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Colour Cosmetics in the US

Historically, nail products was the worst-performing colour cosmetics category in the US. Historic demand was weighed down by consumers’ belief that nail products might damage nail health due to frequent polishing and chemical ingredients. However, salon closures in 2020 marked a long-awaited turnaround for nail products, leading to the first instance of positive growth since 2012.

The Colour Cosmetics in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
COLOUR COSMETICS IN THE US

KEY DATA FINDINGS

2020 IMPACT
  • Nail products grew in the US for the first time since 2012
  • Depressed demand for lip products and facial make-up gives way to pricing softness
  • Expressive eye make-up trends bolster the category less inhibited by mask wearing
RECOVERY AND OPPORTUNITIES
  • Bright spots in colour cosmetics focus on driving newness
  • Product hybridity underscores opportunity to reposition colour cosmetics with self-care goals
  • Clean beauty to be industry standard in both mass and premium colour cosmetics
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN THE US

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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