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Depilatories in the US

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    Report

  • 25 Pages
  • May 2025
  • Region: United States
  • Euromonitor International
  • ID: 339754
In 2024, depilatories in the US saw a retail current value decline, driven by falling sales of women’s razors and blades, and especially hair removers/bleaches. This highlights the challenges consumers are facing as inflation eases up, but a high cost of living persists, prompting cautious spending. This economic environment led consumers, especially those with limited incomes, to exercise caution in their spending, prioritising essential goods over non-essential items such as depilatories.

The Depilatories in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Depilatories declines as other at-home hair removal methods gain ground
  • Gillette Venus and Eos capture consumers with experience-driven campaigns and shaving products
  • Hair removal brands expand into whole body care amidst changing consumer trends
PROSPECTS AND OPPORTUNITIES
  • Gen Z drives demand for playful, spa-like hair removal experiences
  • IPL and epilators will continue to drive the shift away from traditional hair removal
  • Intimate femcare expands interest in gentle hair removal formats
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2019-2024
  • Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
  • Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources