Teraxyl, and Others (Market Share in %) (includes
corresponding Graph/Chart) II-30

Table 31: Leading Toothpaste Brands in Germany (2000):
Odol med 3, Aronal and Elmex, Blendam and Blendi, Colgate,
Sensodyne, Dentagard, Theramed, Signal and Meridol (In %)
(includes corresponding Graph/Chart) II-31

Table 32: Leading Childrens Toothpaste Brands in Germany
(2000): Elmex Kinder, Theramed Junior, Blendi, Odol Med3
Milchzahn, Putzi and Colgate My First (Share in %)
(includes corresponding Graph/Chart) II-31

Table 33: Leading Toothpaste Brands in the UK: 2000 (Market
Share in %) – Colgate, Macleans, Aquafresh, Sensodyne, and
Others (includes corresponding Graph/Chart) II-31

Table 34: Leading Toothpaste Brands in Italy: 2000 (Market
Share in %) – Mentadent, Colgate, AZ, Aquafresh, Antica
Erboristuria, and Others (includes corresponding
Graph/Chart) II-32

Table 35: Leading Toothpaste Brands in Spain: 2000 (Market
Share in %) - Colgate, Licor del Polo, Signal, Binaca,
Kemphor, Profiden, Close-Up, Denivit, Sensodyne, and
Others (includes corresponding Graph/Chart) II-32

Table 36: Leading Toothpaste Brands in China: 2000 (Market
Share in %) - Colgate, Zhonghua, Crest, Signal,
Liangmianzhen, Heimei, Legsuanling, Liubizhi, Kangchiling,
and Other (includes corresponding Graph/Chart) II-32
B. Toothbrush II-33
Innovation and Branding Shape Progress II-33
Types of Toothbrushes II-33
Interproximal Toothbrushes II-33
Toothbrushes with Rubber Tip II-33
Travel Toothbrushes II-34
Denture Toothbrushes II-34
Electric Toothbrushes II-34
Other Types of Toothbrushes II-34
Leading Toothbrush Brands and Players Between 2000 and 2005
in Select Major Markets II-34
Table 37: Leading Toothpaste Vendors in Brazil: 2000 (Market
Share in %) – Unilever, Sorriso, Other (includes
corresponding Graph/Chart) II-35

Table 38: Leading Players in the World Market for Toothbrush
(2003 & 2005) – Percentage Share Breakdown of Value Sales by
Company for Colgate Palmolive, Gillette Co, GlaxoSmithKline
Plc, Procter & Gamble, Unilever, Private Label and Others
(includes corresponding Graph/Chart) II-35

Table 39: Leading Players in the US Market for Manual
Toothbrush (2004) – Percentage Share Breakdown of Value
Sales by Company for Colgate, Gillette, GlaxoSmithkline,
J & J, Sunstar Butler, P & G, Private Label, and Others
(includes corresponding Graph/Chart) II-36

Table 40: Leading Players in the US Market for Power
Toothbrush (2004): Percentage Share Breakdown of Value
Sales by Company for Colgate, Gillette, Philips Electronics
Industries, Procter & Gamble, Water Pik, and Others
(includes corresponding Graph/Chart) II-36

Table 41: Leading Toothbrush Brands in the US: 2000 (Market
Share in %) - Oral B Advantage, Oral B Crossaction, Oral B
Indicator, Colgate Navigator, Colgate Wave, Advanced Design
Reach, Colgate Total, Reach Plaque Sweeper, Aquafresh Flex,
Mentadent Procare, and Others (includes corresponding
Graph/Chart) II-37

Table 42: Leading Players in the French Market for
Toothbrush (2003 & 2005): Percentage Share Breakdown of
Retail Value Sales by Company for Unilever,
Colgate-Palmolive, GlaxoSmithkline and Others (includes
corresponding Graph/Chart) II-37

Table 43: Leading Toothbrush Brands in Germany: 2000 -
Aronal, Blend-a-Dent, Colgate, Dr Best, Elmex, Oral-B,
Signal, and Others (Market Share in %) (includes
corresponding Graph/Chart) II-38
C. Mouthwash II-38
Offering More Protection II-38
Types of Mouthwashes II-38
Breath Freshening Mouthwashes II-38
Anti-Plaque Mouthwashes II-38
Anticavity Mouthwashes II-39
Select Mouthwash Ingredients and their Attributes II-39
Other Types of Mouthwashes II-39
Antiseptic Mouthwashes II-39
Medicated Mouthwashes II-39
Natural Mouthwash II-40
Differentiation of Mouthwashes Based on Color/Flavor II-40
Leading Mouthwash Brands, Players and their Market Shares
Between 2000 and 2005 II-40
Table 44: Leading Toothbrush Brands in the UK: 2000 (Market
Share in %) – Oral B, Reach, Aquafresh, Boots, Colgate
Precision, Private Label, and Others (includes corresponding
Graph/Chart) II-41

Table 45: Market Shares of Major Mouthwash/Dental Rinse
Brands in the US (2003 & 2005): Act, Act for Kids, Biotene,
Cepacol, Dentek, Listerine, Plax, Scope, Targon,
Therabreath, and Others (% Share in terms of Dollar Sales)
(includes corresponding Graph/Chart) II-41

Table 46: Leading Players in the US Market for Mouthwash
(2004 & 2005): Percentage Share Breakdown of Value Sales by
Company for Colgate-Palmolive, Pfizer, Private Label,
Procter & Gamble, and Others (includes corresponding
Graph/Chart) II-42

Table 47: Leading Players in the US Market for Mouthwash
(2004 & 2005): Percentage Share Breakdown of Volume Sales by
Company for Colgate-Palmolive, Pfizer, Private Label,
Procter & Gamble, and Others (includes corresponding
Graph/Chart) II-42

Table 48: Leading Mouthwash Brands in Spain: 2000 (Market
Share in %) - Listerine, Licor del Polo, Kemphor, Plax, Oral
B, Vademecum, Signal, Listermint, and Others (includes
corresponding Graph/Chart) II-43
D. Breath Fresheners II-43
Overview and Trends II-43
Leading Breath Freshener Brands, Players, and their Market
Shares Between 2000 and 2005 II-44
Table 49: Sales of Leading Breath Freshener Brands in the
US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal
Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet
Breath Xtreme, Therabreath (Value Sales in US$ Thousand

Volume Sales in Thousand Units) (includes corresponding
Graph/Chart) II-44

Table 50: Market Shares of Leading Breath Freshener Brands
in the US (2004): Binaca, Binaca Blasters, BreathAsure,
Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath,
Sweet Breath Xtreme, Therabreath and Others (% Share in
terms of Dollar Sales) (includes corresponding Graph/Chart) II-45

Table 51: Market Shares of Leading Breath Freshener Brands
in the US (2004): Binaca, Binaca Blasters, BreathAsure,
Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath,
Sweet Breath Xtreme, Therabreath and Others (% Share in
terms of Unit Sales) (includes corresponding Graph/Chart) II-45

Table 52: Sales of Leading Breath Mint Brands in the US
(2004): Altoids, Aqua Drops, BreathSavers, Certs, Certs
Cool Mint Drops, Eclipse, Icebreakers, Mentos Breathmakers,
and Tic Tac (Volume Sales in Million Units) (includes
corresponding Graph/Chart) II-46

Table 53: Leading Breath Mint Brands in the US: 2003 -
Altoids, Aqua Drops, Breathmakers, BreathSavers, Certs,
Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos
Breathmakers, Tic Tac and Private Label (in Million Units)
(includes corresponding Graph/Chart) II-46

Table 54: Leading Breath Freshener/Mint Brands in the US:
2000 (Market Share in %) - Altoids, Tic Tac, Breath Savers,
Certs Cool Mint Drops, Certs Cool Mint Drops, Certs,
IceBreakers Mints, Smint, Breath Savers Cool Blasts and
Others (includes corresponding Graph/Chart) II-47

Table 55: Leading Breath Freshener/Spray Brands in the US:
2000 (Market Share in %) - Sweet Breath, Binaca, Breath
Assure, Dentek Breath Remedy, Binaca Blasters, Breath Asure
D, Orablast, Rembrandt, Crystal Breath, and Others (includes
corresponding Graph/Chart) II-47

Table 56: Leading Mint Brands in the US: 2000 (Market Share
in %) - Lifesavers, Mentos, Brock, Lifesavers Wint-O-Green,
Brachs, Farleys, Richardson After Dinner, Private Label,
and Others (includes corresponding Graph/Chart) II-48
E. Dental Floss II-48
Floss for Sparkling Teeth II-48
Types of Dental Floss II-48
Dental Tape II-48
Dental Floss II-49
Natural Dental Floss II-49
Leading Dental Floss Brands, Players, and their Market
Shares Between 2000 and 2005 II-49
Leading Dental Floss Brands Marketed by Major Vendors (2004
): Colgate-Palmolive, Procter & Gamble, Gillette, Johnson &
Johnson, US Dentek Corp, and Sunstar Pharmaceutical Inc. II-49
Table 57: Leading Dental Floss Brands in the US (2004-2005):
Percentage Share Breakdown by Value Sales for Glide,
Oral-B, Oral-B Humming bird, Reach, Reach Access, Wild,
Dentex, G- U- M, Butler, Private Label, and Others (includes
corresponding Graph/Chart) II-50

Table 58: Market Share of Leading Dental Floss Brands
(2000): Glide, Johnson & Johnson, Oral B, Oral B Satinfloss,
Oral B Super, Oral B Ultra, Reach, Reach Dentotape, Reach
Easy Slide, Reach Gentle Gum Care, and Others (In %)
(includes corresponding Graph/Chart) II-50

Table 59: Leading Players in the Chinese Market for Dental
Floss (2003 & 2005) – Percentage Share Breakdown of Value
Sales by Company for Johnson & Johnson, Lion Corp, Sunstar
and Others (includes corresponding Graph/Chart) II-51
F. Denture Care Products II-51
Huge Untapped Market II-51
Complete Denture II-51
Conventional Vs. Immediate Dentures II-52
Overdenture II-52
Types of Denture Care Products II-52
Denture Cleansers II-52
Denture Adhesives II-52
Leading Denture Care Brands, Players, and their Market
Shares Between 2000 and 2005 II-52
Table 60: Market Shares of Major Denture Cleanser (Tablets)
Brands in the US (2004): Efferdent, Efferdent Plus,
Fixodent, Polident, Polident for Partials, Polident
Overnight, Smokers Polident, and Others (% Share in terms
of Dollar Sales) (includes corresponding Graph/Chart) II-52

Table 61: Market Shares of Major Denture Adhesive Brands in
the US (2004): Cushion Grip, Fixodent, Fixodent Free,
Fixodent Fresh, Poligrip Free, Poligrip Ultra Fresh,
Rigident, Sea-Bond, Super Poligrip, Super Wernets, and
Others (% Share in terms of Dollar Sales) (includes
corresponding Graph/Chart) II-53

Table 62: Leading Dental Cleanser (Paste/Powder) Brands in
the US: 2001 - Dentu-Crème, Fresh n Brite, Dentu-Gel, Stain
Away Plus, Ban A Stain, Kleenite, Polident, and Others
(Market Share in %) (includes corresponding Graph/Chart) II-53

Table 63: Leading Dental Accessory/Tools Brands in the US:
2000 (Market Share in %) - Braun Oral B, Sonicare, Water
Pik, Dr Johns Spinbrush, InterPlak, Butler Gum, Butler
Proxabrush, Colgate ActiBrush, Oral B, and Other (includes
corresponding Graph/Chart) II-53

3. Technological Innovations – A Recent Past Perspective II-54

New Formulation for Toothpaste II-54
HyG Ionic Toothbrush from Periproducts II-54
Measuring Device for Bad Breath II-54
Flosser from Waterpik Technologies II-54
Biologists Develop Genetically Modified Bacteria II-54
Electric Toothbrushes - The Market to Watch II-55

4. Product Introductions/Innovations II-56
Oral-B Launches Classic GumProtect Toothbrush II-56
Paradise Dental Launches Platypus for Effective Flossing II-56
GlaxoSmithKline Launches Sensodyne Gum Protection II-56
US Company Launches Kissable for Oral Care II-56
Xlear Launches Spry Green Tea Flavored Gum II-56
Preventech Introduces Spearmint Flavor to NEXT II-57
Pearl Drops Launches Cosmetic Teeth Whitener II-57
GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel II-57
GlaxoSmithKline Launches Aquafresh 3 Way Buzz Toothbrush II-57
Practicon Launches SmileGoods® Toothbrushes II-57
Oral-B and Crest Introduces 3D White Paste and Brush II-58
Kimberly-Clark Introduces KIMVENT II-58
GlaxoSmithKline Introduces New Mouthrinse II-58
Oral-B to Launch CrossAction Complete Toothbrush to Expand
CrossAction Line II-58
AT Bluebell Pharmacies Launches Dentium Total Solution Toothpaste II-58
Xlear Introduces Spry Tooth Gel with Infant Pacifier II-58
Tom’s of Maine Launches a New Formula II-59
Neks Technologies Unveils DetecTar mini II-59
Sunstar Launches GUM® Summit™+ Toothbrush II-59
Zenith Dental Launches ClearShield 5% Sodium Fluoride Varnish II-59
GlaxoSmithKline Launches Aquafresh Extreme Clean Purifying
Mouthwash II-59
Sunstar Americas Introduces New Go-Betweens Ultra II-60
Sunstar Introduces Soft-Picks II-60
Ultreo Launches Toothbrush with Ultrasound Wave Technology II-60
Johnson & Johnson Introduces Reach CleanPaste Floss II-60
Premier Launches Fluoride Varnish II-60
GlaxoSmithKline Launches Aquafresh Extreme Clean Purifying
Mouthwash II-61
GlaxoSmithKline Introduces New Aquafresh White Trays II-61
Hindustan Unilever Introduces Pepsodent Kids Toothpaste II-61
Oral-B Introduces Shiny Clean Toothbrush II-61
Oral-B® Introduces Triumph™ With Smart Guide™ II-61
Sunstar Subsidiary Launches GUM Products II-61
Oriflame Introduces New Oral Hygiene System II-62
Alva-Amco Introduces Teeth Desensitizing Rinse II-62
JASON Introduces New Flavored Toothpaste & Mouthwash II-62
Vista Dental Products Launches Spring Toothbrush II-62
Vista Dental Products Introduces Breeze Toothbrushes II-62
Xlear Introduces New Spry Spearmint Toothpaste II-62
LISTERINE® Introduces LISTERINE WHITENING® Quick Dissolving
Strips II-63
Colgate Oral Pharmaceuticals Launches New Whitening System II-63
Sunstar Butler Launches GUM Implant Kit II-63
Sunstar Butler Unveils New Plaque Disclosants II-63
Oral Pain Relief Product Unveiled II-63
Premier® Unveils Prophy Paste II-63
Crest Introduces ADA-Approved Pro-Health™ Toothpaste II-64
Sunstar Butler Introduces Crayola Flossers and Toothbrushes II-64
P&G Launches Oral-B Vitality Line of Power Toothbrushes II-64
Proctor & Gamble Launches Oral-B Pulsar Toothbrush II-64
Philips Sonicare Releases Sonicare Elite II-64
GlaxoSmithKline Unveils Polident Fresh Cleanse II-65
GSK to Unveil Gel Toothpaste II-65
NovaMin Technology and Hager & Werken Introduces
Nanosensitive™ Toothpaste II-65
Colgate Introduces New Colgate 360o Toothbrush II-65
Emami to Unveil Ayurvedic toothpaste II-65
Lion to Launch Dent Health Toothbrush II-65
Lion to Launch Dent Health SP Medicated Toothpaste II-66
Medicom Unveils Neutral Sodium Fluoride Gel II-66
GRINrx Introduces GRINrx Pre-White II-66
Viatek Launches New Toothbrush Attachment II-66
Sultan Healthcare Unveils Cleanlets™ II-66
Waterpik® Launches Waterpik Ultra II-67
Dentaid to Release New Mouthwash II-67
Kao to Unleash an Oral Care Purifier II-67
GSK to Introduce New Sensodyne II-67
Colgate to Unleash Toothpaste for Receding Gums II-67
Laclede Unveils Biotene SensitiveToothpaste II-67
Whitening Expressions Launches Flagship Brand, Aquawhite II-67

5. Product Launches in Recent Past II-68
Nimbus Introduces Compact Brush Head Toothbrush II-68
Colgate Introduces New Colgate Super Flexible Toothbrush II-68
CPIL Launches Toothpaste with Active Salt II-68
GlaxoSmithKline Introduces Oasis Moisturizing Mouthwash and
Mouthspray II-68
Laclede Launches Biotene® Mouthwash for Dry Mouth Relief II-68
Oral-B Unleashes Technologically-Advanced Triumph Power
Toothbrush II-68
All-Sport Brush LLC Launches SportzDent Brand of Oral Care
products II-69
P&G Foray Mouthwash Category with Crest Pro-Health Rinse II-69
Church & Dwight Launches Mentadent Toothpaste with Liquid
Calcium II-69
Colgate-Palmolive Unveils Luminous™ Toothpaste II-69
Lion Unleashes Clinica Kids Series Nationwide II-69
P&G Unveils New Crest Pro-Health Rinse II-69
Fire Fly Toothbrush Attracts Children’s Attention II-69
Gillette Introduces Premium Power Toothbrushes II-70
Radius Toothbrush for Good Dental Hygiene II-70
Johnson & Johnson K.K. Unveils New Electric Brush II-70
New CrossAction Power Toothbrush from Oral-B II-70
Sanyo Electric Co Launches New Type of Electric Toothbrush II-70
Colgate-Palmolive Launches Colgate® Simply White® Night II-70
Colgate-Palmolive Launches Colgate® Total® Advanced Fresh
Toothpaste II-70
Gillette Introduces Oral-B Professional Care 7000 Series II-71
Rembrandt Launches Stain Removal Mouthwash II-71
Jacks Launches New Toothbrush Range II-71
Daisaku Shoji Launches Double Head Electric Toothbrush II-71
Minimum Launches Electric Toothbrush for Kids II-71
Morishita Jintan Introduces New Breath Freshener II-71
Toms of Maine Expands Oral Care Line II-71
Koden Releases Den Coat II-72
Cerapure Releases Dental Silica II-72
Dental Whitening Corp Introduces Smile Magic II-72
Colgate Introduces Colgate Simply White Whitening Toothpaste II-72
Braun Launches Kids Power Toothbrush Set II-72
LG Unveils New Toothbrush in Korea II-72
Colgate Launches New Toothbrush in Norway II-72
GlaxoSmithKline Introduces Aquafresh Max-Active II-72
Braun Shanghai International Trade Co. Launches Battery-
Operated Toothbrush in India and China II-73
Aquafresh Introduces New Toothbrushes to Line II-73
Pfizer Launches Oral Care Strip II-73
Colgate-Palmolive Launches new Colgate® Herbal White™ II-73
Colgate-Palmolive Launches Colgate 2in1 II-73
Gillette Introduces Oral-B® CrossAction® Power and Manual
Toothbrushes II-73
Sunstar Launches New Mouthwash II-74
Lion Launches New Mouthwash II-74
GlaxoSmithKline Reintroduces Sensodyne Gentle Mouthwash II-74
Sunstar Launches Tooth Specific Toothbrush II-74
Kobayashi Pharm Launches Toothpick Gap Toothbrush II-74
Gillette Launches Skelton Electric Toothbrush II-74
Oralwave Introduces Oralwave 222 Battery-Powered Toothbrush II-75
Condor Introduces KLB Toothbrush II-75
Lion Launches Clear Handle Toothbrush II-75
Asuno Sangyo Introduces Buranka II-75
Johnson & Johnson Introduces Toothbrush Brand II-75
House Foods introduces House Sawayaka Toiki Pure Mint II-75
GlaxoSmithKline Reintroduces Sensodyne Floss Range II-75
VitechAmerica Launches Myntz II-76
Brimms Laboratories Introduces Brimms Denture Bath Strainer
System II-76
Procter & Gamble Launches Battery-Operated Toothbrush II-76
Sunstar Expands its Line of Electric Toothbrushes II-76
Lion Launches New Breath Freshener II-76
New Toothpaste by Lion II-76
Colgate Supershakti Toothpowder Launched II-76
CP Launches New 3D Toothbrushes for Kids II-76
Anticavity Fluoride Toothpaste Launched II-77
Electric Toothbrush from Colgate-Palmolive II-77
New Toothpaste with 3-Hour Breath Control Launched II-77
Church & Dwight Co Inc Introduces New Mouthwash II-77
Mint Flavored Toothpaste from Church & Dwight II-77
Elida Introduces New Toothpaste in France II-77
Stafford-Miller Launches New Toothbrush II-77
Colgate-Palomolive Launches Electric Toothbrush for Kids II-78
Lion Launches New Variety of Lion Micro Clean Toothpaste II-78

6. Recent Industry Activity II-79
Church & Dwight to Take Over Del Pharmaceuticals Business II-79
Linden Divests Stake in Ranir II-79
Remedent Bags Purchase Order for Teeth Whitening System II-79
Remedent Launches Strategic Marketing Group- GlamTech II-79
Remedent Bags Order from CVS Pharmacy Stores II-79
Elgydium Signs Distribution Agreement for Toothpaste II-80
Medline Inks Purchase Agreement with Chester Labs for Mouth
Rinse II-80
Pepsodent Collaborates with IDA to Promote Oral Health Care II-80
Colgate-Palmolive Acquires Majority Stake in CC Health Care II-80
3M to Take Over German TOP-Service II-80
Remedent Inks Distribution Deal with BriteDent II-81
Remedent Inks Deal with Thimar Al Jazirah II-81
Remedent Enters into a Contract with Al Mazroui II-81
QuantRx Inks Marketing Agreement with ALT BioScience II-81
Lornamead Transfers Headquarters to Connecticut II-81
Chattem Takes Over Johnson & Johnson Brands II-81
3M Acquires PERIDEX Brand from Zila II-82
Mattel Collaborates with Procter & Gamble II-82
HYTEC Merges with IMTEC II-82
Wrigley Secures ADA’s Seal of Acceptance for Sugar-Free
Chewing Gums II-82
Premier Purchasing Inks Agreement with Sage Products II-82
African Consumer Care Establishes Toothpaste Plant II-82
Colgate-Palmolive Acquires Majority Stake in Three Toothpaste
Companies II-83
Hindustan Lever Limited Changes Name to Hindustan Unilever
Limited II-83
MetLife to Take Over SafeGuard II-83
DENTSPLY Takes Over Sultan Healthcare II-83
Electro-Optical Inks Licensing Deal with KaVo Dental II-83
Cable & Co. Worldwide Takes Over Life Healthcare, Inc II-84
Discus Dental Bags Associated Centers of BriteSmile II-84
Carrington Signs Two Distribution Contracts II-84
Johnson & Johnson Acquires Pfizer II-84
Zila Takes Over Professional Dental Technologies II-84
3M Takes Over Brontes Technologies II-84
Cytogen Acquires Rights to Market CAPHOSOL in North America II-85
Sunstar Americas Coins New Corporate Identity II-85
Three Balsara Companies to Merge into Dabur India II-85
Lion Dental Form Tie-up to Offer Dental Products in South
Korean Clinics II-85
Colgate-Palmolive Form Alliance with Forsyth II-85
Colgate Acquires Naturals Oral Care Provider, Tom’s of Maine II-85
3M Acquires OMNII, a Dental Preventive Products Provider II-86
Waterpik Merges with Coast Merger Corp II-86
Ultradent Products Opens New Office in Japan II-86

7. Strategic Corporate Developments in Recent Past II-87
Church & Dwight Acquires SpinBrush® Business from P&G II-87
J&J Acquires Rembrandt Brand from Gillette II-87
Dabur Mulls Over Private Label Unit for Toothpastes II-87
Sinclair Obtains FDA Approval for Decapinol II-87
P&G Acquires Gillette II-87
Colgate Sets Up New Manufacturing Facility in India II-87
Gillette Acquires Rembrandt Brand from Den-Mat II-88
WL Gore and Associates Acquires Arteria Medical Science Inc. II-88
Gillette Co. Takes Over Zooth Inc. II-88
P&G Purchases Glide Dental Floss II-88
Dabur and Advanced Chemical Industries Enter into a Joint Venture II-88
Lyka Labs Enters into Alliance with Bio X Healthcare Ltd II-88
ISP and Capricorn Enter into an Agreement II-88
Nestle and Colgate-Palmolive in Portable Oral Care Agreement II-89
Colgate Collaborates with LEGO II-89
Unilever Sells Oral Care Brands to Church & Dwight II-89
Ferrero Launches New Campaign II-89
Carter-Wallace Operates as MedPointe, Inc II-89
GlaxoSmithKline Acquires Block Drug Company II-90
Procter & Gamble Acquires Dr Johns Products II-90
Combe Inc Acquires Brimms Inc II-90
Colgate-Palmolive India Restructures Colgate Brand II-90
Salton Acquires Sonex International II-90
Hershey Foods Signs an Agreement with Nabisco II-90
Procter & Gamble and Otres Form a Joint Venture II-91
Colgate Palmolive Forms Joint Venture with Sanxiao Group II-91
Radius and Fisher-Price Form Alliance II-91
Colgate Signs Contract with Nintendo II-91
McNeil-PPC in Agreement with Viacom International II-91
Schuster Marketing Corp Acquires Blitz II-91
Pfizer Merges With Warner-Lambert II-92

8. Focus on Select Players II-93
Church & Dwight, US II-93
Colgate-Palmolive, US II-93
Dentaid, Spain II-93
Dr. Fresh Inc. II-94
GlaxoSmithKline, UK II-94
Henkel KGaA, Germany II-94
Johnson & Johnson, US II-95
Jordan AS, Norway II-95
Kao Corp, Japan II-95
Lion Corp, Japan II-96
Procter & Gamble, US II-96
Global Gillette II-96
Oral-B Laboratories II-96
Sunstar Inc, Japan II-97
Unilever NV, The Netherlands/UK II-97

9. Global Market Perspective II-98
Table 64: World Recent Past, Current & Future Analysis for
Oral Hygiene Products by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-98

Table 65: World Long-term Projections for Oral Hygiene
Products by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-99

Table 66: World Historic Review for Oral Hygiene Products by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-100

Table 67: World 15-Year Perspective for Oral Hygiene Products
by Geographic Region – Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-101

Table 68: World Recent Past, Current & Future Analysis for
Dentifrice by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-102

Table 69: World Long-term Projections for Dentifrice by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-103

Table 70: World Historic Review for Dentifrice by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-104

Table 71: World 15-Year Perspective for Dentifrice by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-105

Table 72: World Recent Past, Current & Future Analysis for
Toothbrushes by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-106

Table 73: World Long-term Projections for Toothbrushes by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-107

Table 74: World Historic Review for Toothbrushes by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-108

Table 75: World 15-Year Perspective for Toothbrushes by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-109

Table 76: World Recent Past, Current & Future Analysis for
Mouthwashes by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-110

Table 77: World Recent Past, Current & Future Analysis for
Mouthwashes by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-111

Table 78: World Historic Review for Mouthwashes by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-112

Table 79: World 15-Year Perspective for Mouthwashes by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-113

Table 80: World Recent Past, Current & Future Analysis for
Breath Fresheners by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-114

Table 81: World Long-term Projections for Breath Fresheners by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-115

Table 82: World Historic Review for Breath Fresheners by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-116

Table 83: World 15-Year Perspective for Breath Fresheners by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-117

Table 84: World Recent Past, Current & Future Analysis for
Dental Floss by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-118

Table 85: World Long-term Projections for Dental Floss by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-119

Table 86: World Historic Review for Dental Floss by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-120

Table 87: World 15-Year Perspective for Dental Floss by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-121

Table 88: World Recent Past, Current & Future Analysis for
Denture Care Products by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-122

Table 89: World Recent Past, Current & Future Analysis for
Denture Care Products by Product Segment - Denture Cleansers
and Denture Adhesives Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-123

Table 90: World Long-term Projections for Denture Care
Products by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-124

Table 91: World Long-term Projections for Denture Care
Products by Product Segment - Denture Cleansers and Denture
Adhesives Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-125

Table 92: World Historic Review for Denture Care Products by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-126

Table 93: World Historic Review for Denture Care Products by
Product Segment - Denture Cleansers and Denture Adhesives
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-127

Table 94: World 15-Year Perspective for Denture Care Products
by Geographic Region – Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) II-128

Table 95: World 15-Year Perspective for Denture Care Products
by Product Segment – Percentage Breakdown of Dollar Sales for
Denture Cleansers and Denture Adhesives Markets for Years
1998, 2008 & 2012 II-128

Table 96: World Recent Past, Current & Future Analysis for
Denture Cleansers by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-129

Table 97: World Long-term Projections for Denture Cleansers by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-130

Table 98: World Historic Review for Denture Cleansers by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-131

Table 99: World 15-Year Perspective for Denture Cleansers by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-132

Table 100: World Recent Past, Current & Future Analysis for
Denture Adhesives by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-133

Table 101: World Long-term Projections for Denture Adhesives
by Geographic Region– US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-134

Table 102: World Historic Review for Denture Adhesives by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-135

Table 103: World 15-Year Perspective for Denture Adhesives by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-136

Table 104: World Recent Past, Current & Future Analysis for
Other Oral Hygiene Products by Geographic Region – US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-137

Table 105: World Long-term Projections for Other Oral Hygiene
Products by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-138

Table 106: World Historic Review for Other Oral Hygiene
Products by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-139

Table 107: World 15-Year Perspective for Other Oral Hygiene
Products by Geographic Region – Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets for
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-140

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current & Future Analysis III-1
An Overview of the Oral Care Market in the US III-1
Weak Economic Conditions of Late 90s Failed to Dampen Oral
Care Sales III-2
Market Perspective and Trends III-2
Mature Market Growth Driven by Specialty Products III-2
Dental Care Segment Expected to Witness Slow Growth III-2
FDA Blacklists China Made Toothpastes III-3
Product Introductions: Vital for Maintaining Growth III-3
Toothbrushes, Mouthwashes and Whiteners: Major Drivers III-3
Declining Price Points: A Favorable Contributor III-4
Premium Products Spur Growth III-4
Children’s Oral Care Market - Opportunities Galore III-5
Tongue Cleaners - An Emerging Market III-5
Varied Product Launches - A Survival Strategy III-5
Segmental Market Analysis III-6
Dentifrice Market III-6
Market in Late 90s III-6
Major Players III-7
Market Leaders – Brands & Companies III-7
Table 108: US Market for Toothpaste (2007 & 2008):
Percentage Value Share by Leading Company for
Colgate-Palmolive, Procter & Gamble, Glaxo SmithKline,
Church & Dwight Co Inc, and Others (includes
corresponding Graph/Chart) III-7
Drugstores Sales – Major Brands III-8
Table 109: US Toothpaste Sales through Drugstores (2006 &
2007): Percentage Value Share by Leading Brand for
Crest Whitening Plus Scope, Colgate Total, Crest, Crest
Pro Health, Sensodyne and Others (includes corresponding
Graph/Chart) III-8

Table 110: US Toothpaste Sales through Drugstores (2006 &
2007): Percentage Volume Share by Leading Brand for
Crest Whitening Plus Scope, Colgate Total, Crest,
Colgate, Crest Pro Health, Colgate Max Fresh and Others
(includes corresponding Graph/Chart) III-8
Leading Brands – A Recent Past Perspective III-9
Table 111: Sales of Leading Toothpaste Brands in the US:
2002-2003 - Crest, Colgate, Colgate Total, Sensodyne,
Crest Multicare, Crest Plus Scope, Colgate 2 in 1,
Colgate Total Fresh Stripe, Mentadent and Aquafresh
(Dollar Sales in US$ Million
Volume Sales in Million
Units) (includes corresponding Graph/Chart) III-9
Tooth Whiteners Market III-10
Drugstores Sales – Major Brands III-10
Table 112: US Tooth Whitener Sales through Drugstores
(2007): Percentage Value Share by Leading Brand for
Crest Whitestrips, Crest Whitestrips Premium, Aquafresh
Whitetrays, Crest Whitestrips Premium Plus, Listerine
Whitening and Others (includes corresponding
Graph/Chart) III-10

Table 113: US Tooth Whitener Sales through Drugstores
(2007): Percentage Volume Share by Leading Brand for
Crest Whitestrips, Plus White, Crest Whitestrips
Premium, Aquafresh Whitetrays, Listerine Whitening and
Others (includes corresponding Graph/Chart) III-10
Leading Brands/Companies – A Recent Past Perspective III-10
Table 114: Leading Players in the US Market for Tooth
Whiteners (2004 & 2005): Percentage Share Breakdown by
Value Sales for Procter & Gamble, Colgate- Palmolive,
and Others (includes corresponding Graph/Chart) III-10

Table 115: Leading Tooth Whitener Brands in the US: 2003 -
Crest Whitestrips, Colgate Simply White, Crest Night
Effects, Colgate Simply White Night, Rembrandt, Crest
Whitestrips Premium, Rembrandt Dazzling White, Rembrandt
Plus, Plus White, Mentadent, and Private Label (Dollar
Sales in US$ Million
Volume Sales in Million Units)
(includes corresponding Graph/Chart) III-11

Table 116: Dentifrice Sales through Different
Distribution Channels (2005): Discount Stores, Food/Drug
Stores, Chain Drug Stores, Supermarkets, Independent
Drug Stores (In %) (includes corresponding
Graph/Chart) III-12

Table 117: Major Gainers in the US Oral Care Market
(2003): Crest Whitestrips/Whitening, Listerine
Pocketpaks/Portable Oral Care, Colgate Simply
White/Whitening, Crest Plus Scope/ Toothpaste,
Listerine/Mouthwash, Crest Spinbrush Classic/Power
Brushes, Crest Spinbrush Pro/Power Brushes, Braun Oral-B
3D Excel/ Power Brushes, Colgate Motion/Power Brushes,
Braun Oral-B Flexisoft/Power Brushes, Sonicare Plus/
Power Brushes, Sonicare/Power Brushes, Orajel/Oral Pain
Relief, Colgate Total/ Toothpaste, Dentek Dental/Dental
Tools (US$ in million) III-13

Table 118: Oral Care Market Breakdown by Distribution
Channels (2005): Supermarkets, Chain Drug Stores and
Mass Merchandisers (includes corresponding Graph/Chart) III-14
Toothbrush Market III-14
Table 119: US Toothbrush Market (2003-2005): Percentage
Share Breakdown by Product Segment – Manual Toothbrush and
Power Toothbrush III-14
Technology and Marketing - Fueling Growth III-14
Powered Offerings Still Rev Toothbrush Sales III-15
Children’s Toothbrushes - A Lucrative Market III-15
Market Leaders – Brands & Companies III-16
Table 120: US Market for Toothbrush (2007 & 2008):
Percentage Value Share by Leading Company for Procter &
Gamble, Colgate, Johnson &Johnson and Others (includes
corresponding Graph/Chart) III-16
Drugstores Sales – Major Brands III-16
Table 121: US Manual Toothbrush Sales through Drugstores
(2006 & 2007): Percentage Value Share by Leading Brand
for Oral-B Pulsar, Oral-B Indicator, Colgate 3600, Oral-B
CrossAction, Oral-B Advantage Plus and Others (includes
corresponding Graph/Chart) III-16

Table 122: US Manual Toothbrush Sales through Drugstores
(2006 & 2007): Percentage Volume Share by Leading Brand
for Oral-B Indicator, Colgate 360, Oral-B Pulsar, Oral-B
Advantage Plus, Oral-B CrossAction and Others (includes
corresponding Graph/Chart) III-17

Table 123: US Power Toothbrush Sales through Drugstores
(2006 & 2007): Percentage Volume Share by Leading Brand
for Oral-B Crossaction Power Max, Crest Spinbrush Pro
Clean, Crest Spinbrush Pro Whitening, Oral-B Vitality,
Crest SpongeBob SquarePants, Oral-B Crossaction and
Others (includes corresponding Graph/Chart) III-17

Table 124: US Power Toothbrush Sales through Drugstores
(2006 & 2007): Percentage Volume Share by Leading Brand
for Oral-B Vitality, Crest Spinbrush Pro Clean, Sonicare
Elite, Oral-B Crossaction Power Max, Oral-B Triumph and
Others (includes corresponding Graph/Chart) III-18
Leading Companies – A Recent Past Perspective III-18
Table 125: Leading Players in the US Market for Manual
Toothbrush (2004) – Percentage Share Breakdown of Value
Sales by Company for Colgate, Gillette, GlaxoSmithkline,
J & J, Sunstar Butler, P & G, Private Label, and Others
(includes corresponding Graph/Chart) III-18

Table 126: Leading Manual Toothbrush Brands in the US
(2003-2005): Percentage Share Breakdown by Value Sales for
Oral- B, Crest, Colgate, Reach, Sunstar, Private Label and
Others (includes corresponding Graph/Chart) III-19

Table 127: Sales of Leading Manual Toothbrush Brands in
the US (2004): Colgate Total Professional, Colgate Wave,
Oral B Advantage, Oral B Advantage Plus, Oral B
CrossAction, Oral B CrossAction Vitalizer, Oral B
Indicator, Reach Advanced, Reach Max, and Zoothbrush
(Value Sales in US$ Thousand
Volume Sales in Thousand
Units) (includes corresponding Graph/Chart) III-20

Table 128: Sales of Leading Manual Toothbrush Brands in
the US: 2003- Oral B CrossAction, Oral B Advantage, Oral B
Indicator, Oral B Advantage Plus, Colgate Wave, Reach
Advanced Design, Colgate Navigator, Colgate Total
Professional, Oral B Stages and Colgate Active Angle (US$
Million) (includes corresponding Graph/Chart) III-20

Table 129: Consumer Patterns of Manual Toothbrush Sales
through Trade Classes – Discounters, Dollar Stores, Drug
Stores, Supercenters, Supermarkets, Warehouse Clubs, and
All Outlets: 2005 (includes corresponding Graph/Chart) III-21

Table 130: Leading Players in the US Market for Power
Toothbrush (2004): Percentage Share Breakdown of Retail
Value Sales by Company for Colgate, Gillette, Philips
Electronics Industries, Procter & Gamble, Water Pik, and
Others (includes corresponding Graph/Chart) III-21

Table 131: Leading Power Toothbrush Brands in the US
(2003-2005): Percentage Share Breakdown by Value Sales for
Oral- B, Zooth Brushes, Sonicare, Crest Spin Brush,
Colgate, Conair, Interplak, Private Label and Others
(includes corresponding Graph/Chart) III-22

Table 132: Sales of Leading Power Toothbrush Brands in
the US (2004): Braun Oral B, Braun Oral B CrossAction,
Braun Oral B Flexisoft, Crest Spinbrush Classic, Crest
Spinbrush Multiangle, Crest Spinbrush Pro, Crest Spinbrush
Pro Whitening, Oral B Professional Care, Sonicare
Advance, Sonicare Elite ( Volume Sales in Thousand Units)
(includes corresponding Graph/Chart) III-23

Table 133: Consumer Patterns of Power Toothbrush Sales
through Trade Classes – Discounters, Dollar Stores, Drug
Stores, Supercenters, Supermarkets, Warehouse Clubs, and
All Outlets: 2004 (includes corresponding Graph/Chart) III-23

Table 134: Toothbrush Sales through Different Distribution
Channels (2005): Discount Stores, Food/ Drug Stores, Chain
Drug Stores, Supermarkets, Independent Drug Stores (In %)
(includes corresponding Graph/Chart) III-24

Table 135: Sales of Leading Toothbrush/Dental Accessories
Brands in the US (2004): Doctors Nightguard, Oral B,
Reach Accessories, Glide, Butler G.U.M., Dentek, Butler
Proxabrush, and Butler Proxabrush Traveler (Volume Sales
in Thousand Units) (includes corresponding Graph/Chart) III-24

Table 136: Leading Electric Toothbrush Brands in the US:
2003 - Sonicare Advance, Crest Spinbrush Pro, Braun Oral
B, Braun Oral B Flexisoft, Braun B CrossAction, Sonicare
Elite, Crest Spinbrush Classic, Colgate Motion, Braun
Oral B 3D Excel, and Sonicare (includes corresponding
Graph/Chart) III-24

Table 137: Relative Percentage Share of Powered
Toothbrushes in the US, by Price Points - $30: 2001 (includes corresponding Graph/Chart) III-25
Mouthwash Market III-25
Market in Recent Past III-25
Market in Late 90s III-25
Major Brands III-26
Table 138: US Mouthwash/Dental Rinse Sales through
Drugstores (2006 & 2007): Percentage Value Share by
Leading Brand for Listerine, Crest Pro Health, Scope,
Advanced Listerine, Listerine Whitening and Others
(includes corresponding Graph/Chart) III-26

Table 139: US Mouthwash/Dental Rinse Sales through
Drugstores (2006 & 2007): Percentage Volume Share by
Leading Brand for Listerine, Crest Pro Health, Scope,
Advanced Listerine, Listerine Tooth Defense, Listerine
Whitening and Others (includes corresponding Graph/Chart) III-26
Leading Brands/Companies – A Recent Past Perspective III-27
Table 140: Leading Players in North American Mouthwash
Market (2005): Percentage Share Breakdown by Value Sales
for P&G, Colgate-Palmolive, Pfizer, GlaxoSmithKline, and
Others (includes corresponding Graph/Chart) III-27

Table 141: Leading Players in the US Market for Mouthwash
(2004 & 2005): Percentage Share Breakdown of Value Sales
by Company for Colgate-Palmolive, Pfizer, Private Label,
Procter & Gamble, and Others (includes corresponding
Graph/Chart) III-27

Table 142: Leading Mouthwash Brands in the US (2003-2005):
Percentage Share Breakdown by Value Sales for Listerine,
Plax, Scope, Crest Pro-Health, ACT, Rembrandt, Colgate,
Viadent Advanced Care, Biotene, Private Label, and Others
(includes corresponding Graph/Chart) III-28

Table 143: Consumer Patterns of Mouthwash Sales through
Trade Classes – Discounters, Dollar Stores, Drug Stores,
Supercenters, Supermarkets, Warehouse Clubs, and All
Outlets: 2004 (includes corresponding Graph/Chart) III-28
Breath Fresheners Market III-29
Mint Faces Stiff Competition III-29
Internal Breath Fresheners III-29
Launches from Major Players III-29
Leading Breath Freshener Brands, Players and their Market
Shares Between 2000 and 2005 III-30
Table 144: Sales of Leading Breath Freshener Brands in
the US (2004): Binaca, Binaca Blasters, BreathAsure,
Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath,
Sweet Breath Xtreme, Therabreath (Volume Sales in Thousand
Units) (includes corresponding Graph/Chart) III-30

Table 145: Market Shares of Leading Breath Freshener
Brands in the US (2004): Binaca, Binaca Blasters,
BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek,
Sweet Breath, Sweet Breath Xtreme, Therabreath and Others
(% Share in terms of Dollar Sales) (includes corresponding
Graph/Chart) III-30

Table 146: Market Shares of Leading Breath Freshener
Brands in the US (2004): Binaca, Binaca Blasters,
BreathAsure, Crystal Breath, Dentek, MintAsure, Puretek,
Sweet Breath, Sweet Breath Xtreme, Therabreath and
Others (% Share in terms of Unit Sales) (includes
corresponding Graph/Chart) III-31

Table 147: Breath Freshener Sales through Different
Distribution Channels (2005): Discount Stores, Food/Drug
Stores, Chain Drug Stores, Supermarkets, Independent Drug
Stores (In %) (includes corresponding Graph/Chart) III-31

Table 148: Sales of Leading Breath Mint Brands in the US
(2004): Altoids, Aqua Drops, BreathSavers, Certs, Certs
Cool Mint Drops, Eclipse, Icebreakers, Mentos
Breathmakers, and Tic Tac (Volume Sales in Million Units)
(includes corresponding Graph/Chart) III-31

Table 149: Leading Breath Mint Brands in the US: 2003 -
Altoids, Aqua Drops, Breathmakers, BreathSavers, Certs,
Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos
Breathmakers, Tic Tac and Private Label (in Million
Units) (includes corresponding Graph/Chart) III-32

Table 150: Market Share of Leading Breath Freshener/Spray
Brands in the US (2000): Sweet Breath, Binaca,
BreathAsure, Breath Remedy, Binaca Blasters, Orablast,
BreathAsure D, Crystal Breath, Rembrandt Dazzling Drops,
Puretek Breath Relief and Others (In %) (includes
corresponding Graph/Chart) III-32

Table 151: Market Share of Leading Breath Freshener Brands
in the US: 2001 - Altoids, Tic Tac, BreathSavers, Certs
Cool Mint Drops, Certs Powerful Mints, BreathSavers Ice
Breakers, Van Melles Mentos, Smint, Certs, BreathSavers
Cool Blast, Others (includes corresponding Graph/Chart) III-33

Table 152: Breath Freshener Sales through Different
Distribution Channels: 2000 & 2004 (In %) - Chain Drug
Stores, Discount Stores, Food/Drug Stores, Supermarkets,
Independent Drug Stores (includes corresponding
Graph/Chart) III-33
Dental Floss Market III-34
Overview III-34
Leading Dental Floss Players, Brands and Market Shares
Between 2000 and 2005 III-34
Table 153: Leading Dental Floss Brands in the US
(2004-2005): Percentage Share Breakdown by Value Sales
for Glide, Oral-B, Oral-B Humming bird, Reach, Reach
Access, Wild, Dentex, G- U- M, Butler, Private Label, and
Others (includes corresponding Graph/Chart) III-34

Table 154: Denture Floss Sales through Different
Distribution Channels (2005): Discount Stores, Food/Drug
Stores, Chain Drug Stores, Supermarkets, Independent Drug
Stores (In %) (includes corresponding Graph/Chart) III-35

Table 155: Consumption Patterns of Dental Floss through
Mass Market: 2003 – Supermarkets, Drug Stores and
Discounters (includes corresponding Graph/Chart) III-35

Table 156: Leading Dental Floss Brands in the US: 2002 -
Glide, Reach, Reach Easy Slide, Reach Dentotape, Reach
Gentle Gum Care, J&J Reach Whitening, Oral-B Satinfloss,
Oral-B, Oral B Ultra Floss and Oral-B Satintape (Dollar
Sales in US$ Million
Volume Sales in Million Units)
(includes corresponding Graph/Chart) III-35

Table 157: Market Share of Leading Dental Floss Brands
(2000): Glide, Johnson & Johnson, Oral B, Oral B
Satinfloss, Oral B Super, Oral B Ultra, Reach, Reach
Dentotape, Reach Easy Slide, Reach Gentle Gum Care,
Others (In %) (includes corresponding Graph/Chart) III-36
Denture Cleansers Market III-36
Overview III-36
Leading Denture Cleanser Players, Brands and Market Shares
Between 2000 and 2005 III-36
Table 158: Consumption Patterns of Denture Cleansers
(Tablets) through Various Trade Channels: 2004 - Drug
Stores, Discounters, Supercenters, Supermarkets, and
Warehouse Clubs (includes corresponding Graph/Chart) III-36

Table 159: Market Shares of Major Denture Cleanser
(Tablets) Brands in the US (2004): Percentage Share
Breakdown by Value Sales for Polident, Efferdent,
Efferdent Plus, Polident Overnight, Smokers Polident,
Polident for Partials, Fixodent, Private Label, and
Others (includes corresponding Graph/Chart) III-37

Table 160: Sales of Leading Denture Cleanser Brands in the
US (2004): Efferdent, Efferdent Plus, Fixodent, Polident,
Polident for Partials, Polident Overnight, and Smokers
Polident (Volume Sales in Thousand Units) (includes
corresponding Graph/Chart) III-37

Table 161: Denture Cleansers (Pastes/Powder) Sales through
Different Distribution Channels (2005): Discount Stores,
Food/Drug Stores, Chain Drug Stores, Supermarkets,
Independent Drug Stores (In %) (includes corresponding
Graph/Chart) III-38

Table 162: Market Share of Leading Dental Cleanser
(Paste/Powder) Brands (2001) Ban A Stain, Dentu-Crème,
Dentu-gel, Fresh n Brite, Kleenite, Polident, Stain Away
Plus, Others (In %) (includes corresponding Graph/Chart) III-38

Table 163: Market Share of Leading Dental Cleanser
(Tablet) Brands (2001): Efferdent, Efferdent Plus,
Fixodent, Polident, Polident for Partials, Polident
Overnight, Smokers Polident, Others (In %) (includes
corresponding Graph/Chart) III-38

Table 164: Denture Cleansers (Tablets) Sales through
Different Distribution Channels: 2000 & 2004 (In %) –
Discount Stores, Chain Drug Stores, Food/Drug Stores,
Supermarkets, and Independent Drug Stores (includes
corresponding Graph/Chart) III-39

Table 165: Denture Cleansers (Pastes/Powder) Sales through
Different Distribution Channels: 2000 & 2004 (In %)–
Discount Stores, Chain Drug Stores, Food/ Drug Stores,
Supermarkets, Independent Drug Stores (includes
corresponding Graph/Chart) III-39
Denture Adhesives Market III-40
Overview III-40
Leading Denture Adhesive Brands, Players, and their Shares
Between 2000 & 2005 III-40
Table 166: Sales of Leading Denture Adhesives Brands in
the US (2004): Cushion Grip, Dentu Grip, Fixodent,
Fixodent Complete, Fixodent Free, Poligrip Free, Poligrip
Ultra Fresh, Sea-Bond, Super Poligrip, and Super Wernets
(Value Sales in US$ Thousand
Volume Sales in Thousand
Units) (includes corresponding Graph/Chart) III-40

Table 167: Market Shares of Major Denture Adhesive Brands
in the US (2004): Cushion Grip, Fixodent, Fixodent Free,
Fixodent Fresh, Poligrip Free, Poligrip Ultra Fresh,
Rigident, Sea-Bond, Super Poligrip, Super Wernets, and
Others (% Share in terms of Dollar Sales) (includes
corresponding Graph/Chart) III-41

Table 168: Sales of Leading Denture Adhesive Brands in the
US: 2003 - Fixodent, Super Poligrip, Sea-Bond, Fixodent
Free, Poligrip Free, Poligrip Ultra Fresh, Super Wernets,
Cushion Grip, Fixodent Fresh and Rigident (In US$
Thousands) (includes corresponding Graph/Chart) III-41

Table 169: Market Share of Top Denture Adhesive Brands and
Marketers in the US (2001): Fixodent, Sea-Bond, Super
Poligrip, Fixodent Free, Poligrip Free, Fixodent Fresh,
Poligrip Ultra Fresh, Effergrip, Cushion Grip, Super
Wernets and Others (includes corresponding Graph/Chart) III-42

Table 170: Consumer Patterns of Denture Adhesive Sales
through Trade Classes – Discounters, Dollar Stores, Drug
Stores, Supercenters, Supermarkets, Warehouse Clubs, and
All Outlets: 2004 (includes corresponding Graph/Chart) III-42

Table 171: Denture Adhesive Sales through Different
Distribution Channels: 2000 & 2004 (In %) -– Discount
Stores, Chain Drug Stores, Food/Drug Stores,
Supermarkets, and Independent Drug Stores (includes
corresponding Graph/Chart) III-43
Dental Gums Market III-43
Overview III-43
Major Players and Market Shares III-43
Drugstores Sales – Major Brands III-44
Table 172: US Dental Accessories/Tools Sales through
Drugstores (2006 & 2007): Percentage Value Share by
Leading Brand for Waterpik, Doctors Nightguard, Dentek,
Sonicare Elite, Braun Oral-B FlexiSoft and Others
(includes corresponding Graph/Chart) III-44

Table 173: US Dental Accessories/Tools Sales through
Drugstores (2006 & 2007): Percentage Volume Share by
Leading Brand for Dentek, Butler GUM Eez Thru, Butler GUM
Go Betweens, Butler Proxabrush, Butler GUM and Others
(includes corresponding Graph/Chart) III-44
Key Trends III-45
Oral Pain Relieving Market III-45
Table 174: Leading Oral Pain Relief Brands in the US:
2003 - Anbesol, Baby Orajel, Colgate Peroxyl, Dentek
Temparin, Dentemp, Glyoxide, Hylands Homeopathic, Orabase
B, Orajel and Zilactin (Dollar Sales in US$ million and
Volume in Million Units) (includes corresponding
Graph/Chart) III-45

Table 175: Leading Oral Pain Reliever Brands in the US:
2000 (Market Share in %) - Anbesol, Orajel, Arm & Hammer,
Baby Orajel, Aquafresh, Trident Advantage, Zilactin,
Orabase B, Zilactin B, Drajel Mouth Aid, Others (includes
corresponding Graph/Chart) III-46
Product Launches III-46
Strategic Corporate Developments III-53
Key Players III-61
California Breath Clinics III-61
CCA Industries, Inc. III-61
Church & Dwight III-62
Colgate-Palmolive III-62
Crystal Breath Inc III-62
Dr. Fresh Inc III-63
Johnson & Johnson III-63
Lornamead Brands, Inc. III-63
Oral-B Laboratories III-63
Procter & Gamble III-64
Global Gillette III-64
Sunstar Americas Inc III-64
B.Market Analytics III-65
Table 176: US Recent Past, Current & Future Analysis for
Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-65

Table 177: US Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-66

Table 178: US Historic Review for Oral Hygiene Products by
Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-67

Table 179: US 15-Year Perspective for Oral Hygiene Products
by Product Segment – Percentage Breakdown of Dollar Sales
for Dentifrice, Toothbrush, Mouthwash, Breath Freshener,
Dental Floss, Denture Care Products (Denture Cleanser and
Denture Adhesive) and Other Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) III-68

2. Canada III-69
A.Market Analysis III-69
Oral Hygiene Products Market III-69
Market Characteristics III-69
Dentifrice Market III-69
Table 180: Leading Players in the Canadian Market for
Toothpaste (2003 & 2005): Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive,
GlaxoSmithKline, Procter & Gamble and Others (includes
corresponding Graph/Chart) III-70
Segments with Rapid Growth III-70
Toothbrush Market III-70
Leading Toothpaste Brands in Early 2000 III-70
Table 181: Market Share of Leading Toothpaste Brands in
Canada (2000): Colgate, Crest, Aquafresh, Sensodyne, Arm &
Hammer, Close-Up, Oral-B, Aim, Macleans, Pepsodent and
Others (includes corresponding Graph/Chart) III-70
Dental Floss Market III-71
Denture Care Products Market III-71
B.Market Analytics III-71
Table 182: Canadian Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-71

Table 183: Canadian Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-72

Table 184: Canadian Historic Review for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-73

Table 185: Canadian 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of Dollar
Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-74

3. Japan III-75
A.Market Analysis III-75
Oral Hygiene Products Market III-75
Dentifrice Market III-75
Table 186: Market Share of Leading Toothpaste Companies in
Japan (2003 & 2005): Lion Corp, Sunstar, Kao, Sangi,
GlaxoSmithKline KK and Others (includes corresponding
Graph/Chart) III-75
Toothbrush Market III-76
Dental Floss Market III-76
Table 187: Leading Players in the Japanese Market for
Dental Floss (2003 & 2005): Percentage Share Breakdown of
Value Sales by Company for Johnson & Johnson, Lion Corp,
Sunstar and Others (includes corresponding Graph/Chart) III-76
Product Launches III-76
Strategic Development III-79
Key Players III-79
Kao Corp III-79
Lion Corp III-80
Sunstar Inc III-80
B.Market Analytics III-81
Table 188: Japanese Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-81

Table 189: Japanese Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-82

Table 190: Japanese Historic Review for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-83

Table 191: Japanese 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of Dollar
Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-84

4. Europe III-85
A.Market Analysis III-85
Oral Hygiene Products Market Overview & Trends III-85
Leading Players III-85
Market Leaders III-86
Table 192: European Market for Toothbrush (2007 & 2008):
Percentage Value Share by Leading Company for
GlaxoSmithKline, Colgate Palmolive, Procter & Gamble,
Unilever and Others (includes corresponding Graph/Chart) III-86
Leading Companies – A Recent Past Perspective III-86
Table 193: Market Share of Leading Toothbrush Vendors in
Europe (2003 & 2004): Colgate Palmolive, Gillette Co,
GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private
Label and Others (includes corresponding Graph/Chart) III-86
Key Trends III-87
Oral Hygiene Awareness Boosts Sales of Oral Care Products III-87
Sparkling Show by Oral Hygiene Products III-87
Europeans Lag behind US Consumers III-87
Teeth – Less Cared III-87
Mouthwash – Generating Lukewarm Response III-88
Table 194: Leading Players in Western Europe Mouthwash
Market (2005): Percentage Share Breakdown by Value Sales
for Colgate- Palmolive, GlaxoSmithKline, P&G, Unilever,
Pfizer and Others (includes corresponding Graph/Chart) III-88

Table 195: Leading Players in Eastern Europe Mouthwash
Market (2005): Percentage Share Breakdown by Value Sales
for P&G, Colgate-Palmolive, GlaxoSmithKline, Unilever, and
Others (includes corresponding Graph/Chart) III-89
Dentifrice Market III-89
Market Leaders III-89
Table 196: European Market for Toothpaste (2007 & 2008):
Percentage Value Share by Leading Company for
GlaxoSmithKline, Colgate Palmolive, Procter & Gamble,
Unilever and Others (includes corresponding Graph/Chart) III-89

Table 197: Market Share of Leading Toothpaste Vendors in
Europe (2003 & 2005): Colgate Palmolive, GlaxoSmithKline,
Procter & Gamble, Unilever and Others (includes
corresponding Graph/Chart) III-90
Niche Segments III-90
Toothbrush Market III-90
Extra Care Products Market III-90
Denture Care Products Market III-90
B.Market Analytics III-91
Table 198: European Recent Past, Current & Future Analysis
for Oral Hygiene Products by Geographic Region – France,
Germany, UK, Italy, Spain, Russia & Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-91

Table 199: European Long-term Projections for Oral Hygiene
Products by Geographic Region – France, Germany, UK, Italy,
Spain, Russia & Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-92

Table 200: European Historic Review for Oral Hygiene
Products by Geographic Region – France, Germany, UK, Italy,
Spain, Russia & Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-93

Table 201: European 15-Year Perspective for Oral Hygiene
Products by Geographic Region – Percentage Breakdown of
Dollar Sales for France, Germany, UK, Italy, Spain, Russia &
Rest of Europe Markets for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) III-94

Table 202: European Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-95

Table 203: European Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-96

Table 204: European Historic Review for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-97

Table 205: European 15-Year Perspective for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-98

4a. France III-99
A.Market Analysis III-99
Oral Hygiene Products Market III-99
Market Leaders III-99
Dentifrice Market III-99
Toothbrush Market III-99
Table 206: Market Shares of Leading Toothbrush Vendors in
France (2003 & 2005): Unilever, Colgate- Palmolive,
GlaxoSmithkline and Others (includes corresponding
Graph/Chart) III-100
Mouthwash Market III-100
Key Trends III-100
Denture Care Market III-100
Leading Oral Care Brands and Players in Recent Past III-101
Table 207: Market Share of Top Toothpaste Brands in France
(2001): Signal, Colgate, Aquafresh, Sanogyl, Fluocaril,
Tonigencyl, Vademecum, Tera-Xyl, Sensodyne, Denivit, Elmex,
Paragencyl, Email Diamant, Elgydium, Private labels and
Others (In %) (includes corresponding Graph/Chart) III-101

Table 208: Market Share of Leading Mouthwash/ Dental Rinses
Brands in France (2001): Colgate Plax, Actibrush, Fluor
Actif, Hextril, Fluocaril, Aquafresh and Private Label and
Others (In %) (includes corresponding Graph/Chart) III-102

Table 209: Market Share of Top Denture Care Brands in
France (2001): Stéradent, Polident, Corega, Poligrip,
Vademecum, Fixodent and Others (In %) (includes
corresponding Graph/Chart) III-102

Table 210: Usage Occasions of Oral Care Products in France
by Product: 2000 – Toothpaste, Toothpaste Gel,
Toothpaste/Mouthwash 2-in-1s, Mouthwash/ Rinse, Dental
Floss (Number of Occasions of Use) (includes corresponding
Graph/Chart) III-103
B.Market Analytics III-104
Table 211: French Recent Past, Current & Future Analysis for
Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-104

Table 212: French Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-105

Table 213: French Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-106

Table 214: French 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of
Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive), and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-107

4b. Germany III-108
A.Market Analysis III-108
Current & Future Analysis III-108
Market Leaders III-108
Table 215: German Market for Oral Care Products (2005):
Percentage Value Share by Leading Company for
GlaxoSmithKline, Procter & Gamble, Johnson & Johnson &
Others (includes corresponding Graph/Chart) III-108

Table 216: Market Share of Leading Oral Care Companies in
Germany (2003 & 2005): GlaxoSmithkline, Procter & Gamble,
Wybert, Colgate Palmolive, Gillette and Others (includes
corresponding Graph/Chart) III-108
Consumers Prefer Value-Added Products III-109
Children’s Oral Care Market III-109
Dentifrice Market III-109
Types of Toothpastes III-110
Product Forms III-110
Market Segmentation by Price III-110
Toothbrush Market III-110
Electric and Battery-Operated Brushes Fast Replacing
Manual Toothbrushes III-110
Leading Players III-110
Market Traits III-110
Mouthwash Market III-110
Key Trends III-111
Oral Care Market Beaming III-111
Leading Oral Care Brands and Players in Recent Past III-111
Table 217: Leading Toothpaste Brands in Germany (2000):
Odol med 3, Aronal and Elmex, Blendam and Blendi, Colgate,
Sensodyne, Dentagard, Theramed, Signal and Meridol (In %)
(includes corresponding Graph/Chart) III-111

Table 218: Market Share of Leading Children’s Toothpaste
Brands in Germany: 2000 – Elmex Kinder, Theramed Junior,
Blendi, Odol Med3 Milchzahn, Putzi, Colgate My First,
Others (In %) (includes corresponding Graph/Chart) III-112

Table 219: Toothpaste Sales by Distribution Outlet in
Germany: 2005- Mass Market (Hyper/ Supermarkets, Drug
Markets, Others), Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) III-112

Table 220: Market Share of Leading Toothbrush Brands in
Germany (2000): Dr Best, Aronal, Oral-B, Blend-a-Dent,
Colgate, Elmex, Signal and Others (Value and Volume Share
in %) (includes corresponding Graph/Chart) III-113

Table 221: Market Share of Leading Electric Toothbrush
Companies in Germany (1999): Braun, Blendax/P&G, Rowenta,
AEG, Oral B and Quelle (includes corresponding
Graph/Chart) III-113

Table 222: Toothbrush Sales by Distribution Outlet in
Germany: 2005 - Mass Market (Hyper/ Supermarkets, Drug
Markets, Others), Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) III-114

Table 223: Mouthwash Sales by Retail Channel in Germany:
2005 - Mass Market (Hyper/ Supermarkets, Drug Markets,
Others), Pharmacies, Department Stores (In %) (includes
corresponding Graph/Chart) III-114
Product Launch III-115
Corporate Developments III-115
Henkel KGaA- A Key German Player III-115
B.Market Analytics III-116
Table 224: German Recent Past, Current & Future Analysis for
Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-116

Table 225: German Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-117

Table 226: German Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-118

Table 227: German 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of Dollar
Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive), and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-119

4c. The United Kingdom III-120
A.Market Analysis III-120
Current & Future Analysis III-120
Table 228: Market Share of Leading Dental Care Companies in
the UK (2003 & 2005): Colgate Palmolive, GlaxoSmithKline,
Procter & Gamble and Others (includes corresponding
Graph/Chart) III-120
Leading Toothbrush Brands in the UK (2004): Colgate, Reach,
Crest, Wisdom, Aquafresh, Macleans, and Boots III-121
Dentifrice Market III-121
Leading Players III-121
Tooth Whitening Products III-121
Brushpicks - A Novel Concept in Toothcare III-121
Toothbrush Market III-121
Mouthwash Market III-122
Key Trends III-122
Leading Oral Care Brands and Players in Early 2000 III-122
Leading Toothpaste Brands in the UK (2000): Colgate,
Sensodyne, Aquafresh, Macleans Standard, Macleans Tooth
Whitening, Boots, Arm & Hammer, Tesco and Crest III-122
Table 229: Market Share of Top Toothpaste Brands in the UK
(2000): Colgate, Macleans, Aquafresh, Sensodyne and Others
(includes corresponding Graph/Chart) III-122

Table 230: Toothpaste Market Share by Type in the UK
(2000): Premium Pastes, Paste for Sensitive Teeth, Baking
Soda, Children’s and Others (includes corresponding
Graph/Chart) III-123

Table 231: Market Share of Leading Toothpaste Brands in
the UK (2001): Colgate-Palmolive, GlaxoSmithKline, Stafford
Miller, Unilever UK HPC, Procter & Gamble and
Carter-Wallace (includes corresponding Graph/Chart) III-123

Table 232: Percentage Breakdown of Toothpaste Variants by
Value Sales (2000): Standard Toothpastes, Total Protection,
Whitening Formulas, Sensitive Variant, Bicarbonate Of Soda
Pastes, Childrens Toothpastes, Smokers Variants and
Anti-Tartar Pastes (includes corresponding Graph/Chart) III-124
Top Ten Toothbrush Brands in the UK: 2003 III-124
Leading Toothbrush Brands in the UK: 2000 & 2001: Colgate,
Oral-B, Johnsons, Wisdom, Aquafresh, Boots, Tesco,
Macleans Toothbrush, AsdaProtect, Sensodyne, Oral B
Electric Replacement Heads, Oral B Electric, Actibrush,
Reach and Jordan Sensiflex III-124
Table 233: Market Share of Top Mouthwashes/Dental Rinses
Brands in the UK (2001): Listerine, Colgate Plax, Corsodyl,
Macleans, Oraldene, Listermint, Sensodyne, Reach, Private
label and Others (includes corresponding Graph/Chart) III-125

Table 234: Market Share of Top Denture Care Brands in the
UK (2000): Poli-Grip, Steradent, Dentu-Cream, Denclean,
Dentu-Hold, Seabond, Private label and Others (includes
corresponding Graph/Chart) III-125
Product Launches III-126
Key Players III-128
GlaxoSmithKline III-128
Unilever NV, The Netherlands/UK III-129
B.Market Analytics III-129
Table 235: UK Recent Past, Current & Future Analysis for
Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-129

Table 236: UK Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-130

Table 237: UK Historic Review for Oral Hygiene Products by
Product Segment – Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-131

Table 238: UK 15-Year Perspective for Oral Hygiene Products
by Product Segment – Percentage Breakdown of Dollar Sales
for Dentifrice, Toothbrush, Mouthwash, Breath Freshener,
Dental Floss, Denture Care Products (Denture Cleanser and
Denture Adhesive), and Other Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) III-132

4d. Italy III-133
A.Market Analysis III-133
Current & Future Analysis III-133
Numerous Product Launches III-133
Innovative Products from Key Players III-133
Dentifrice Market III-133
Table 239: Market Shares of Leading Toothpaste Companies
in Italy (2003 & 2005): Colgate, Procter & Gamble,
Unilever, and Others (% Share in terms of Dollar Sales)
(includes corresponding Graph/Chart) III-134
Toothbrush Market III-134
Changing Preferences III-135
Leading Players and Market Shares III-135
Mouthwash Market III-135
Leading Oral Care Brands and Players in Early 2000 III-135
Table 240: Market Share of Top Toothpaste Brands in Italy
(2000): Mentadent, Colgate, AZ, Aquafresh, Antica
Erboristuria and Others (includes corresponding
Graph/Chart) III-135

Table 241: Market Share of Leading Toothpaste Brands Sold
through Pharmacies in Italy: 2001 - Neo-Emoform, AZ,
Sensodyne, Elmex, lodosan, Blanx, Others (In %) (includes
corresponding Graph/Chart) III-136

Table 242: Market Share of Top Mouth Wash/ Dental Rinses
Brands in Italy (2001): Tantum Verde, Froben, Dentosan,
Iodosan, Mentadent, Oral-B, Goccemed, Plax, Oki Sol, AZ
and Others (includes corresponding Graph/Chart) III-136

Table 243: Market Share of Top Denture Care Brands in
Italy (2001): Kukident, Corega, Steradent, Efferdent,
Polident and Others (includes corresponding Graph/Chart) III-137
B.Market Analytics III-138
Table 244: Italian Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-138

Table 245: Italian Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-139

Table 246: Italian Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-140

Table 247: Italian 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of
Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive), and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-141

4e. Spain III-142
A.Market Analysis III-142
Current & Future Analysis III-142
Oral Hygiene Products Market: Overview and Trends III-142
Table 248: Leading Players in the Spanish Market for Oral
Care Products (2003 & 2005): Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive, Henkel,
GlaxoSmithKline and Others (includes corresponding
Graph/Chart) III-142
Consumption Patterns III-143
Toothpaste Market III-143
Spain Bans China Made Toothpaste Containing Hazardous
Substance III-143
Toothpaste Sales Post Steady Growth III-144
Toothbrush Market III-144
Mouthwash Market III-144
Children’s Oral Care Market III-144
Multinationals Dominate Market III-144
Leading Oral Care Brands and Players in Recent Past in
Spanish Market III-145
Table 249: Spain - Market Segmentation for Toothpaste by
Type (2001): Gels, Whiteners, Anti-Cavity, Total
Protection, Sensitive Teeth, Children’s Toothpaste and
Anti-Plaque (In %) (includes corresponding Graph/Chart) III-145

Table 250: Spain - Leading Toothpaste Brands in Mass
Market, By Value and Volume (2001): Colgate, Licordel
Poli, Signal, Binaca, Kemphor, Denivit, Close Up,
Profiden, Sensodyne, Vademecum and Others (In %) (includes
corresponding Graph/Chart) III-145

Table 251: Leading Mouthwash Brands in Spain, by Volume
(2000): Listerine Warner, Licor del Polo, Kemphor, Plax,
Oral B, Vademecum, Signal and Listermint (includes
corresponding Graph/Chart) III-146
Product Launch III-146
Dentaid – A Key Player III-146
B.Market Analytics III-147
Table 252: Spanish Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-147

Table 253: Spanish Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-148

Table 254: Spanish Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-149

Table 255: Spanish 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of Dollar
Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive), and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-150

4f. Russia III-151
A.Market Analysis III-151
Current & Future Analysis III-151
Oral Care Market in Late 90’s III-151
Demand for Expensive Toothpastes III-151
Consumer Trends III-151
Leading Foreign Players III-152
B.Market Analytics III-152
Table 256: Russian Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-152

Table 257: Russian Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-153

Table 258: Russia Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-154

Table 259: Russia 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of
Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive), and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-155

4g. Rest of Europe III-156
A.Market Analysis III-156
Current & Future Analysis III-156
Austria III-156
Bulgaria III-156
Czech Republic III-156
Denmark III-156
Finland III-156
Ireland III-157
Netherlands III-157
Norway III-157
Poland III-158
Romania III-158
Sweden III-158
Switzerland III-158
Ukraine III-158
Jordan AS (Norway) – A Key Player III-159
B.Market Analytics III-160
Table 260: Rest of Europe Recent Past, Current & Future
Analysis for Oral Hygiene Products by Product Segment –
Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental
Floss, Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-160

Table 261: Rest of Europe Long-term Projections for Oral
Hygiene Products by Product Segment - Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-161

Table 262: Rest of Europe Historic Review for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-162

Table 263: Rest of Europe 15-Year Perspective for Oral
Hygiene Products by Product Segment – Percentage Breakdown
of Dollar Sales for Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive), and Other Markets
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-163

5. Asia-Pacific III-164
A.Market Analysis III-164
Current & Future Analysis III-164
Growth Drivers III-164
Table 264: Leading Players in the Toothbrush Market in
Asia-Pacific (2003 & 2005) – Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive, Gillette Co,
GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private
Label and Others (includes corresponding Graph/Chart) III-164

Table 265: Leading Players in the Toothpaste Market in
Asia-Pacific (2003 & 2005) – Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive,
GlaxoSmithKline, Procter & Gamble, Unilever and Others
(includes corresponding Graph) III-165

Table 266: Leading Players in Asia-Pacific Mouthwash
Market (2005): Percentage Share Breakdown by Value Sales
for Colgate-Palmolive, P&G, Unilever, GlaxoSmithKline,
Pfizer and Others (includes corresponding Graph/Chart) III-165
Brief Description of Select Markets III-165
Australia III-165
China III-166
Hong Kong III-166
Indonesia III-166
Malaysia III-166
New Zealand III-166
Toothpaste Market in 1990s III-167
Leading Players III-167
Thailand III-167
Korea III-167
Oral Care Market III-167
Philippines III-167
Singapore III-167
Table 267: Leading Players in the Korean Market for
Toothpaste (2003 & 2005) – Percentage Share Breakdown of
Value Sales by Company for LG, Pacific, Aekyung and
Others (includes corresponding Graph/Chart) III-168
Product Launches III-168
Strategic Development III-168
B.Market Analytics III-169
Table 268: Asia-Pacific Recent Past, Current & Future
Analysis for Oral Hygiene Products by Geographic Region –
China, India, and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-169

Table 269: Asia-Pacific Long-term Projections for Oral
Hygiene Products by Geographic Region – China, India, and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-169

Table 270: Asia-Pacific Historic Review for Oral Hygiene
Products by Geographic Region – China, India, and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-170

Table 271: Asia-Pacific 15-Year Perspective for Oral
Hygiene Products by Geographic Region – Percentage Breakdown
of Dollar Sales for China, India, and Rest of Asia-Pacific
Markets for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-170

Table 272: Asia-Pacific Recent Past, Current & Future
Analysis for Oral Hygiene Products by Product Segment –
Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental
Floss, Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-171

Table 273: Asia-Pacific Long-term Projections for Oral
Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-172

Table 274: Asia-Pacific Historic Review for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-173

Table 275: Asia-Pacific 15-Year Perspective for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-174

5a. China III-175
A.Market Analysis III-175
Oral Care Products-Market Overview III-175
Retail Market Trends in the Recent Past III-175
Department stores III-175
Chain Stores III-175
Drug Stores III-175
Food Stores III-176
Product Segment Analysis III-176
Table 276: Chinese Market for Oral Care Products (2003 &
2005)- Percentage Breakdown of Demand by Region for
Northeast, North, Southeast, Central, Southwest and
Northwest (includes corresponding Graph/Chart) III-177

Table 277: Leading Players in the Chinese Market for
Toothpaste (2003 & 2005) - Percentage Breakdown of Volume
Sales by Company for Guangzhou Colgate-Palmolive Co., Ltd.,
Procter & Gamble (China) Company, Tianjin Liantian Group
Stock Co., Ltd., Dencare (Chongqing) Oral Care Co., Ltd.,
and Others (includes corresponding Graph/Chart) III-177

Table 278: Leading Players in the Chinese Market for
Anti-Cavity Toothpaste (2003 & 2005): Percentage Share
Breakdown of Volume Sales by Company for Guangzhou
Colgate-Palmolive Co., Ltd., Shanghai Unilever Toothpaste
Co., Ltd., Liuzhou Liangmianzhen Co. Ltd., Tianjin
Liantian Group Stock Co., Ltd., Procter & Gamble (China)
Company, and Others (includes corresponding Graph/Chart) III-178

Table 279: Leading Players in the Chinese Market for
Herbal Toothpaste (2003 & 2005) - Percentage Share
Breakdown of Volume Production by Company for Shanghai
Unilever Toothpaste Co., Ltd., Guangzhou Colgate-Palmolive
Co., Ltd., Liuzhou Liangmianzhen Co. Ltd., Procter & Gamble
(China) Company, and Others (includes corresponding
Graph/Chart) III-178

Table 280: Leading Players in the Chinese Market for
Whitening Toothpaste (2003 & 2005) - Percentage Share
Breakdown of Volume Production by Company for Guangzhou
Colgate-Palmolive Co., Ltd., Procter & Gamble (China)
Company, Shanghai Unilever Toothpaste Co., Ltd., Liuzhou
Liangmianzhen Co. Ltd. and Others (includes corresponding
Graph/Chart) III-179
Market Leaders III-179
Table 281: Chinese Market for Toothbrush (2007): Percentage
Value Share by Leading Company for Colgate, Procter &
Gamble, Jin Chang and Others (includes corresponding
Graph/Chart) III-179

Table 282: Leading Players in the Chinese Market for
Toothbrush (2003 & 2005) - Percentage Share Breakdown of
Volume Production by Company for Colgate Sanxiao Co.,
Ltd., Guangzhou Colgate-Palmolive Co., Ltd., ORAL-B
(Shanghai) Co., Ltd., and Others (includes corresponding
Graph/Chart) III-180

Table 283: Leading Players in the Chinese Market for Mouth
Rinse (2003 & 2005) – Percentage Share Breakdown of Volume
Production by Company for ORAL-B (Shanghai) Co., Ltd.,
Tianjin Liantian Group Stock Co., Ltd., and Others
(includes corresponding Graph/Chart) III-180

Table 284: Leading Players in the Chinese Market for
Toothpaste (2003 & 2005) – Percentage Share Breakdown of
Value Sales by Company for Guangzhou Colgate-Palmolive Co.,
Ltd, Procter & Gamble (China) Company, Tianjin Liantian
Group Stock Co., Ltd., Dencare (Chongqing) Oral Care Co.,
Ltd, and Others (includes corresponding Graph/Chart) III-181

Table 285: Leading Players in the Chinese Market for
Anti-Cavity Toothpaste (2003 & 2005) – Percentage Breakdown
of Value Sales by Company for Guangzhou Colgate-Palmolive
Co., Ltd., Shanghai Unilever Toothpaste Co., Ltd., Liuzhou
Liangmianzhen Co. Ltd., Tianjin Liantian Group Stock Co.,
Ltd., Procter &
Gamble (China) Company, and Others
(includes corresponding Graph/Chart) III-181

Table 286: Leading Players in the Chinese Market for
Herbal Toothpaste (2003 & 2005) – Percentage Share
Breakdown of Value Sales by Company for Shanghai Unilever
Toothpaste Co., Ltd, Guangzhou Colgate-Palmolive Co., Ltd,
Liuzhou Liangmianzhen Co. Ltd, Procter & Gamble (China)
Company, and Others (includes corresponding Graph/Chart) III-182

Table 287: Leading Players in the Chinese Market for
Whitening Toothpaste (2003 & 2005): Percentage Share
Breakdown of Value Sales by Company for Guangzhou
Colgate-Palmolive Co., Ltd, Procter & Gamble (China)
Company, Shanghai Unilever Toothpaste Co., Ltd, Liuzhou
Liangmianzhen Co. Ltd and Others (includes corresponding
Graph/Chart) III-182

Table 288: Leading Players in the Chinese Market for Mouth
Rinse Toothpaste (2003 & 2005) – Percentage Share
Breakdown of Value Sales by Company for ORAL-B (Shanghai)
Co., Ltd, Tianjin Liantian Group Stock Co., Ltd. and Others
(includes corresponding Graph/Chart) III-183

Table 289: Market Share of Top Toothpaste Brands in China
(2000): Colgate, Zhonghua, Crest, Signal, Liangmianzhen,
Heimei, Lengsuanling, Liubizhi, Kangchiling and Others
(includes corresponding Graph/Chart) III-183
Select Chinese Players III-184
Colgate Sanxiao Co Ltd III-184
Dencare (Chongqing) Oral Care Co Ltd III-184
B.Market Analytics III-184
Table 290: Chinese Recent Past, Current & Future Analysis
for Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-184

Table 291: Chinese Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-185

Table 292: Chinese Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-186

Table 293: Chinese 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of
Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-187

5b. India III-188
A.Market Analysis III-188
Current & Future Analysis III-188
Factors Fueling Growth III-188
Toothpaste Market with Huge Demand III-188
Toothpowder Fighting to Regain Losing Market III-188
Table 294: Leading Players in the Indian Market for
Toothpowder (2003 & 2005) – Percentage Share Breakdown of
Value Sales by Company for Colgate-Palmolive and Others III-188
New Product Launches to be Selective – The Colgate-
Palmolive’s Case III-189
Colgate-Palmolive, India Unveils New Toothpaste and
Toothbrush III-189
Key Players III-189
An Overview of Indian Toothpaste Market III-189
Sector Outlook III-189
Competition III-189
Table 295: Indian Market for Toothpaste (2007): Percentage
Value Share by Leading Company for Colgate, Hindustan
Unilever Limited, Dabur and Others (includes corresponding
Graph/Chart) III-190
Major Players III-190
Dabur India Ltd III-190
Hindustan Unilever Limited III-190
An Overview of Indian Toothbrush Market III-190
Market Leaders III-191
Table 296: Indian Market for Toothbrush (2007): Percentage
Value Share by Leading Company for Colgate-Palmolive,
Hindustan Unilever Limited, Gillette and Others (includes
corresponding Graph/Chart) III-191

Table 297: Leading Players in the Indian Market for
Toothbrush (2000 & 2004) – Percentage Share Breakdown of
Value Sales by Company for Colgate-Palmolive, Hindustan
Lever, Gillette and Others (includes corresponding
Graph/Chart) III-191
An Overview of Indian Mouthwash Market III-191
Product Launches III-192
Strategic Corporate Developments III-193
B.Market Analytics III-195
Table 298: Indian Recent Past, Current & Future Analysis for
Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-195

Table 299: Indian Long-term Projections for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-196

Table 300: Indian Historic Review for Oral Hygiene Products
by Product Segment – Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-197

Table 301: Indian 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of
Dollar Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-198

5c. Rest of Asia-Pacific III-199
Market Analyses III-199
Table 302: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Oral Hygiene Products by Product Segment
– Dentifrice, Toothbrush, Mouthwash, Breath Freshener,
Dental Floss, Denture Care Products (Denture Cleanser and
Denture Adhesive) and Other Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-199

Table 303: Rest of Asia-Pacific Long-term Projections for
Oral Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-200

Table 304: Rest of Asia-Pacific Historic Review for Oral
Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) III-201

Table 305: Rest of Asia-Pacific 15-Year Perspective for Oral
Hygiene Products by Product Segment – Percentage Breakdown
of Dollar Sales for Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-202

6. Middle East III-203
A.Market Analysis III-203
Current & Future Analysis III-203
Brief Description of Select Markets III-203
Egypt III-203
Israel III-203
Saudi Arabia III-203
Table 306: Leading Players in Toothbrush Market in the
Middle East (2003 & 2005) - Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive, Gillette Co,
GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private
Label and Others (includes corresponding Graph/Chart) III-204

Table 307: Leading Players in Toothpaste Market in the
Middle East (2003 & 2005) - Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive,
GlaxoSmithKline, Procter & Gamble, Unilever, Private Label
and Others (includes corresponding Graph/Chart) III-204

Table 308: Leading Players in Middle-Eastern & African
Mouthwash Market (2005): Percentage Share Breakdown by
Value Sales for Colgate-Palmolive, Unilever,
GlaxoSmithKline, P&G, Pfizer, and Others (includes
corresponding Graph/Chart) III-205
Corporate Developments III-205
B.Market Analytics III-206
Table 309: Middle East Recent Past, Current & Future
Analysis for Oral Hygiene Products by Product Segment –
Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental
Floss, Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-206

Table 310: Middle East Long-term Projections for Oral
Hygiene Products by Product Segment – Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-207

Table 311: Middle East Historic Review for Oral Hygiene
Products by Product Segment – Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-208

Table 312: Middle East 15-Year Perspective for Oral Hygiene
Products by Product Segment – Percentage Breakdown of Dollar
Sales for Dentifrice, Toothbrush, Mouthwash, Breath
Freshener, Dental Floss, Denture Care Products (Denture
Cleanser and Denture Adhesive) and Other Markets for Years
1998, 2008 & 2012 (includes corresponding Graph/Chart) III-209

7. Latin America III-210
A.Market Analysis III-210
Current & Future Analysis III-210
Table 313: Leading Players in the Latin American Market for
Toothbrush (2003 & 2005) - Percentage Share Breakdown of
Value Sales by Company for Colgate Palmolive, Gillette Co,
GlaxoSmithKline PLC, Procter & Gamble, Unilever, Private
Label and Others (includes corresponding Graph/Chart) III-210

Table 314: Leading Players in the Latin American Market
for Toothpaste (2003 & 2005) - Percentage Share Breakdown
of Value Sales by Company for Colgate Palmolive,
GlaxoSmithKline, Procter & Gamble, Unilever and Others
(includes corresponding Graph/Chart) III-211
Brief Description of Select Markets III-211
Argentina III-211
Brazil III-211
Government’s “Brazil Sonriente” Program III-212
Table 315: Leading Players in the Brazilian Market for
Toothpaste (2000) - Percentage Share Breakdown of Value
Sales by Company for Unilever, Sorrisco and Others
(includes corresponding Graph/Chart) III-212
Colombia III-212
Peru III-212
Table 316: Peruvian Market for Toothpaste (2002 & 2004) -
Percentage Breakdown of Volume Sales by Category for
Standard, Medium Grade, and Premium (includes
corresponding Graph/Chart) III-213
Product Launches III-213
B.Market Analytics III-214
Table 317: Latin American Recent Past, Current & Future
Analysis for Oral Hygiene Products by Product Segment -
Dentifrice, Toothbrush, Mouthwash, Breath Freshener, Dental
Floss, Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-214

Table 318: Latin American Long-term Projections for Oral
Hygiene Products by Product Segment - Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-215

Table 319: Latin American Historic Review for Oral Hygiene
Products by Product Segment - Dentifrice, Toothbrush,
Mouthwash, Breath Freshener, Dental Floss, Denture Care
Products (Denture Cleanser and Denture Adhesive) and Other
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-216

Table 320: Latin American 15-Year Perspective for Oral
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Dentifrice, Toothbrush, Mouthwash,
Breath Freshener, Dental Floss, Denture Care Products
(Denture Cleanser and Denture Adhesive) and Other Markets
for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-217

IV. COMPETITIVE LANDSCAPE
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  • Church & Dwight, US
  • Colgate-Palmolive, US
  • Dentaid, Spain
  • Dr. Fresh Inc.
  • GlaxoSmithKline, UK
  • Henkel KGaA, Germany
  • Johnson & Johnson, US
  • Jordan AS, Norway
  • Kao Corp, Japan
  • Lion Corp, Japan
  • Procter & Gamble, US
  • Global Gillette
  • Oral-B Laboratories
  • Sunstar Inc, Japan
  • Unilever NV, The Netherlands/UK
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