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Fragrances in the US

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    Report

  • 28 Pages
  • May 2025
  • Region: United States
  • Euromonitor International
  • ID: 339796
Fragrances showed little sign of deceleration or consumer fatigue in the US in 2024, with retail current value sales continuing to rise by double digits, seeing only a slight slowdown from the growth rate seen in 2023. The role of fragrances in consumers’ beauty routines is only growing in importance, while its alignment with wellness goals is further supporting usage rates, positively influencing growth.

The Fragrances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing adoption of fragrances in consumers’ beauty routine continues supporting growth in 2024
  • Body mists capture the attention of players and consumers across the price spectrum
  • While department stores struggle, attention is turned towards e-commerce
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for fragrances in the forecast period, despite potential for more value-conscious consumers
  • Brand efforts to focus on exploring the emotional or functional benefits of fragrances
  • Digital avenues will open doors to build engagement with consumers, but also contribute to a more competitive environment
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2019-2024
  • Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources