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Depilatories in the US

  • ID: 339754
  • Report
  • Region: United States
  • 20 Pages
  • Euromonitor International
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The evident shift of women in the US to consuming fewer razors and blades continued in 2018. Similar to the trend taking place in men’s razors and blades, relaxed social norms and female tolerance of body hair has brought down sales in the category.

The Depilatories in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Depilatories in the US

List of Contents and Tables
Headlines
Prospects
Women's Razors and Blades Continues To Slump
"pink Tax" To Play An Important Role in Marketing To Women Moving Forward
A Shift To More Permanent Options in Female Hair Removal
Competitive Landscape
Harry's Launches Flamingo
the Shaving Clubs Landscape for Women
Innovation in Women's Razors and Blades
Category Data
Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Executive Summary
Robust Expansion in Beauty and Personal Care
Direct-to-consumer Brands Expand and Launch New Products
Store-based Brands Fight Back by Investing in Internet Retailing and Digitalisation
Growing Ingredients Awareness Highlights the Health and Wellness Trend
Regulation Will Impact Sun Care; But Could Affect the Broader Industry
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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