+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Alcoholic Drinks in Lithuania

  • PDF Icon

    Report

  • 59 Pages
  • August 2022
  • Region: Lithuania
  • Euromonitor International
  • ID: 339714
In 2021, market dynamics in alcoholic drinks normalised. Retail volume sales of alcoholic drinks recorded a moderate decline as customers gradually returned to the reopened on-trade.

The Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
WINE IN LITHUANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retail sales of wine remain high as COVID-19 keeps consumers at home in 2021
  • Overall sales to keep bubbling thanks to sparkling wines
  • Non-alcoholic wine gathers momentum
PROSPECTS AND OPPORTUNITIES
  • On-trade to continue to recover in 2022
  • Port set to record high growth rate in wine
  • Cocktail culture has premium potential
CATEGORY DATA
  • Table 17 Sales of Wine by Category: Total Volume 2016-2021
  • Table 18 Sales of Wine by Category: Total Value 2016-2021
  • Table 19 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 20 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 22 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 25 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 26 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN LITHUANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Re-opening of the on-trade benefits spirits sales
  • Consumers remain curious about spirits
  • Popularity of mixed drinks benefits bitters
PROSPECTS AND OPPORTUNITIES
  • Pandemic effects on sales to fade by 2023
  • Off-trade to decrease overall, but some categories will make gains
  • On-trade to provide platform for whiskies to develop further
CATEGORY DATA
  • Table 29 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 30 Sales of Spirits by Category: Total Value 2016-2021
  • Table 31 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 32 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 33 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 34 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 35 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 36 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 37 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 38 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 39 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 40 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 41 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 42 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 43 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN LITHUANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Off-trade sales performance is supported by slow recovery in the on-trade
  • Seasonal sales peak supports recovery
  • Potential for non-alcoholic cider/perry
PROSPECTS AND OPPORTUNITIES
  • Long road to recovery for on-trade
  • Health and wellbeing trend points to non-alcoholic opportunity
  • Rising sophistication could help cider/perry challenge wine
CATEGORY DATA
  • Table 44 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 45 Sales of Cider/Perry: Total Value 2016-2021
  • Table 46 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 47 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 55 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 56 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN LITHUANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Health crisis sets back a slowly improving RTDs category
  • Low prices of RTDs appeal more amid economic uncertainty
  • Wine-based RTDs see the bigger sales improvement
PROSPECTS AND OPPORTUNITIES
  • Innovation key to slowing decline in RTDs
  • RTDs has blend trend in its favour
  • Wine-based RTDs poised to outperform spirit-based RTDs
CATEGORY DATA
  • Table 59 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 60 Sales of RTDs by Category: Total Value 2016-2021
  • Table 61 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 62 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 67 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 68 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 69 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 70 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 71 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
BEER IN LITHUANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Reopening of foodservice establishments both limits and aids sales growth
  • Growing popularity of craft beer challenges large brewers
  • Non/low alcohol beer continues to perform well
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trend to both limit and aid sales growth
  • Consumers are curious for new experiences in beer tastes
  • On-trade poised to outperform retail
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2021
  • Summary 4 Number of Breweries 2015-2021
CATEGORY DATA
  • Table 74 Sales of Beer by Category: Total Volume 2016-2021
  • Table 75 Sales of Beer by Category: Total Value 2016-2021
  • Table 76 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 77 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 78 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 79 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 80 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 81 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 82 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 83 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 84 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 85 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 86 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 87 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 88 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026