+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Alcoholic Drinks in Lithuania

  • PDF Icon

    Report

  • 59 Pages
  • June 2024
  • Region: Lithuania
  • Euromonitor International
  • ID: 339714
The year 2023 was a sobering year for alcoholic drinks in Lithuania following a period of relative prosperity. Volume sales of alcoholic drinks boomed during the pandemic as locals consumed more out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales.

The Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN LITHUANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Weak consumer sentiment curbs beer consumption
  • Mid-priced beer takes prime hit as purchasing power falls
  • Premium beer shows resilience to economic headwinds
PROSPECTS AND OPPORTUNITIES
  • Stagnation anticipated in beer volume sales
  • Local and imported premium beers to perform well
  • Prices are set to rise further in beer category
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN LITHUANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wine volume sales weaken in 2023
  • White wine shines as consumers opt for lighter drinks and cocktails
  • Old world wine preferences remain strong
PROSPECTS AND OPPORTUNITIES
  • Stable outlook for wine as the economy bounces back
  • Stronger sales opportunities in lighter wines
  • Non-alcoholic wines to remain niche
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN LITHUANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spirits hit by difficult economic climate
  • Vodka is losing appeal among younger adults
  • Gin, rum and whiskies are popular for mixing
PROSPECTS AND OPPORTUNITIES
  • Ongoing decline in spirits consumption
  • Lighter and mixed spirits will be the main winners
  • Growing interest in whiskies
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN LITHUANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider witnesses heavy volume decline in 2023
  • Sweet cider/perry brands are losing ground
  • Imported premium brands gain appeal
PROSPECTS AND OPPORTUNITIES
  • Cider’s fortunes are unlikely to change
  • Premiumisation trend may provide some opportunity
  • Local brand responds to consumer needs
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 61 Sales of Cider/Perry: Total Value 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 64 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 65 Sales of Cider/Perry: Total Value 2019-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN LITHUANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTDs volume sales fall dramatically
  • Strong competition for RTDs
  • Strong preference for mixing cocktails at home and the on-trade
PROSPECTS AND OPPORTUNITIES
  • Challenging period ahead for RTDs
  • Premium and imported RTDs may support development
  • Modern retailers are stocking fewer RTDs
CATEGORY DATA
  • Table 79 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 80 Sales of RTDs by Category: Total Value 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028