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Toys and Games: Global Strategic Business Report

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    Report

  • 348 Pages
  • February 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 338774

Global Toys and Games Market to Reach $721.2 Billion by 2030

The global market for Toys and Games estimated at US$440.9 Billion in the year 2022, is projected to reach a revised size of US$721.2 Billion by 2030, growing at a CAGR of 6.3% over the analysis period 2022-2030. Video Game Consoles, one of the segments analyzed in the report, is projected to record 8.1% CAGR and reach US$250 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Plastic & Other Toys segment is readjusted to a revised 6.6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $120.1 Billion, While China is Forecast to Grow at 10.9% CAGR

The Toys and Games market in the U.S. is estimated at US$120.1 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$168.9 Billion by the year 2030 trailing a CAGR of 10.9% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.5% and 5.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Select Competitors (Total 192 Featured) -

  • Dream International Limited
  • Fisher-Price, Inc.
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K`NEX Limited Partnership Group
  • LeapFrog Enterprises, Inc.
  • LEGO Group
  • Mattel, Inc.
  • MEGA Brands, Inc.
  • MGA Entertainment, Inc.
  • Playmates Toys, Inc.
  • Ravensburger AG
  • Sanrio Company Ltd.
  • Tarata Toys Ltd.
  • TOMY Company, Ltd.
  • VTech Holdings Limited

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Frequently Asked Questions about the Global Market for Toys and Games

What is the estimated value of the Global Market for Toys and Games?

The Global Market for Toys and Games was estimated to be valued at $382.6 Billion in 2020.

What is the growth rate of the Global Market for Toys and Games?

The growth rate of the Global Market for Toys and Games is 6.2%, with an estimated value of $583.1 Billion by 2027.

What is the forecasted size of the Global Market for Toys and Games?

The Global Market for Toys and Games is estimated to be worth $583.1 Billion by 2027.

Who are the key companies in the Global Market for Toys and Games?

Key companies in the Global Market for Toys and Games include Dream International Limited, Fisher, Price, Inc., Hasbro, Inc., Integrity Toys, Inc., JAKKS Pacific Inc., K`NEX Limited Partnership Group, LeapFrog Enterprises, Inc., LEGO Group and Mattel, Inc..

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Toys and Games - Not Just "Playthings"
  • Recent Market Activity
  • Down the Time Lane
  • Global Toys and Games Market Scenario
  • Current and Future Analysis
  • Inherent Swings Typify Toys and Games Market
  • Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games
  • Demographics Determine Market Growth
  • Seasonality in Toy Sales - The 'Christmas Factor'
  • Dynamic Fashion Trends Make Demand Unpredictable
  • Competitive Scenario
  • LEGO Endures US Slowdown, Focuses on Expansion
  • Increasing Number of Cross Industry Partnerships
  • Problems Associated with Outsourcing of Production to Low Cost Countries
  • New Toy Design Ideas Come Mostly from Freelance Inventors
  • Distribution Channel Analysis
  • Regulatory Scenario in Key Markets
  • Trade
  • Toys and Games - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
  • Dream International Limited (Hong Kong)
  • Hasbro, Inc. (USA)
  • Integrity Toys, Inc. (USA)
  • JAKKS Pacific Inc. (USA)
  • Kids II, Inc. (USA)
  • K’NEX Limited Partnership Group (USA)
  • LEGO Group (Denmark)
  • Mattel, Inc. (USA)
  • Fisher-Price, Inc. (USA)
  • MEGA Brands, Inc. (Canada)
  • MGA Entertainment, Inc. (USA)
  • NAMCO BANDAI Holdings Inc. (Japan)
  • Playmates Toys, Inc. (USA)
  • Ravensburger AG (Germany)
  • Sanrio Company Ltd. (Japan)
  • Tarata Toys Ltd. (New Zealand)
  • TOMY Company, Ltd. (Japan)
  • VTech Holdings Limited (Hong Kong)
  • LeapFrog Enterprises, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Key Global Trends
  • Innovation Propelling Growth
  • Movies, Cartoons and Toys - A Profitable Equation
  • Growth Trends in Emerging Markets
  • Expanding Population Spells Opportunities for the Market
  • Growing Middle Class Population & Rising Disposable Incomes Promise Growth
  • Urbanization: A Mega Trend
  • Active and Classic Toys Move at a Steady Pace
  • Toy Licensing Gains Prominence
  • Impact of 3D Printing on Toy Companies
  • DIY 3D Printing Poses Significant Threat to Toys and Games Market
  • Changing Concepts for Girls’ Toys
  • Outdoor and Sports Toys Attract Parents
  • Toys as Collectibles - A Growing Trend
  • Run Away Success of New Characters and Reality Television Shows
  • Educational Toys Market on the Rise
  • STEM-Themed Toys Spurs Growth in Educational Toys Market
  • STEAM Extends to STREAM
  • Innovation: The Key to Success in Educational Toys Market
  • Construction Craze
  • Electronic and Intelligent Toys-Transforming Education
  • Virtualization of Toys - A New Tech Driven Strategy
  • Growing Preference for Advanced Toys Adversely Impacts Growth Prospects
  • Fidget Spinners - The New Hand Toy Top Hogging Limelight
  • Craze Turns into Menace and Panic
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World Historic Review for Toys and Games by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 3: World 16-Year Perspective for Toys and Games by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Video Game Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 5: World Historic Review for Video Game Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 6: World 16-Year Perspective for Video Game Consoles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Plastic & Other Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 8: World Historic Review for Plastic & Other Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 9: World 16-Year Perspective for Plastic & Other Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Toys for Toddlers & Kids by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 11: World Historic Review for Toys for Toddlers & Kids by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 12: World 16-Year Perspective for Toys for Toddlers & Kids by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Construction Sets & Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 14: World Historic Review for Construction Sets & Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 15: World 16-Year Perspective for Construction Sets & Models by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Dolls & Stuffed Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 17: World Historic Review for Dolls & Stuffed Toys by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 18: World 16-Year Perspective for Dolls & Stuffed Toys by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Card Games & Puzzles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 20: World Historic Review for Card Games & Puzzles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 21: World 16-Year Perspective for Card Games & Puzzles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 23: World Historic Review for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 24: World 16-Year Perspective for Offline by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 26: World Historic Review for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 27: World 16-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 28: World Toys and Games Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
CANADA
JAPAN
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
CHINA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
EUROPE
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
FRANCE
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
GERMANY
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
ITALY
UNITED KINGDOM
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
AUSTRALIA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
INDIA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Toys and Games Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Dream International Limited
  • Fisher-Price, Inc.
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K`NEX Limited Partnership Group
  • LeapFrog Enterprises, Inc.
  • LEGO Group
  • Mattel, Inc.
  • MEGA Brands, Inc.
  • MGA Entertainment, Inc.
  • Playmates Toys, Inc.
  • Ravensburger AG
  • Sanrio Company Ltd.
  • Tarata Toys Ltd.
  • TOMY Company, Ltd.
  • VTech Holdings Limited