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Incontinence Products - Global Market Trajectory & Analytics

  • ID: 338831
  • Report
  • July 2020
  • Region: Global
  • 462 Pages
  • Global Industry Analysts, Inc
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The global market for Incontinence Care Products is projected to reach US$16.9 billion by 2025, driven by changing mindset and the gradual breaking down of public stigma and self-stigma associated with incontinence. As a result per capita use of incontinence products stands at 590, 465, 110, 125, and 85 units per year in North America, Western Europe, Eastern Europe, Latin America, and Asia respectively. The market also stands to benefit from high decibel marketing efforts to improve consumer awareness, developments in retail distribution infrastructure aimed at improving consumer reach and growing prevalence of incontinence as a result of a rapidly aging population and rise in obesity, diabetes and other co-morbid conditions. Other factors driving adoption of these products include increasing focus on leading active lifestyles; product innovations that make adult diapers thinner, more absorbent and discreet; rise of the internet in enabling unobtrusive purchases; growing popularity of reusable/washable incontinence underwear supported by affordability and environmental benefits; rising focus on patient care and remote patient monitoring and the ensuing increase in commercial value of incontinence products integrated with RFID and sensor wafer chips; receding social stigma and emotional distress associated with incontinence; changing healthcare financing policies for incontinence and the resulting increased reimbursement for incontinence products.

World`s population is rapidly aging supported by the increase in longevity as modern medicine becomes increasingly effective in preventing chronic disease, and reducing mortality. Also, easy access to age-friendly primary healthcare and growing sophistication of healthcare infrastructure play key roles in longevity. For the first time in human the percentage of older people in the total population is continuing to increase. In addition to the aforementioned increase in life expectancy, falling fertility rates are accelerating the trend. The aging population creates massive challenges for the healthcare system since it means larger chronic disease burden. Among the many diseases of the elderly, incontinence is fairly common with over 58% of elderly residents in nursing homes suffering from urinary incontinence. Aging population therefore ranks as a powerful demographic growth driver.

Few of the noteworthy innovations in the market development of incontinence products for men with light bladder leakage with unique design to suit a man`s anatomy; OdorLock technology that traps odors; super absorbent cores for dryness protection; conformable disposable products specially designed for a variety of body shapes and sizes for a customized fit for waist and hips of a pear-shaped wearer and apple-shaped wearer; innovations in packaging with distinct color coding and absorbency scale graphic to enable customers quick and informed purchase decisions. High profile R&D activity is underway for products that replicate the comfort and feel of cotton underwear which current products in the market sorely lack. Europe represents the largest market worldwide supported by societal aging, higher awareness, and favorable reimbursement policies. The United States and Europe represent large markets worldwide with a combined share of 53.8%. China ranks as the fastest growing market with a 10.9% CAGR over the analysis period supported by the developing healthcare systems; efforts being taken to fight the ignorance on incontinence; developments in healthcare retailing, greater willingness among patients to seek treatment and care and increased healthcare per capita spending among the expanding base of middle class population.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Incontinence Products: A Prelude

Global Incontinence Products Market to be driven by Increasing Geriatric Population

Developed Regions Continue to Dominate, Developing to Grow Faster

Future Growth to Emanate from Developing Countries

Global Usage of Incontinence Products by Region (2018): Number of Units per Affected Elderly Population per Year for North America, Western Europe, Eastern Europe, Latin America, and Asia

Incontinence Products Market by Channel

Worldwide Prevalence of Stress Urinary Incontinence among Women in the Age Group of 15 to 85+ Years for Select Geographic Regions: 2014, 2016, 2018, and 2020

Institutional Market

Consumer Market

Adult Diapers Dominate the Global Incontinence Care Market

Market Thrives on Growing Prevalence of Incontinence

Worldwide Prevalence (%) of Urinary Incontinence in Men and Women by Age Group

Competition

Global Competitor Market Shares

Global Incontinence Care Products Market: Market Share Breakdown of Leading Players for 2018 and 2025

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

MARKET TRENDS

Manufacturers Take Initiatives to Increase Awareness about Incontinence

Players Improve Incontinence Products Performance

Aiding Senior Citizens to Choose the Best Diaper

Targeting the Male Population

Manufacturers Use Stretchable Materials for Comfort and Discreet Fit

Manufacturers Increase Investments for Research on Adult Incontinence

Smart Diapers: The Latest Innovaton in Adult Diapers

Disposable Undergarments Witness Increased Sales

Innovation - A Key to Adoption and Market Growth

Expanding Product Variety

Developing Incontinence Products using Advanced Designs and Technology

Pull-on Pants: The Latest Fad

Japanese-Style Adult Disposable Diapers to Soon Become International Standard

Online Sales Offer New Avenues of Growth

In-Home Care or Self-Care: Overarching Macro Trend

Women Move towards Need Specific Products

Non-wovens: The Time Honored Material for Adult Incontinence Care Products Market

SAP Content in Select Products Adult Incontinence Products - At a Glance

Developments in Airlaid Nonwovens to Help Incontinence Producers

A Penchant for Thinness

Foraying into Incontinence Products Market: Challenging, Despite Opportunities

Product Trends in Incontinence Market

Changing the Look

Skin Care - The Add-On Feature

Manufacturers Look to Expand Consumer Base

Rising Focus on Developing Multi-Purpose Products

KEY GROWTH DRIVERS & RESTRAINTS

Growth Drivers

Aging Population - A Key Growth Driver

Global Population Statistics for the 60+ Age Group by Region: 2017

Percentage Growth of 65+ Population in North America, Europe,Asia, and Latin America

Aging Population by Age Group in More Developed Countries (1975-2050)

Aging Population by Age Group in Less Developed Countries (1975-2050)

Female Population Drives Demand

Global Female Population by Geographic Region (2018): Percentage Breakdown for Asia-Pacific, Europe, Japan, Latin America, Middle East, South Africa, USA, and Rest of World

Female Population as a Percentage of Total Population by Country: 1960, 1980, 2000, 2010, and 2015

Longer Life Expectancy Bolsters Market Growth

Life Expectancy for Select Countries in Number of Years: 2016

Rising Middle Class Population Aids Growth

Global Middle Class Population (in Millions) and as a Percentage ofTotal Population: 2005, 2015, 2025 & 2035

Global Middle Class Spending (in US$ Trillion) by Geographic Region (2017, 2025P & 2030P)

Increasing Obesity Levels Underpin Market Growth

Global Obesity Epidemic: Percentage of Overweight, Obese, and Severely Obese Adults for 2014 & 2025

Severely Obese Population (in Thousands) Worldwide by Country: 2014 & 2025

Changing Demographic Pattern: An Opportunity for Adult Diapers

Global Birth Rate Statistics (2017): Number of Births per 1,000 Population for Select Countries

Growth Inhibitors

Increasing Amount of Disposable Incontinence Related Waste

Competition from Substitutes and Sanitary Protection Products

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Competitive Landscape

The US Incontinence Care Products Market by Leading Players (2018 and 2025): MarketShare Breakdown of Value Sales for Kimberly-Clark, Procter & Gamble, Essity, Private Label, and Others

Ageing Demographics: A Key Market Driver

North American Elderly Population by Age Group: 1975-2050

Adult Incontinence Market on a Growth Trajectory

Estimated New Cancer Cases by Indication: 2018

Urinary Bladder Cancer Estimated New Casesby State: 2018

Adult Diapers Account for a Major Share of the Incontinence Market

Market Analytics

CANADA

JAPAN

Adult Diapers - The Largest Incontinence Product Segment

Competition

Japanese Incontinence Products Market by Leading Player (2019E): Percentage Breakdown of Value Sales for Kao Corp., Nippon Paper Group, Unicharm Corp. and Others

Japanese Adult Diapers Market by Leading Player (2019E): Percentage Breakdown of Value Sales for Daio Paper, Kao Corp., Unicharm Corp. and Others

Products for Moderate Incontinence

Light Incontinence Products

Graying Population Spurs Growth of Adult Disposable Diapers

Japanese Aging Population in Percentage of Population: 1980-2095

Select Adult Disposable Diaper Brands in Japan

Innovative Products Fuel Sales

Japan Proposes New Standards for Adult Disposable Diapers Evaluation

A Move towards Comfort and Independence

Growing Concerns about Used Diapers

Distribution Structure

Market Analytics

CHINA

An Overview of China's Incontinence Products Market

Competition

Demand for Adult Diapers Poised to Grow

Market Analytics

EUROPE

Market Facts & Figures

Europe: The Largest Region for Incontinence Care Products

Urinary Incontinence Prevalence (%) in Western Europe by Age Group

Ageing Population Boosts Demand

65+ Population as % of Total Population in Europe for Select Countries: 2016

Distribution Channels

Underpads - A Waning Product Category

Market Analytics

FRANCE

Incontinence Products - A Potential Market

Underpads - Losing Consumer Appeal

Market Analytics

GERMANY

The Leading European Market for Incontinence Products

German Adult Incontinence Market by Leading Player (2019E):Market Share Breakdown of Sale

Distribution Dynamics

Market Analytics

ITALY

Incontinence Products Poised to Grow

Competitive Landscape

Italian Incontinence Products Market by Leading Player (2019E): Percentage Breakdown of Value Sales for Fater, Essity and Others

Market Analytics

UNITED KINGDOM

A Lucrative Market for Incontinence Products

Rising Significance of Private Labels

Market Analytics

SPAIN

Steady Growth for Incontinence Products Market

Market Analytics

RUSSIA

Small Yet Growing Market for Incontinence Products

Competitive Structure

Local Production to Boost with Russian Government's Move towards Import Substitution

High Import Duties on Raw Materials Affect Leading Diaper Manufacturers in Russia

Market Analytics

REST OF EUROPE

Key Regional Markets

Belgium

Portugal

Sweden

Swedish Adult Incontinence Products Market by Leading Player (2018): Percentage Market Share Breakdown of Sales for SCA Hygiene Products AB and Others

The Netherlands

Market Analytics

ASIA-PACIFIC

Incontinence Products Market

Asian Incontinence Market by Leading Player (2019E): Market Share Breakdown of Value Sales for Unicharm, Livedo, Daio, Kao, Essity, and Others

India & China Offer Significant Growth Opportunities

Market Analytics

AUSTRALIA

INDIA

Incontinence Products Market: An Insight

Indian Incontinence Products Market by Leading Player (2019E): Percentage Market Share Breakdown of Volume Sales for Nobel Hygiene India Ltd. and Others

Demand for Adult Diapers on the Rise

Market Analytics

SOUTH KOREA

REST OF ASIA-PACIFIC

Key Regional Markets

Taiwan

Thailand

Thailand Adult Incontinence Products Market by Leading Player (2019E): Percentage Market Share Breakdown of Value Sales

Indonesia

Malaysia

Hong Kong

Market Analytics

LATIN AMERICA

ARGENTINA

Incontinence Products Market in Argentina

Market Analytics

BRAZIL

Incontinence Products Market: Promising Opportunities

Market Analytics

MEXICO

Incontinence Products Market in Mexico

Mexican Incontinence Products Market by Leading Player (2019E): Percentage Breakdown of Retail Value Sales for Essity, Kimberly-Clark deMexico SA de CV, Productos Internacionales Mabe SA de CV, and Others

Market Analytics

REST OF LATIN AMERICA

THE MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OF MIDDLE EAST

AFRICA

South Africa: AFH (Away-From-Home) Incontinence Products Dominate the Market

Leading Players in the South African Adult Incontinence Products Market (2018): Percentage Share Breakdown of Value Sales for Essity, Hartmann-Vitamed (Pty) Ltd., and Others

Market Analytics

IV. COMPETITION

Total Companies Profiled: 46

Note: Product cover images may vary from those shown
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